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2015年6月大学英语四级考试真题(第1套)套)

2015年6月大学英语四级考试真题(第1套)套)
2015年6月大学英语四级考试真题(第1套)套)

2015年6月大学英语四级考试真题(第1套)

Questions 36 to 45 are based on the following passage.

The U.S.Department of Education is making efforts to ensure that all students have equal access to a quality education.Today it is 36 the launch of the Excellent Educators for All Initiative.The initiative will help states and school districts support great educators for the students who need them most.

"All children are 37 to a high-quality education regardless of their race, zip code or family income.It is 38 important that we provide teachers and principals the support they need to help students reach their full 39 ," U.S.Secretary of Education Arne Duncan said." Despite the excellent work and deep 40 of our nation's teachers and principals, students in high-poverty, high- minority schools are unfairly treated across our country.We have to do better.Local leaders and educators will 41 their own creative solutions, but we must work together to 42 our focus on how to better recruit, support and 43 effective teachers and principals for all students, especially the kids who need them most."

Today's announcement is another important step forward in improving access to a quality education, a 44 of President Obama's year of https://www.wendangku.net/doc/e615779920.html,ter today, Secretary Duncan will lead a roundtable discussion with principals and school teachers from across the country about the 45 of working in high-need schools and how to adopt promising practices for supporting great educators in these schools.

A.Announcing

B.beneficial

C.challenges

https://www.wendangku.net/doc/e615779920.html,mitment

https://www.wendangku.net/doc/e615779920.html,ponent

F.contests

G.critically

H.develop

I.distributing

J.enhance

K.entitled

L.potential

M.properly

N.qualified

O.retain

Section B

The Changes Facing Fast Food

A.Fast-food firms have to be a thick-skinned bunch.Health experts regularly criticise them severelyfor selling food that makes people fat.Critics even complain that McDonald's, whose logosymbolises calorie excess, should not have been allowed to sponsor the World Cup.These arethings fast-food firms have learnt to cope with.But not perhaps for much longer.The burgerbusiness faces more pressure from regulators

at a time when it is already adapting strategies inresponse to shifts in the global economy.

B)Fast food was once thought to be recession-proof.When consumers need to cut spending, the logicgoes, cheap meals like Big Macs and Whoppers become even more attractive.Such "trading down"proved true for much of the latest recession, when fast-food companies picked up customers who could no longer afford to eat at casual restaurants.Traffic was boosted in America, the home of fast food, with discounts and promotions, such as $1 menus and cheap combination meals.

C)As a result, fast-food chains have weathered the recession better than their more expensive competitors.In 2009 sales at full-service restaurants in America fell by more than 6% , but total sales remained about the same at fast-food chains.In some markets, such as Japan, France and Britain, total spending on fast food increased.Same-store sales in America at McDonald's, the world's largest fast-food company, did not decline throughout the downturn.Panera Bread, an American fast-food chain known for its fresh ingredients, performed well, too, because it offers higher-quality food at lower prices than restaurants.

D)But not all fast-food companies have been as fortunate.Many, such as Burger King, have seen sales fall.In a severe recession, while some people trade down to fast food, many others eat at home more frequently to save money.David Palmer, an analyst at UBS, a bank, says smaller fast- food chains in America, such as Jack in the Box and Carl's Jr., have been hit particularly hard in this downturn because they are competing with the global giant McDonald's, which increased spending on advertising by more than 7% last year as others cut back.

E.Some fast-food companies also sacrificed their own profits by trying to give customers better value.During the recession companies set prices low, hoping that once they had tempted customers through the door they would be persuaded to order more expensive items.But in many cases that strategy did not https://www.wendangku.net/doc/e615779920.html,st year Burger King franchisees (特许经营人)sued (起诉)the company over its double-cheeseburger promotion, claiming it was unfair for them to be repuired to sell these for $1 when they cost$1.10 to make.In May a judge ruled in favour of Burger King.Nevertheless, the company may still be cursing its decision to promote cheap choices over more expensive ones because items on its "value menu" now account for around 20% of all sales, upfrom 12% last October.

F.Analysts expect the fast-food industry to grow modestly this year.But the downturn is makingcompanies rethink their strategies.Many are now introducing higher-priced items to entice (引诱)consumers away from $1 specials.KFC, a division of Yum! Brands, which also owns Taco Belland Pizza Hut, has launched a chicken sandwich that costs around $5.And in May Burger Kingintroduced barbecue (烧烤)pork ribs at $7 for eight.

https://www.wendangku.net/doc/e615779920.html,panies are also trying to get customers to buy new and more items, including drinks.McDonald's started selling better coffee as a challenge to Starbucks.Its " McCafe" line nowaccounts for an estimated 6% of sales in America.Starbucks has sold rights to its Seattle's Bestcoffee brand to Burger King, which will start selling it later this year.

H.As fast-food companies shift from "super size" to "more buys", they need to keep

customer traffichigh throughout the day.Many see breakfast as a big opporttmity, and not just for fatty food.McDonald's will start selling porridge (粥)in America next year.Breakfast has the potential to bevery profitable, says Sara Senatore of Bernstein, a research firm, because the margins can be high.Fast-food companies are also adding midday and late-night snacks, such as blended drinks andwraps.The idea is that by having a greater range of things on the menu, "we can sell to consumersproducts they want all day," says Rick Carucci., the .chief financial officer of Yum ! Brands.

