business plan template

Entrepreneur Business Plan Outline

Cover Page

(Do this page last!)

Name of the company (full business name):

Company address:

Company phone number(s) including phone

Company fax number

Company email

Company website

Company logo or other graphic depicting the business

Name(s) of owners

Title(s)

Owner(s) Address;

Month and year the plan was completed.

A Sample Cover Page

A Business Plan for

Wool ‘n Wood

219 Cloverleaf Place

Lincoln NE 68583

phone: 555-578-9797

fax: 555-578-9797

Business email: Wooly@Wool’https://www.wendangku.net/doc/e117800439.html,

Woody@Wool’https://www.wendangku.net/doc/e117800439.html,

Company website: www.Wool’https://www.wendangku.net/doc/e117800439.html,

W W

Wooly Woody Jane Doe, President Bill Smith, CEO 219 Cloverleaf Place 2345 Apple Way Lincoln, NE 68583 Lincoln, NE 68583

May 2008

Table of Contents

(You’ll develop this section after writing the business plan and executive summary.) The table of contents should show major section headings and the page number that starts the section. It’s even better if you can show the detailed subheadings under the major sections with corresponding page numbers.

Section I. Executive Summary

(You’ll develop this section after completing your business plan.)

Write a one to two page summary representing the various sections of your Business Plan. Your goal is to make the reader want to read more!

Section II. Mission, Goals & Objectives

General Description of the Business

Describe your business so an outsider will clearly understand what business you are in, what products or services you offer, who your market is, how you operate (generally), the stage of development of your business, and what your growth ideas include. This is the first opportunity for your reader to understand the nature of your business, so offer enough detail to make your description clear to the first time reader. The following pieces from your Investigator’s Notebook will help you write this section.

You wrote a piece called “Dream business” in Unit 3 Chapter 1. Cut and paste it here.

You wrote a piece called “Business Sorting Grid” in Unit 3 Chapter 2. Cut and paste it here.

You wrote a piece called “My business idea” in Unit 3 Chapter 3. Cut and paste it here.

Mission Statement

Write your mission statement, making sure it is clear and understandable.

You wrote a mission Statement in Unit 3 Chapter 4. Cut and paste it here.

Goals & Objectives

Summarize your short-term (within one year) and long-term (two to five years) business goals and objectives (steps relating to your goals). Be sure your objectives are specific and indicate who is responsible for getting them done and by what deadline.

You wrote goals in Unit 3 Chapter 4. Cut and paste them here. Now is the time to be sure that they are S.M.A.R.T. goals.

A. Business Structure, Management & Personnel

Business Structure

Describe the legal structure you chose for your business and why. Then describe who owns the business and their financial share of ownership.

You wrote a piece called “Form of Business Ownership” in Unit 3 Chapter 5. Cut and paste it here.

You wrote a piece called “Business Entry Strategy” in Unit 3 Chapter 5. Cut and paste it here.

Management

Describe your management team. At this point, the team might be very small. Include a resume for each person on your management team. This section should tell your reader why you and your team are uniquely qualified to manage this business.

Business Philosophy

You wrote a Business Philosophy in Unit 2 Chapter 1, cut and paste it here.

You wrote a Professional Philosophy in Unit 2 Chapter 3, cut and paste it here.

Personnel

Discuss where and how you recruit new employees and what screening processes you use in hiring. Also discuss your training procedures for new and existing employees.

You wrote a piece about Team Skills in Unit 3 Chapter 7. Cut and paste it here.

B. Operating Controls

Record-Keeping Functions

Describe how you keep control of the major financial functions of your business. Indicate who is responsible for the key activities, and how you as the owner/manager follow-up periodically.

A. The Products/Services

Products/Services Description

Describe the types of products/services you sell (you can group similar

products/services in “lines”), including how your products or services compare to the competition (price, quality, availability, your skills, service, etc.). Include everything your first-time reader needs to know to understand what your business offers.

You wrote a piece called “Product Specifications” in Unit 3 Chapter 11. Cut and paste it here.

