商务英语-商务信函中的7个“C”原则

商务英语-商务信函中的7个“C”原则

写信的原则（Writing Principles）已从原来的3个“C”（Conciseness, Clearness, Courtesy）发展到当前的7个“C”：Completeness, Clearness, Concreteness,Conciseness, Correctness, Courtesy, Consideration

实例

Dear Sirs,

With reference to your letter of April 9, we are pleased to accept your offer of 100 tons of Copper Wire as per your Offer Sheet No.8/070/02B. Please go ahead and apply for your Export Licence. As soon as we are informed of the number of the Export Licence we will open the L/C by cable.

信的本文汉译

关于你们四月九日涵，我们高兴地接受你们第8／070／02B号报盘单所报100吨紫色铜丝。请着手办理申请出口许可证。一经接到出口许可证号码的通知，当即电开信用证。

对商业信函的“完整”要求

要求书信的“完整”，理由有三：

1．一封完整的书信比一封不完整的书信，有更大的可能性带来预期的效果；

2．一封完整的书信，有助于建立和表达友善关系；

3．一封完整的书信，能够避免因为遗漏重要情况（情报）所导致的诉讼（Lawsuit）；

4．有时，某些不显眼的书信或文件，因为所提供的情况完整而又生动有力（Complete and Effective）而成为极为重要的文件。

一封信写得是否完整，建议用五个“W”来检验，既：

“Who, What, Where, When 及Why(包括How)”

例如在定货的信中，必须明确说明

“需要什么商品”(What you want)

“何时需要” (When you need the goods)

“货物发到何地何人收”(to Whom and Wh ere the goods to be sent)

“如何付款”(How payment will be mande)

如对对方的要求作出否定的答复时（如不能报盘，不能理赔等）应说明理由“为什么”(Why)

商务英语信函写作中的语言特点与写作技巧_全英文

1 Introduction Business English can be regarded as an application of English language in commercial occasions, aiming at enabling speakers to communicate and interact effectively using the most correct and clearest business language. Business English Correspondence is an important carrier of international commercial activities which is used to deli ever information, address commercial issues and as a way of communication. Lexicon is an important factor of a passage. In the writing of business English correspondence, we should pay particular attention to the selection of lexicon. Different words may carry different meaning and even the mood of them can be very distinct. Therefore, it is of great necessity to do research of the features of lexicon in the writing of business English correspondence. This thesis attempts to do some researches on the following subjects: To have a good knowledge of characteristics of lexicon in business English correspondence. To make sense of the reason why the business English correspondence have such requirements of lexicon. To provide some suggestions that learners can improve their writing skills. 2 Description of Business English correspondence 2.1 Definition of business English correspondence Nowadays more and more people choose to work in companies and do commercial work. As China joined the WTO, enterprises are all choosing to open their markets and expand them into the international world, thus making English inevitably become the most used language in the world. And in this way a new subject appeared that we call it “business English”. In terms of business English, we refer to the language used in order to adapt to the job market whose contents include a lot of aspects (Kansi, 1983; 134). Unlike the general English learners, people who learn business English are more

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As the season is rapidly approaching,```由于季节很快来临，······· We shall be very much obliged ```原义是“我们将非常感激”。在商业信函中，意思相同的套语有好几个，目前多倾向于用We shall appreciate it very much```. There is a brisk demand for these goods.对这些的需求很旺盛 询盘与请求有用句型 1. Could you please``` This company specializes in student exchanges between Europe and China. Could you please send us a copy of your summer calendar of forthcoming cultural and educational events? 本公司专门举办中欧学生的交流活动，敬请寄送暑假文化教育活动日程表一份。 You have previously supplied us with cotton piece goods. Could you please now quote for the supply of the items listed on the enclosed form? 贵公司曾向我们提供过棉匹布，现在请提供所附表格上列举的货物的报价。 2. Will you please``` Will you please quote inclusive of transportation and insurance, and inform us the delivery time. 烦请贵公司提供包括运输和保险在内的报价，并告知装运时间。Will you please send us your completed/general/latest/current catalogue and price-list? 请寄送贵公司总的、普通的、最新的、最近的目录和价格表。 3. We will be interested in``` We will be interested in discussing terms with you. When the final decision has been made, would you please tell us what discounts you offer on bulk purchased？请告知贵公司对批量购买提供的折扣率，待我方做出最终决定后与贵方洽谈具体事宜。 We will be interested in importing American furniture and would be pleased to know the specifications or details of your display cabinets together with prices and the terms of payment.我公司愿意进口美国家具，请寄送有关鬼子的价格和付款条件的详情。 4. ```we are interested in``` We have been importers of shirts for many years. At present, we are interested in extending our range and appreciate your catalogues and quotations. 多年来，本公司经营衬衫进口生意，现欲扩展业务范围，盼能惠赐商品目录和报价单。 Please send us your keenest quotation for snooker tables. We are interested in purchasing them but we need to have further details of the costs before making a final decision. 请寄给我们贵公司台球桌的最优报价，我们有兴趣购买，但需要进一步