I.But what about those growing waistlines? So far, fast-food firms have cleverly avoided governmentregulation.By providing healthy options, like salads and low-calorie sandwiches, they have at leastgiven the impression of doing something about helping to fight obesity (肥胖症).These offeringsare not necessarily loss-leaders, as they broaden the appeal of outlets to groups of diners thatinclude some people who don't want to eat a burger.But customers cannot be forced to ordersalads instead of fries.

J.In the future, simply offering a healthy option may not be good enough."Every packaged-food and restaurant company I know is concerned about regulation right now," says Mr.Palmer of UBS.America's health-reform bill, which Congress passed this year, requires restaurant chains with 20 ormore outlets to put the calorie-content of items they serve on the menu.A study by the NationalBureau of Economic Research, which tracked the effects on Starbucks of a similar calorie-postinglaw in New York City in 2007, found that the average calorie-count per transaction fell 6% andrevenue increased 3% at Starbucks stores where a Dunldn Donuts outlet was nearby--a sign, it issaid, that menu-labelling could favour chains that have more healthy offerings. K.In order to avoid other legislation in America and elsewhere, fast-food companies will have tocontinue innovating (创新).Walt Riker of McDonald's claims the change it has made in its menumeans it offers more healthy items than it did a few years ago."We probably sell more vegetables,more milk, more salads, more apples than any restaurant business in the world," he says.But therecent proposal by a county in California to ban McDonald's from including toys in its high-calorie"Happy Meals", because legislators believe it attracts children to unhealthy food, suggests there isa lot more left to do.

46.Some people propose laws be made to stop McDonald's from attaching toys to its food specials for children.

47.Fast-food finns may not be able to cope with pressures from food regulation in the near future.

48.Burger King will start to sell Seattle's Best coffee to increase sales.

49.Some fast-food firms provide healthy food to give the impression they are helping to tackle the obesity problem.

50.During the recession, many customers turned to fast food to save money.

51.Many people eat out less often to save money in times of recession.

52.During the recession, Burger King's promotional strategy of offering low-priced items often proved ineffective.

53.Fast-food restaurants can make a lot of money by selling breakfast.

54.Many fast-food companies now expect to increase their revenue by introducing higher-priced items.

55.A newly-passed law asks big fast-food chains to specify the calorie count of what they serve on the menu.

Section C

Passage One

Questions 56 to 60 are based on the following passage.

If you think a high-factor sunscreen (防晒霜)keeps you safe from harmful rays, you may be wrong.Research in this week's Nature shows that while factor 50 reduces the number of melanomas(黑瘤)and delays their occurrence, it can't prevent them.Melanomas are the most aggressive skin cancers.You have a higher risk if you have red or blond hair, fair skin, blue or green eyes, or sunburn easily, or if a close relative has had one.Melanomas are more common if you have periodic intense exposure to the sun.Other skin cancers are increasingly likely with long-term exposure.

There is continuing debate as to how effective sunscreen is in reducing melanomas the evidence is weaker than it is for preventing other types of skin cancer.A 2011 Australian study of 1,621 people found that people randomly selected to apply sunscreen daily had half the rate of melanomas of people who used cream as needed.A second study, comparing 1,167 people with melanomas to 1,101 who didn't have the cancer, found that using sunscreen routinely, alongside other protection such as hats,long sleeves or staying in the shade, did give some protection.This study said other forms of sun protection not sunscreen seemed most beneficial.The study relied on people remembering what they had done over each decade of their lives, so it's not entirely reliable.But it seems reasonable to think sunscreen gives people a false sense of security in the sun.

Many people also don't use sunscreen properly applying insufficient amounts, failing to reapply after a couple of hours and staying in the sun too long.It is sunburn that is most worrying recent research shows five episodes of sunburn in the teenage years increases the risk of all skin cancers.

The good news is that a combination of sunscreen and covering up can reduce melanoma rates, as shown by Australian figures from their slip-slop-slap campaign.So if there is a heat wave this summer, it would be best for us, too, to slip on a shirt, slop on (抹上)sunscreen and slap on a hat.

56.What is people's common expectation of a high-factor sunscreen?

A.It will delay the occurrence of skin cancer.

B.It will protect them from sunburn.

C.It will keep their skin smooth and fair.

D.It will work for people of any skin color.

57.What does the research in Nature say about a high-factor sunscreen?

A.It is ineffective in preventing melanomas.

B.It is ineffective in case of intense sunlight.

C.It is ineffective with long-term exposure.

D.It is ineffective for people with fair skin.

58.What do we learn from the 2011 Australian study of 1,621 people?

A.Sunscreen should be applied alongside other protection measures.

B.High-risk people benefit the most from the application of sunscreen.

C.Irregular application of sunscreen does women more harm than good.

D.Daily application of sunscreen helps reduce the incidence of melanomas.

59.What does the author say about the second Australian study?

A.It misleads people to rely on sunscreen for protection.

B.It helps people to select the most effective sunscreen.

C.It is not based on direct observation of the subjects.

D.It confirms the results of the first Australian study.