Features/Benefits

Summarize the features and benefits of your products/services. Include what your products/services do, why people should buy them, what features make them unique and special. Then describe the benefits to the customer.

B. The Market Analysis

Customer Analysis

Write a description of the key characteristics of the customer you are targeting. Be as specific as possible, and include all relevant factors such as demographic characteristics (age, gender, etc.), reasons for buying your product/service, their values, interests, preferences and lifestyle descriptions (where, how and when they choose to buy).

You wrote a piece called “Market Demographics” in Unit 3 Chapter 12. Cut and paste it here.

You wrote a piece called “Target Market description” in Unit 3 Chapter 10. Cut and paste it here.

If more than one customer group is targeted, include an explanation of the multiple groups and why they were chosen (for example if you plan to mow lawns for elderly persons, and for people who work and have no time for lawn care, you’d have two different target customer groups).

B. The Market Analysis

Competitive Analysis

Write a paragraph identifying and briefly describing your major competitors. Include where they are located and whether their location is a strength or weakness.

You wrote a piece called “Competitors” in Unit 3 Chapter 14. Cut and paste it here. S ummarize your competitors’ key strengths and weaknesses, including how they are currently performing to meet the needs of the customer.

Clearly identify your competitive advantage by discussing the aspects of your business or products/services that are unique and superior to the competition.

B. The Market Analysis

Market Potential

Current Trade Area

Describe your actual geographic trade area (your community, county, state, the nation or world), including the boundaries and why you chose this trade area (why your customers will come to do business with you in this trade area). Include a map with your trade territory boundaries designated.

Market Size and Trends

Describe the size of your market in terms of number of potential customers. Summarize the trends for this market, including whether the market is growing, stable, declining, and why.

You wrote a piece called “Community demographics, location” in Unit 3 Chapter 13 Activity 1. Cut and paste it here.

C. Marketing Strategies

Place/Location

Write a paragraph explaining your business location and why it was selected. Include the features of the location and the building. If there are nearby businesses, describe how they attract or detract from your location. Discuss future needs of your location, and include photos or drawings of your location to help the reader understand where you do business.

You wrote a piece called “Site Analysis” in Unit 3 Chapter 13 Activity 3. Cut and paste it here.

C. Marketing Strategies

Price/Quality Relationship

Describe the relationship between price and quality in your products/services. You wrote a piece called “Pricing Strategy” in Unit 3 Chapter 15. Cut and paste it here.

C. Marketing Strategies

Promotional Strategies

Packaging

Explain how your products/services and how your bu siness is “packaged.” Describe how this packaging will reinforce your image and your other marketing strategies. (Remember, pictures really help the reader, so include a picture of your packaged products—or of packaging elements of your services such as your business cards, label, etc., in the Appendix section.)

You wrote a piece called “Logo and Slogan” in Unit 3 Chapter 16. Cut and paste it here.

Section IV. The Marketing Plan

C. Marketing Strategies

Public Relations

Explain how you intend to use public relations and networking activities to positively influence public opinion about you and your business.

Section IV. The Marketing Plan

C. Marketing Strategies

Advertising

Describe the primary advertising tools you will use and why the specific tools were chosen. Address how you approach budgeting for advertising, and how you intend to measure the effectiveness of the advertising tools you chose.

You wrote a piece called “Advertising and Promotion” in Unit 3 Chapter 17. Cut and paste it here.

Section IV. The Marketing Plan

C. Marketing Strategies

Customer Service

Describe your customer service strategies and how you will implement them. Include your customer service handbook.

You wrote a piece called “Positive Attitude” in Unit 3 Chapter 3. Cut and paste it here

You wrote a piece called “Customer Service Creating loyal customers” in Unit 3 Chapter 18. Cut and paste it here.

You wrote a piece called “Customer Service Motto” in Unit 3 Chapter 8. Cut and paste it here.

You wrote a piece called “Customer Service Handbook” in Unit 3 Chapter 9. Cut and paste it here.