商务英语信函写作

1.Utilize common and reasonable international practices in a flexible way. 灵活运用通行的合理的国际惯例 2.Be enclosed for your reference.随函附上，供参考 3.Enclose our illustrated catalog and price list giving the details you ask for. 随函附上目录和价格明细单 4.Excellent in quality and reasonable in price. 5.On regular purchase in quantities of not less than five gross of individual items we would allow you a discount of 2%. 若每项货品不少于五箩的话，我们可以给2%的回扣。 6.Payment is to be made by irrecoverable L/C at sight.付款是凭不可撤销的即期信用证支付。 7.But if you place your order not later than the end of this month, we would ensure prompt shipment.但是，若你方订货不迟于本月底，我方保证即期装运。 8.We look forward to your early reply.早复为盼。 9.We are in receipt of your order of the 21st March, which has been immediately booked for delivery at the time you stated.你方3月21日订单收到并立即定妥，将按规定的日期交货。10.Enclosed is a sample of a similar cloth, of exactly the same color, which we have in stock.随函附寄同类布料的剪样，颜色完全相同，并备有现货。 11.You have not instructed us as to the shipping of these goods, nor as to how you wish them packed.你方尚未通告我方货物的发运和包装事宜。 12.If you prefer to leave this to us we will act to best of your interest, but if you have any special preference in this matter we should be glad if you would inform us as early as possible.倘若你方愿意由我方决定，我方将尽全力考虑你方的利益。但若你方对此有特殊要求，望你方尽早通知。 13.Although our usual price is two cents per yard more than that for M3, we are prepared to quota it at the same price. Please state by return whether we may substitute this cloth for M3.虽然我们的价格比M3每码高出2美分，但是我方愿报与之相同的价格。请速说明我方是否可用此料代替M3。 14.We sincerely hope to establish business relations with your company so as to promote trade between our two countries.我们切盼与贵公司建立贸易关系，发展我们两国之间的贸易。15.While quoting, please state the earliest shipment and quantity available.报价时请说明最早交货期和可供数量。 16.Quotation: mainly consisted by unit price, period of shipment. It is a kind of reference price, changeable, non-binding. 主要包括单价、装期，是一种参考价格，可变动，无约束力。 Offer: it concludes price, quantity, period of shipment, terms of payment and validity date of quotation. 除了价格之外还包括数量、装期、付款方式和报价的有效期。一般firm order（不可撤销的发价或实盘）在卖方接受后，卖方不能变动。 17.Re: Claim on Machine Tools 事由：机床索赔 18.Re: Catalog and Price List 事由：目录和价格明细单 19.Documents against acceptance 承兑交单Documents against payment 付款交单 1. Your firm has been recommended to us by the Chamber of Commerce in Seoul, Korea, which told us that you export Chinese textiles and cotton goods. Our company is specialized in handling the import business of textiles and we wish to establish business relations with you.韩国汉城商会将贵公司推荐给我们，并告知你们出口中国纺织品和棉织品。我公司专营纺织品的进口业务，希望与贵方建立商业往来。 2. We are enclosing herewith a booklet of our products. As soon as we have received your inquiry,