60.What does the author suggest to reduce melanoma rates?

https://www.wendangku.net/doc/e615779920.html,ing both covering up and sunscreen.

B.Staying in the shade whenever possible.

https://www.wendangku.net/doc/e615779920.html,ing covering up instead of sunscreen.

D.Applying the right amount of sunscreen.

Passage Two

Questions 61 to 65 are based on the following passage.

Across the rich world, well-educated people increasingly work longer than the less-skilled.Some65% of American men aged 62 -74 with a professional degree are in the workforce, compared with32% of men with only a high-school certificate.This gap is part of a deepening divide between the well-educated well-off and the unskilled poor.Rapid technological advance has raised the incomes of the highly skilled while squeezing those of the unskilled.The consequences, for individuals and society, are profound.

The world is facing an astonishing rise in the number of old people, and they will live longer than ever before.Over the next 20 years the global population of those aged 65 or more will almost double, from 600 million to 1.1 billion.The experience of the 20th century, when greater longevity (长寿)translated into more years in retirement rather than more years at work, has persuaded many observers that this shift will lead to slower economic growth, while the swelling ranks of pensioners will create government budget problems.

But the notion of a sharp division between the working young and the idle old misses a new trend, the growing gap between the skilled and the unskilled.Employment rates are falling among younger unskilled people, whereas older skilled folk are working longer.The divide is most extreme in America, where well-educated baby-boomers (二战后生育高峰期出生的美国人)are putting off retirement while many less-skilled younger people have dropped out of the workforce.

Policy is partly responsible.Many European governments have abandoned policies that used to encourage people to retire early.Rising life expectancy (预期寿命), combined with the replacement of generous defmed-benefit pension plans with less generous defined-contribution ones, means that even the better-off must work longer to have a comfortable retirement.But the changing nature of work also plays a big role.Pay has risen sharply for the highly educated, and those people continue to reap rich

rewards into old age because these days the educated elderly are more productive than the preceding generation.Technological change may well reinforce that shift: the skills that complement computers, from management knowhow to creativity, do not necessarily decline with age.

61.What is happening in the workforce in rich countries?

A.Younger people are replacing the elderly.

B.Well-educated people tend to work longer.

C.Unemployment rates are rising year after year.

D.People with no college degree do not easily find work.

62.What has helped deepen the divide between the well-off and the poor?

A.Longer life expectancies.

B.A rapid technological advance.

C.Profound changes in the workforce.

D.A growing number of the well-educated.

63.What do many observers predict in view of the experience of the 20th century?

A.Economic growth will slow down.

https://www.wendangku.net/doc/e615779920.html,ernment budgets will increase.

C.More people will try to pursue higher education.

D.There will be more competition in the job market.

64.What is the result of policy changes in European countries?

A.Unskilled workers may choose to retire early.

B.More people have to receive in-service training.

C.Even wealthy people must work longer to live comfortably in retirement.

D.People may be able to enjoy generous defined-benefits from pension plans.

65.What is characteristic of work in the 21st century?

https://www.wendangku.net/doc/e615779920.html,puters will do more complicated work.

B.More will be taken by the educated young.

C.Most jobs to be done will be the creative ones.

D.Skills are highly valued regardless of age.

Part Ⅳ Translation ( 30 minutes)

Directions: For this part, you are allowed 30 minutes to translate a passage from Chinese into English.You should write your answer on Answer Sheet 2.

中国是世界上最古老的文明之一。构成现代世界基础的许多元素都起源于中国。中国现在拥有世界上发展最快的经济,并正经历着一次新的工业革命。中国还启动了雄心勃勃的太空探索计划,其中包括到2020年建成一个太空站。目前,中国是世界最大的出口国之一,并正在吸引大量外国投资。同时,它也在海外投资数十亿美元。2011年,中国超越日本成为世界第二大经济体。

2015年6月大学英语四级考试真题答案与详解(第1套)

手机在学习中的作用

漫画生动地描述了一个小学生问他的母亲,既然他的手机已经无所不知,为什么还要去上学。这幅漫画揭示了这样一个现象:一些学生高度依赖手机,而忽视了个人学习的重要性。然而,我认为,手机在学生们的学习中虽然重要但并非必不可少。

毫无疑问,手机给我们带来了很多便利,但是在学习过程中,我们不应该过度依赖手机。首先,我们自身应该具有很好的知识储备以应对没有手机在手边时的各种情况。其次,正是我们的个人知识促进了手机的发展。如果没有学校的基础教育,就没有手机的问世。

总而言之,过度依赖手机弊大于利。因此,我们应该合理地平衡手机与学习的关系。只有这样我们才能够从学习过程中获得最大的收益。

主题词汇

make good use of 充分利用

pay close attention to 密切关注…… be oblivious to 无视……

extend …into …将……扩展到……

attach importance to 重视……

be overwhelmed by 充满……

digital 数字的,数码的

text messages to 编辑短信至……

virtual world 虚拟世界 句式拓展 1.For a long time ,many students have paid much attention to the development in ….let alone the updating of …长期以来,许多学

生对……的发展十分关注,更不要说……的更新了。 2.Wim the increasing awareness of …,more and more people choose to...instead of …随着人们……意识的提高,越来越多的人 选择……而不再……。

Part Ⅲ Readina Comorehension

美国教育部正在努力确保所有学生享有接受高质量教育的乎等权利:今天,它(36)宣布开始实施“为所有学生提供优秀教育工作者”的活动方案。这一方案将帮助各州和各学区为那些有最迫切需要的学生提供优秀教育工锋者的支持.