Cash Flow Projections

Break Even Analysis

Write a paragraph discussing your break-even analysis. Address why you think the break-even point is realistic. You will want to include a copy of your Break-Even Analysis Worksheet so the reader can understand your discussion.

You wrote a piece called “Break Even Price” in Unit 3 Chapter 22. Cut and paste it here.

C. Financial Statements

Insert your Projected Income Statement, Current and Projected Balance Sheets and Statement of Owner’s Equity to in this section.

Write a brief statement drawing some conclusions about what these statements are telling you as the financial manager of your business.

You wrote a piece called “Projected income statement” in Unit 3 Chapter 20 Part A. Cut and paste it here.

You wrote a piece called “Balance Sheet” in Unit 3 Chapter 20 Part B. Cut and paste it here.

You wrote a pi ece called “Projected Cash Flow” in Unit 3 Chapter 21. Cut and paste it here.

D. Additional Financial Information

Summary of Financial Needs

Write a paragraph about your financial needs. In other words, explain how much money you will need to borrow or to invest yourself to cover your growth (or start-up) expenses, fixed asset purchases and to operate the business.

You wrote a piece called “Business Start up Supply List” in Unit 3 Chapter 6. Cut and paste it here.

You wrote a piece called “Projected sales” in Unit 3 Chapter 19. Cut and paste it here.

You wrote a piece called “Projected cost of goods sold” in Unit 3 Chapter 19. Cut and paste it here

JULY

1.Executive summary 1.1 Business overview This business is for building a fast food restaurant, located at Shanghai railway station. It named ‘Bolero’. It can hold 60 covers. The decor of the restaurant will be brief. Give customers a clean and nice environment. In the restaurant will broadcast the pop music. Customers will feel relax. The restaurant located in the shanghai railway station, with high pedestrian traffic. There are many tourists and locals go to the station every day. They will go to my restaurant convenient. 1.2 Mission statement: The company's goal is that of a multi-faceted success. Our first responsibility is to the financial well-being of the restaurant. We will meet this goal while trying to consider; 1) the effect of our products on the health and well being of our customers (and our staff), 2) the impact that our business practices and choices will have on the environment, and 3) the high quality of attitude, fairness, understanding, and generosity between management, staff, customers, and vendors. Awareness of all these factors and the responsible actions that result will give our efforts a sense of purpose and meaning beyond our basic financial goals.

Businessplantempl ate全英商业计划 书模板 1 2020年4月19日

Business plan for a new business The business plan consists of a narrative and several financial worksheets. The narrative template is the key to the business plan. It contains more than 150 questions divided into several sections. Omit any questions that do not apply to your type of business. When you have finished writing your first draft, you will have a collection of small essays on the various aspects of the business plan. The next stage is to edit them into a smooth-flowing narrative. The real value of creating a business plan is not in having the finished plan in your hand; rather, the value lies in the process of researching and thinking about your business in a systematic way. The act of planning helps you to think things through thoroughly, study and research if you are not sure of the facts, and look at your ideas critically. It takes time now, but will help avoid costly, perhaps disastrous, mistakes later. 2 2020年4月19日

Business plan for the pet market

Miracle Nov－２２－２００９

E X E C U T I V E S U M M A R Y Pets sold on the market today is very large, an increasing number of younger age groups like to keep as pets and to their partners. They not only satisfied with a simple feeding, but also regard them as their parents. Because they have this mentality, the other relevant market came into being and pets - pet grooming, health care and so on. At present, there are already many such institutions abroad; many domestic first-line has also been developed cities, a similar organization, but due to technical reasons, and other aspects of a single national comparison of many of these institutions In developed city markets,there exists a lackage of all-package organization for all kind of pet services.In second line cities,some service organizations for only one kind of pet still have a large market share,but we need a more effective solution to develop market there.For the consideration,our program is to design the market in Nanning,through the program,we can find a more effective way to learn how the pet service market works and how to explore potential business opportunity.

. . 商业计划书Business Plan 校园KTV项目名称： 项目负责人：联系方式： 班级：学号： 项目成员及所在班级：

保密承诺 本商业计划书内容涉及商业秘密，仅供内部成员和有资助意向的单位或个人审阅，请收到本商业计划书的人做出以下承诺： 妥善保管本商业计划书，未经策划本团体同意，不得向第三人公开本商业计划书涉及的商业秘密。 承诺人签字： 年月日 目录 概要 (1) 第一部分企业基本情况 (2) 第二部分企业管理层 (4) 第三部分市场分析 (7) 第四部分产品或服务 (10) 教育资料word . . 第五部分营销策划 (12) 第六部分财务计划 (14)

第七部分融资及退出 (17) 第八部分风险及控制 (18) 第九部分项目实施进度 (19) 第十部分附件 (20)

概要 _________________ ___________________________ ___ 第一部分企业基本情况 教育资料word . . 一、企业基本情况 企业已设立为或将登记为哪种形式： 【】个体工商户 【】个人独资企业 【】合伙企业 【√】有限责任公司 【】股份有限公司 【】其他（含学生模拟公司） 企业名称：

营业范围： KTV、饮食 成立时间： 注册地点： 企业住址： 二、企业资本 企业资本总额： 首期到位资本：，现金占总资本中的比例： % 企业资本是由以下股东/合伙人/出资者出资组成的：

教育资料word . . 三、企业沿革 四、企业要实现的目标 1．占领大学生娱乐市场、生活区居民娱乐市场、工厂区职工娱乐市场2．全省各市、区连锁经营 3．占有KTV市场的52%以上市场份额 五、企业内部资源 1，

商业计划书（Business Plan） 目录 [隐藏] 1 什么是商业计划书？ 2 商业计划书的内容 3 商业计划书的作用？ 4 商业计划书的主要编写格式 5 撰写商业计划书应注意的几个问题 6 《商业计划书》规范化格式 7 商业计划书范本 7.1 东盛步行街招商计划书 7.1.1 第一部分招商策划 7.1.2 第二部分招商计划 8 相关条目 [编辑] 什么是商业计划书？ 商业计划书，英文名称为Business Plan，是公司、企业或项目单位为了达到招商融资和其它发展目标，在经过前期对项目科学地调研、分析、搜集与整理有关资料的基础上，根据一定的格式和内容的具体要求而编辑整理的一个向投资者全面展示公司和项目目前状况、未来发展潜力的书面材料。商业计划书是以书面的形式全面描述企业所从事的业务。它详尽地介绍了一个公司的产品服务、生产工艺、市场和客户、营销策略、人力资源、组织架构、对基础设施和供给的需求、融资需求，以及资源和资金的利用。 编写商业计划书的直接目的是为了寻找战略合作伙伴或者风险投资资金，其内容应真实、科学的反应项目的投资价值。一般而言，项目规模越庞大，商业计划书的篇幅也就越长；如果企业的业务单一，则可简洁一些。一份好的商业计划书的特点是：关注产品、敢

于竞争、充分市场调研，有力资料说明、表明行动的方针、展示优秀团队、良好的财务预计、出色的计划概要等几点。在申请融资时，商业计划书是至关重要的一环，无论申请对象是风险投资机构或其他任何投资或信贷来源。因此，商业计划书应该做到内容完整、意愿真诚、基于事实、结构清晰、通俗易懂。 [编辑] 商业计划书的内容 商业计划书应能反映经营者对项目的认识及取得成功的把握，它应突出经营者的核心竞争力；最低限度反映经营者如何创造自己的竞争优势，如何在市场中脱颖而出，如何争取较大的市场份额，如何发展和扩张。种种“如何”是构成商业计划书的说服力。若只有远景目标、期望而忽略“如何”，则商业计划书便成为“宣传口号”而已。 商业计划书包含的范围很广，但一般离不开以下题目：经营者的理念、市场、客户、比较优势、管理团队、财务预测、风险因素等等。对市场的分析应由大入小，从宏观到微观，以数据为基础，深刻的描述公司/ 项目在市场中将争取的定位。对比较优势，应在非常清楚本身强弱情况及竞争对手的战略而作分析。至于管理团队，应从各人的背景及经验分析其对公司/ 项目中不同岗位的作用。财务预测是最关键的，应将绝大部分的假设及其所引致的财务影响彻底的描述及分析。当然，假设是不确定的，但有理据的假设加上严谨的逻辑思维及系统的演示方法，将可大大地增强可信性。虽知道绝大部分人都有倾向成功的心态，只要道理明白，不浮夸，自然会让人相信的。风险因素最能显示经营者是否真的明白自己的生意，风险因素多不等于该生意不该做，关键是如何控制或回避风险，能将控制或回避风险的手段交代清楚，是代表成功的重要一步。 通过编写商业计划书，经营者会更了解生意的整体情况及业务模型，亦能让投资者判断该生意的可盈利性，它是市场融资的一种关键工具。 [编辑] 商业计划书的作用？ 制定商业计划书有很多作用。其中最重要的有以下几条： 1、达到企业融资的目的