“所有的孩子.不分种族、居住地及家庭收入,都应(37)有权利接受高质量的教育。为教师和校长们提供帮助学生发挥全部(39)潜力所需的支持是(38)至关重要的,”美国教育部部长阿恩·邓肯说。“尽管我们国家的教师和校长们工作出色且全情(40)投入,全国各地那些极为贫困及少数民族聚集的学校的学生仍然受到不公正的对待:我们必须努力做到更好。地方官员和教育工作者都将(41)形成他们自己的创造性解决方案,但是我们必须共同努力,(42)增强我们对于如何更好地为所有学生招募、支持和(43)留住优秀教师和校长的关注,特别是那些最需要他们的孩子们。”

今天的公告是改善获得高质量教育权利的又一重要步骤,是奥巴马总统行动年的一个(44)组成部分。今天晚些时候,邓肯部长将带领召开与来自全国各地的校长和学校教师展开的圆桌会议,讨论有关在高需求的学校工作面临的(45)挑战以及如何采取有前途的举措以支持在这些学校的教育工作者:

名词:C)challenges挑战;D)commitment投入,承诺;E)component组成部分,部件;

F)contests比赛;L)potential潜力,可能性

动词:A)announcing宣布,宣称;H)develop形成,发展;I)distributing分发,散布;J)enhance增强,提高;K)entitled使(某人)有权利;O)retain留用

形容词:B)beneficial有利的,有益的;N)qualified胜任的,合格的

副词:G)critically很大程度上,极为重要地;M)properly合理地,正确地

36.A)announcing。

37.K)entitled。

38.G)critically。

39.L)potential。

40.D)commitment。

41.H)develop。

42.J)enhance。

43.O)retain。

44.E)component。

45.C)challenges。

快餐业面临的改变

A)快餐业不得不成为一个厚着脸皮生存的群体。健康专家因其向人们兜售令人肥胖的食品而不断对其进行猛烈抨击。评论家们甚至抱怨说商标代表超高热量的麦当劳不应该获准赞助世界杯。(47)这些是快餐业已经学会去处理的一些事情。但是,可能撑不了多久。当汉堡企业准备采取策略来对全球经济的变化做出回应时,还面临着来自监管部门更多的压力。

B)快餐曾经被认为可以抵抗经济衰退。(50)逻辑上,当消费者要削减开支时,巨无霸和皇堡

等便宜的食物会变得更有吸引力。在最近的经济衰退中,当快餐商家留住了那些在休闲餐馆也付不起钱的消费者时,这样的“降级消费”得以证明。在美国,这个快餐的发源地,伴随着快餐业的打折活动以及促销活动,例如推出l美元菜单和便宜的什锦饭,快餐店客流也变得兴旺起来。

C)结果,快餐连锁企业比那些贵一点的同行们更好地度过了这次经济危机。在2009年美国提供全方位服务的餐馆的营业额与以前同期相比有超过6%的降幅,但是快餐连锁企业的营业额却依然保持不变。其他国家的市场,如日本、法国和英国,在快餐上的整体消费呈增长态势。在美国同行业的营业额中,世界上最大的快餐企业麦当劳在没有下滑的情况下度过了经济衰退期。以其新鲜原料闻名的美国快餐连锁店帕尼罗面包同样表现良好,因为它以比饭店低廉的价格提供了更高质量的食品。

D)但并非所有的快餐企业都如此幸运。诸如汉堡王等许多企业的营业额就有所下滑。(51)在经济衰退的严峻时期,尽管一些人降级消费转向快餐,但许多人为了省钱而更频繁地在家里吃饭。瑞士联合银行的分析师大卫·帕尔曼表示,在美国,一些小型的快餐连锁店,如玩偶匣和卡乐星,在这次经济衰退中受到了特别严重的冲击,因为它们要与麦当劳这样的全球性快餐巨头进行竞争。去年,在其他企业都减少广告投入的情况下,麦当劳在广告宣传土的投入却增加了7%多。

E)一些快餐企业还不惜牺牲自己的利润试图给顾客们更好的优惠。(52)在经济衰退期间,很多商家采取低价策略,他们期望一旦吸引顾客进门,就能够劝说他们购买稍贵的产品。但在多数情况下,这种策略并不奏效。去年,汉堡王的特许经销商就因为双层奶酪汉堡的促销活动而起诉该公司,声称以l美元出售这些成本价为1.10美元的产品对他们来说是不公平的。五月份法官裁决表示支持汉堡王。尽管如此,这家公司可能还是要咒骂其做出的促销便宜菜品而不是更高价菜品的决定,因为这些“实惠菜单”上的菜品在销售总额中所占的比例从去年lo月的l2%上升到了现在的20%。

F)(54)分析人士对今年快餐业的适度增长有所期待。但是衰退的形势促使商家重新考虑他们的策略。现在许多商家推出一些价格稍高的商品试图将消费者从1美元的特价商品中吸引回来。拥有塔可钟和必胜客的百胜餐饮集团的旗下品牌肯德基已经推出了一款售价约5美元的鸡肉三明治。五月份汉堡王推出了7美元八个的烤猪排。

G)许多快餐企业也试图让消费者购买包括饮料在内的更多新产品。麦当劳开始销售更优质的咖啡作为对星巴克的挑战。它的“麦克咖啡”系列在美国本土的销售量约占6%。(48)星巴克已经将它的西雅图最好咖啡的品牌版权出售给了汉堡王,该咖啡将在今年晚些时候开始销售。

H)因为销售策略从“大尺寸”向“更多买家”转变,快餐商家需要维持一天的高客流量。(53)许多商家看到了早餐市场的巨大商机,而不是仅仅出售高脂肪的食物。麦当劳明年将在美国销售粥类食物。伯恩斯坦调查公司的分析师莎拉·塞纳托尔表示,早餐市场具有很好的赚钱潜力,因为其利润相当高。快餐商家也在增加中午和夜晚小吃的种类,例如混合型饮料及包装食品。其想法是,通过在菜单上涵盖更广的范围,“我们可以卖给消费者他们一整天都需要的食物,”百胜集团首席财务官瑞克·卡如茨说道。

I)但是那些越长越粗的腰围怎么办呢?到目前为止,快餐企业已经聪明地避开了政府的监管。

(49)通过提供一些健康的选择,像沙拉和低热量的三明治,这些企业至少给人们留下了采取行动帮助对抗肥胖的印象。提供的这些东西未必是亏本特卖品,因为它们增强了廉价食品店对食客群体,包括不想吃汉堡的人们的吸引力。但是消费者不能被强制点沙拉来代替薯条。J)在未来,简单提供一些健康的可供选择的食品可能是不够的。“每一个我所了解的包装食品和餐馆企业现在都在关心法律规定,”瑞银集团的帕尔曼先生表示。(55)今年美国国会通过的健康改革法案要求拥有20家及以上连锁店的餐馆将它们所供应的食品卡路里含量印制

在菜单上。一项由美国国家经济研究局开展的对2007年在纽约推出的相似热量张贴法案对星巴克的影响跟踪调查发现,在旁边有唐恩都乐连锁店的情况下,星巴克每次交易中的平均热量值减少了6%,而收益增长了3%——也就是说,这些菜单标签有助于这些连锁企业提供更健康的菜品。

K)为了避免与美国和其他地方的法规起冲突,快餐企业将不得不继续创新。麦当劳的沃特·瑞克宣称其公司已经对菜单进行了改良,这意味着麦当劳与几年前相比会提供更多健康的食品。“与世界上的其他餐饮企业相比,我们可能会销售更多的蔬菜、更多的牛奶、更多的沙拉以及更多的苹果,”他说道。(46)但是加利福尼亚州的一个小镇最近提出一项议案,即禁止麦当劳在其高热量的“快乐套餐”中附赠玩具,因为立法者们认为这会引诱孩子们去吃不健康的食物,这表明还有更多事情等着快餐企业去做。

46.Some people propose laws be madeto stop McDonald's from attaching toys to its food specials for children.

有些人提议立法来禁止麦当劳将玩具附赠到为孩子提供的特价食品上。

由题干中的propose laws和toys定位到文章K)段画线处。

K) In order to avoid other legislation in America and elsewhere,fast-food companies will have to continue innovating (创新).Walt Riker of McDonald's claims the change it has made in its menu means it offers more healthy items than it did a few years ago."We probably sell more vegetables, more milk, more salads, more apples than any restaurant business in the world," he says.But the recent proposal by a county in California to ban McDonald's from including toys in its high-calorie " Happy Meals ", because legislators believe it attracts children to unhealthy food, suggests there is a lot more left to do.

47.Fast-food firms may not be able tocopewithpressuresfromfoodregulation in the near future.

快餐企业在不久的将来可能不能处理来自食品法规的压力。

由题干中的cope with,pressures和food regulation定位到文章A)段画线处。

A)Fast-food firms have to be a thick-skinned bunch.Healthexperts regularly criticise them severely for selling food thatmakes people fat.Critics even complain that McDonald's,whose logo symbolises calorie excess, should not have beenallowed to sponSor the World Cup.These are things fast-foodfirms have learnt to cope with.But not perhaps for muchlonger.The burger business faces more pressure fromregulators at a time when it is already adapting strategies inresponse to shifts in the global economy.

48.Burger King will start to sell Seattle's Bestcoffee to increase sales.

汉堡王将开始出售西雅图最好咖啡来提高销售额。

由题干中的Burger rang和Seattle’sBest coffee定位到文章G)段画线处。

G) Companies are alSo trying to get customers to buynew and more items, including drinks.McDonald'sstarted selling better coffee as a challenge toStarbucks.Its "McCafe" line now accounts for anestimated 6% of sales in America.Starbucks has Soldrights to its Seattle's Best coffee brand to BurgerKing, which will start selling it later this year.

49.Some fast-food firms provide healthyfood to give the impression they arehelping to tackle the obesity problem.