Business Plan of FairNature GmbH Submitted to: Miller Bank Adress:xxxxx FairNature GmbH Address Tel

FairNature GmbH Address Tel Mail Mr David Miller President Miller Bank Address Germany June, 1st 2015 Dear Mr Miller, Thank you for our meeting on Thursday, 28th May 2015. As already discussed, I hereby hand in a detailed business plan for our business idea FairNature GmbH in order to apply for a loan in the amount of € 60.000 from your bank. I hope you will be convinced of our concept and consider the loan I am asking for. According to our market analysis and financial calculations I will be able to pay back the loan within 36 months at the proposed annual interest rate of 7.15 %. Nowadays, environmental protection plays an important role in our society and becomes a primary mission in the life of daily citizen. FairNature GmbH creates an exceptional solution to enable the German society an environmental-conscious lifestyle. With our optimal do-it-yourself concept, FairNature GmbH will set itself apart from the crowd and set the milestone to succeed in the German furniture market and the do-it-yourself branch. With reference to the currently growing trend of environmental-friendly commodities, we are convinced that our product is going to arouse interest. I am looking forward to discussing our business idea with you in person. Yours sincerely, XXX Achenbach FairNature GmbH

客户经营计划 A c c o u n t B u s i n e s s P l a n 文稿归稿存档编号：[KKUY-KKIO69-OTM243-OLUI129-G00I-FDQS58-

撰写：客户 组 （组员） 核实：客户 组 （组长） 日期： 年 月 日 客户经营计划 Account Business Plan Part 1 财务： 1、 请填写下表 2000actua(实际) 2001proj （预期） 2001 vs 2000（相比） Billings(营业额) Income%（毛收入） Gross profit margin （净利润率） 对于2000年的收入及2001的预期是否满意，为什么？ 2、 付款条件说明 a 、 佣金比例 b 、 付款票期 c 、 制作费收费标准 平面创意费：报纸全版 约 元 客户经营计划 Account Business Plan 【最新资料，WORD 文档，可编辑修改】

平面制作费：报纸全版彩色约元 影视创意费： 其他费用： （详细见收费标准文件） 不能执行收费基准的原因： （AE） （AM） Account business plan 范围 这份计划书主要针对我们在业务上的四个关键层面—财务、产品、客户关系和作业过程管理。 其内容涵盖两个部分；第一个部分用来检验我们的现况，第二个部分需要你详细写出2001年主要的优先次序，以及行动。而相关的绩效成果将列入评估中。 这些主要的优先次序，应与作业小组伙伴共同讨论，并最终必须取得总经理的同意。 客户名称： 品牌/产品： 专责AE： 全体小组成员及职责划分： 总经理意见： 时间：