一些快餐企业提供健康食品以给人留下他们在帮助解决肥胖问题的印象。

由题干中的healthy food,give the impression和obesity定位到文章I)段画线处。

I) But what about those growing waistlines? So far, fast-foodfirms havecleverly avoided government regulation.By providing healthy options, like salads and low-caloriesandwiches, they have at least given the impression ofdoing Something about helping to fight obesity (肥胖症).These offerings are not necessarily loss-leaders, as theybroaden the appeal of outlets to groups of diners that includeSome people who don't want to eat a burger.But customerscannot be forced to order salads instead of fries.

50.During therecession,manycustomers turned to fast food tosave money.

在经济衰退期,很多顾客为了省钱都转向快餐。

由题干中的recession,customers和fast food定位到文章B)段画线处。

B)Fast food was once thought to be recession-proof.When consumers need to cut spending, the logic goes, cheap mealslike Big Macs and Whoppers become even more attractive.Such"trading down" proved true for much of the latest recession,when fast-food companies picked up customers who could no longer afford to eat at casual restaurants.Traffic was boosted inAmerica, the home of fast food, with discounts and promotions,such as $1 menus and cheap combination meals.

51.Many people eat out less often tosave money in times of recession.

在经济衰退时期,很多人为了省钱而减少在外吃饭的次数。

由题于中的eat out,save money和recession定位到文章D)段西线处。

D) But not all fast-food companies have been as fortunate.Many,such as Burger King, have seen sales fall.In a severe recession,while Some people trade down to fast food, many others eat athome more frequently to save money.David Palmer, an analystat UBS, a bank, says smaller fast-food chains in America, suchas Jack in the Box and Carl's Jr., have been hit particularly hardin this downturn because they are competing with the global giantMcDonald's, which increased spending on advertising by morethan 7% last year as others cut back.

52.During the recession, BurgerKing's promotional strategy ofofferinglow-priceditemSoften proved ineffective.

在经济衰退时期,汉堡王提供低价食品的促销策略常常被证明是没有效果的。

由题干中的Burger King,strategy和low-priced items定位到文章E)段画线处。

E)Some fast-food companies alSo sacrificed their own profits by tryingto give customers better value.During the recession companies setprices low, hoping that once they had tempted customers throughthe door they would be persuaded to order more expensive items.But in many cases that strategy did not https://www.wendangku.net/doc/e615779920.html,st year BurgerKing franchisees (特许经营人) sued (起诉) the company over itsdouble-cheeseburger promotion, claiming it was unfair for them tobe required to sell these for $1 when they cost $1.10 to make.In May a judge ruled in favour of Burger King.Nevertheless, thecompany may still be cursing its decision to promote cheap choiceSover more expensive ones because items on its "value menu" nowaccount for around 20% of all sales, up from 12% last October.

53.Fast-foodrestaurantscanmakealotofmoney by sellingbreakfast.

通过卖早餐,快餐店能够赚很多钱。

由题干中的selling breakfast定位到文章H)段画线处。

H) As fast-food companies shift from "super size" to "more buys", they needto keep customer traffic high throughout the day.Many see breakfast as abig opportunity, and not just for fatty food.McDonald's will start sellingporridge (粥) in America next year.Breakfast has the potential to bevery profitable, says Sara Senatore of Berustein, a research firm, becausethe margins can be high.Fast-food companies are

alSo adding midday andlate-night snacks, such as blended drinks and wraps.The idea is that by having a greater range of things on the menu, "we can sell to consumers products they want all day, "says Rick Carucci, the chief financial officer of Yum ! Brands.

54.Manyfast-foodcompaniesnowexpect to increase their revenue byintroducing higher-priced items.

很多快餐企业现在期望通过推出高价产品来增加收益。

由题干中的introducing higher-priced items定位到文章F)段画线处。

F) Analysts expect the fast-food industry to grow modestly thisyear.But the downturn is malting companies rethink theirstrategies.Many are now introducing higher-priced itemsto entice (引诱) consumers away from $1 specials.KFC, adivision of Yum! Brands, which alSo owns Taco Bell and Pizza Hut, has launched a chicken sandwich that costsaround $ 5.And in May Burger King introduced barbecue (烧烤) pork ribs at $ 7 for eight.

55.A newly-passed law asks bigfast-food chains to specify thecalorie count of what theyserve on the menu.

一项新通过的法律要求大型快餐连锁企业在菜单上详细标明它们供应的食品卡路里含量。

由题干中的a newlypassed law,specify the calorie count和menu定位到文章J)段画线处。

J) In the future, simply offering a healthy option may not be goodenough."Every packaged-food and restaurant company I know isconcerned about regulation right now," says Mr.Palmer of UBS.America's health-reform bill, which Congress passed thisyear, requires restaurant chains with 20 or more outlets to put thecalorie-content of items they serve on the menu.A study by theNational Bureau of Economic Research, which tracked the effectSon Starbucks of a similar calorie-posting law in New York City in2007, found that the average calorie-count per transaction fell 6%and revenue increased 3% at Starbucks stores where a DunkinDonuts outlet was nearby--a sign, it is said, that menu-labellingcould favour chains that have more healthy offerings.

Passage One

(56)如果你认为高指数的防晒霜能够使你免遭有害射线的辐射,那你可能就错了。(57)本周《自然》杂查的一项研究表明,尽管防晒指数为50的防晒霜能够减少黑瘤的数量,并延缓其出现,但却并不能阻止其发生。黑瘤是最具侵犯性的皮肤癌。如果你拥有红发或金发、浅色皮肤、蓝色或绿色眼睛,或者容易晒伤,又或者有近亲患此疾病,那么你将有相对较高的患病风险。如果你周期性地暴露于强烈的阳光下,黑瘤则更为常见。长期暴露于阳光下.其他皮肤癌也越来越有可能发生。

对于防晒霜减少黑瘤的有效性一直存在争议——比起对于预防其他类型的皮肤癌,其证据更加乏力。(58)2011年澳大利亚一项涉及l,621人的研究发现,随机抽取的每天使用防晒霜的人群患黑瘤的几率是需要时才使用面霜的人群的一半。第二项研究则将l,167名患有黑瘤的人和l,101名未患这种癌症的人进行对比,发现日常使用防

晒霜,并且同时使用帽子、长袖衫、躲在阴凉地方等其他防护措施的人,的确对这种疾病具有某些防护性。这项研究指出,其他形式的防晒措施——不是防晒霜——似乎最为有益。(59)此研究基于人们对他们一生中每个十年所采取防晒措施的记忆,因此并不完全可靠。但是认为防晒霜给人们错误防晒意识似乎又是合理的。

许多人使用防晒霜的方法也并不正确——用量不足、几小时后未能重新涂抹以及过长时间暴露于阳光下。晒伤才是最令人担忧的问题——最近的一项研究显示,青少年时期五次晒伤的经历就足以增加所有皮肤癌的患病风险。

(60)好消息是,正如澳大利亚人“套上-涂上-扣上”运动的数据所显示的,综合使用防晒霜和皮肤遮盖措施能够降低黑瘤发病率。因此,如果今年夏天有热浪,我们也最好套上T恤,抹上防晒霜,并且扣上帽子。

56.B)。

由题干中的high—factor sunscreen定位到首段第一句:If you think a high—factor sunscreen

(防晒霜)keeps you safe from harmful rays,you may be wrong.

推理判断题。文章开篇即指出,如果你认为高指数的防晒霜能够使你免遭有害射线的辐射,那你可能就错了。由此可见,对于防晒霜能够保护皮肤不受伤害的这种误解是非常普遍的,因此,人们对于高指数防晒霜的普遍预期是它将保护人们不被太阳晒伤.故答案为B)。

A)“它将延缓皮肤癌的发生”,本段第二句指出,一项研究表明,尽管防晒指数为50的防晒霜能够减少黑瘤的数量,并延缓其出现,但却并不能阻止其发生,因此排除;C)“它将保持他们的皮肤光滑白皙”,文章并未提及,排除;D)“它对于任何肤色的人都会起作用”,本段第四句提到了浅色皮肤的人更容易被晒伤,但是文章并未涉及防晒霜对于各种肤色人群的作用,因此排除。

57.A)。

由题干中的research in Nature定位到首段第二句:Research in this week’s Nature shows that while factor 50 reduces the number of melanomas(黑瘤)and delays their occurrence.it can't prevent them.

事实细节题。文章首段第二句提到,本周《自然》杂志的一项研究表明,尽管防晒指数为

50的防晒霜能够减少黑瘤的数量,并延缓其出现,但却并不能阻止其发生。由此可见,此项研究表明高指数的防晒霜并不能有效阻止黑瘤的发生,故答案为A)。

B)“它在强烈光照的情况下是无效的”,定位句并未提及光照强度与防晒霜效果之间的关系,因此排除;C)“它对于长时间暴露于阳光下无效”,本段第五句提到,如果你周期性地暴露于强烈的阳光下,黑瘤则更为常见,但并未涉及防晒霜效果问题,因此排除;D)“它对于浅色皮肤的人无效”,本段第四句提到,如果拥有红发或金发、浅色皮肤、蓝色或绿色眼睛,或者容易晒伤,又或者有近亲患此疾病,将有相对较高的患黑瘤这种癌症的风险,这里提到了浅色皮肤的人属于黑瘤高发人群,也未将其与防晒霜的作用相联系,因此也排除。

58.D)。

由题干中的the 2011 Australian study of l,621 people定位到第二段第二句:A 2011 Australian study of 1,621 people found that people randomly selected to apply sunscreen daily had half the rate of melanomas of people who used cream as needed.

推理判断题。文章第二段首句指出,对于防晒霜减少黑瘤的有效性一直存在争议,第二句则举例说明,提到2011年澳大利亚一项涉及1,621人的研究发现,随机抽取的每天使用防晒霜的人群患黑瘤的几率是需要时才使用面霜的人群的一半。由此可知,根据此项研究,每天使用防晒霜的确能够降低患黑瘤的几率,即坚持使用防晒霜是有一定效果的,故答案为D)。

A)“防晒霜应该与其他防护措施同时使用”,本题的题干是我们能够从2011年澳大利亚一项涉及l,621人的研究中获知什么,而此选项内容是下文提到的第二项研究的发现,不符合题意,因此排除;B)“高危人群从防晒霜的使用中获益最多”,此项研究并未涉及防晒霜对于高危人群的作用,排除; C)“防晒霜的无规律使用对女性来说弊大于利”,文章并未提及.因此排除。

59.C)。

由题干中的the second Australian study定位到第二段第五句:The study relied on people remembering what they had done over each decade of their lives, So it's not entirelv reliable,

推理判断题。该段第三、四句承接上文,介绍了澳大利亚的第二项相关研究,第五句则是作者对研究过程与结果的主观评论,指出,由于此研究基于人们对他们一生中每个十年所采取防晒措施的回忆,因此并不完全可靠。由此可见,此研究并不是基于对被研究对象的直接观察,故答案为C)。

A)“它误导人们依靠防晒霜作为防护”,根据该段第三、四句,此项研究发现,日常使用防晒霜,并且同时使用帽子、长袖衫、躲在阴凉地方等其他防护措施的人,的确对这种疾病具有某些防护性,还指出,其他形式的防晒措施——不是防晒霜——似乎最为有益,可见,这并不会对使用防晒霜的人们造成误导,因此排除;B)“它帮助人们选择最有效的防晒霜”,此项研究并未提及防晒霜的选择问题,因此排除;D)“它证实了澳大利亚第一项研究的结果”,根据该段第二句,第一项研究发现了防晒霜的有效性,而第三、四句则指出第二项研究的结论是防晒霜需要与其他防晒措施共同使用,且其他防晒措施可能更为有效.可见第二项研究并非证实第一项研究的结果,因此排除。

60.A)。

由题干中的reduce melanoma rates定位到第四段:The good news is that a combination of sunscreen and covering up can reduce melanoma rates, as shown by Australian figures from their slip-slop-slap campaign.So if there is a heat wave this summer, it would be best for us, too, to slip on a shirt, slop on (抹上) sunscreen and slap on a hat.

推理判断题。文章第四段第一句提到,正如澳大利亚人“套上一涂上一扣上”运动的数据所显示的,综合使用防晒霜和皮肤遮盖措施能够降低黑瘤发病率,第二句据此提出作者自己的观点和建议:如果今年夏天有热浪,我们也最好套上T恤,抹上防晒霜,并且扣上帽子。也就是说,作者建议我们同时使用防晒霜和衣服、帽子等其他防护措施,故答案为A)。

B)“尽可能躲在阴凉的地方”,文章第二段提及的第二项研究提到了躲在阴凉地方这种防护措施,但是作者并未对此进行评论和推荐,因此排除;C)“使用遮挡的防护措施代替防晒霜”,根据文章第四段,作者推荐综合使用各种防护措施,并未建议放弃使用防晒霜,因此排除;

D)“使用适量的防晒霜”,文章第三段介绍了许多人对防晒霜的错误使用方法,其中之一是用量不足,但这并非作者的建议内容,因此排除。

Passage Two

(61)在发达国家,与技术水平较低的人相比,受教育程度较高的人工作年限越来越长。年龄在62岁到74岁的美国人中,拥有专业学位的人约有65%仍然处在劳动大军之中,而只拥有高中学历的人只有32%尚在工作。(62)这一差距正是不断加剧的高学历高收入富人与无技术低收入穷人之间两极分化的部分表现。迅速发展堕技术使高技术人群的收入增加,同时也压缩了无技术人群的收入。无论对于个人还是社会,其影响都颇为深远。世界正在面临老龄人口数量惊人的增长,而他们将比以往任何时候都更长寿。在接下来的20年里,全球65岁及以上的人口数量将几乎翻一番,从6亿增加至ll亿。(63)20世纪,更加长寿造成了退休生活的年份更长而不是工作的年份更长,这一经历使得观察家们相信,这一变化将导致经济增长减缓,同时,退休金申领人数的激增将产生政府预算问题。

但是,工作中的年轻人与清闲的老年人之间出现严重分化的这一概念忽略了一个新的趋势,即不断增大的高技术人群与无技术人群之间的差距。年轻的无技术人群的就业率下降,而老龄的高技术人群工作年份却越来越长。这一分化在美国表现得最为严重,二战后生育高峰期出生的高学历美国人正一再推迟退休,而很多技术较低的年轻人却被挤出劳动力市场。

政策是一方面的原因。(64)许多欧洲国家政府已经摒弃了曾鼓励人们尽早退休的政策。预期寿命的延长以及慷慨的固定养老金计划被不再慷慨的固定缴费养老金计划所替代,这些都意味着甚至有钱人也必须延长工作年限以获得舒适的退休生活。但是,工作性质的变化也起到了很大作用。对那些高学历人士而言,工作报酬在大幅增加,这些人将继续获得较高的收入,直到老年,因为当今的老龄高学历人群比上一代人工作更有成效。(65)技术革新可能将进一步增强这一转变:作为计算机的补充的技能,从经营管理技巧到创新能力,都不会随着年龄

的增长而衰退。

61.B)。

62.B)。

63.A)。

64.C)。

65.D)。

Part Ⅳ Translation

China is one of the most ancient civilizations across the world, from which many elements that construct the foundation of the modem world are derived.Now China has the world's fastest growing economy and is experiencing a new industrial revolution.It has alSo launched an ambitious space exploration plan, including the building of a space station by 2020.Currently, being one of the largest exporters in the world, China is attracting massive foreign investment.Meanwhile, it has invested billions of dollars overseas as well.In 2011, China surpassed Japan, becoming the second largest economic entity in the world.

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