创业计划书 Busin ess Pla n 项目名称：校园KTV 项目负责人：王燕龙联系方式： 班级： 08地理信息系统学号： 项目成员及所在班级： 姓名：班级：学号： 姓名：班级：学号： 姓名：班级：学号： 姓名：班级：学号： 姓名：班级：学号： 姓名：班级：学号： 姓名：班级：学号： 姓名：班级：学号： 姓名：班级：学号： 姓名：班级：学号： 姓名：班级：学号： 姓名：班级：学号： 姓名：班级：学号： 姓名：班级：学号： 姓名：班级：学号： 保密承诺 本商业计划书内容涉及商业秘密，仅供内部成员和有资助意向的单位或个人审阅，请收到本商业计划书的人做出以下承诺：妥善保管本商业计划书，未经策划本团体同意，不得向第三人公开本商业计划书涉及的商业秘密。

承诺人签字： 年月日 目录 概要 (1) 第一部分企业基本情况 (2) 第二部分企业管理层 (4) 第三部分市场分析 (7) 第四部分产品或服务 (10) 第五部分营销策划 (12) 第六部分财务计划 (14) 第七部分融资及退出 (17) 第八部分风险及控制 (18) 第九部分项目实施进度 (19) 第十部分附件 (20) 概要 _________________ ___________________________ ___ ______________________ ____________ ____________________ _______________________ ________________ _______________ _________________________________ ___ __________________ ________________________ ___ __________________________ _________________________ _ ____________________________ _______________________ __ _____________________________ _____________________ _____ ____________________________ _________________ _________ ____________ ____________ _____________ _____________ ____________________________

Business plan for the pet market Miracle Nov－２２－２００９

E X E C U T I V E S U M M A R Y Pets sold on the market today is very large, an increasing number of younger age groups like to keep as pets and to their partners. They not only satisfied with a simple feeding, but also regard them as their parents. Because they have this mentality, the other relevant market came into being and pets - pet grooming, health care and so on. At present, there are already many such institutions abroad; many domestic first-line has also been developed cities, a similar organization, but due to technical reasons, and other aspects of a single national comparison of many of these institutions In developed city markets,there exists a lackage of all-package organization for all kind of pet second line cities,some service organizations for only one kind of pet still have a large market share,but we need a more effective solution to develop market the consideration,our program is to design the market in Nanning,through the program,we can find a more effective way to learn how the pet service market works and how to explore potential business opportunity.

欢迎阅读创业计划书 Busin ess Pla n 姓名：班级：学号： 姓名：班级：学号： 保密承诺 本商业计划书内容涉及商业秘密，仅供内部成员和有资助意向的单位或个人审阅，请收到本商业计划书的人做出以下承诺： 妥善保管本商业计划书，未经策划本团体同意，不得向第三人公开本商业计划书涉及的商业秘密。

承诺人签字： 年月日 目录 概要 (1) 第一部分企业基本情况 (2) 第二部分企业管理层 (4) _________________________ _ ____________________________ _______________________ __ _____________________________ _____________________ _____ ____________________________ _________________ _________ ____________ ____________ _____________ _____________ ____________________________ _____________________ ______ ___________________________

________________________ ___ ___________________________ __________________________ _ ___________________________ ________________________ ___ ___________________________ ______________________ _____ ___________________________ ___________________ _________ __________________________ ____________________ ________ __________________________ _____________________ _______ _________________________ 成立时间： 注册地点： 企业住址： 二、企业资本 企业资本总额： 首期到位资本：，现金占总资本中的比例： % 企业资本是由以下股东/合伙人/出资者出资组成的：

Business plan for a new business The business plan consists of a narrative and several financial worksheets. The narrative template is the key to the business plan. It contains more than 150 questions divided into several sections. Omit any questions that do not apply to your type of business. When you have finished writing your first draft, you will have a collection of small essays on the various aspects of the business plan. The next stage is to edit them into a smooth-flowing narrative. The real value of creating a business plan is not in having the finished plan in your hand; rather, the value lies in the process of researching and thinking about your business in a systematic way. The act of planning helps you to think things through thoroughly, study and research if you are not sure of the facts, and look at your ideas critically. It takes time now, but will help avoid costly, perhaps disastrous, mistakes later. This business plan is a specific model suitable for high-tech businesses. Before you begin, look atthe 1st section Tailoring the plan. It has tips for fine-tuning your plan to make an effective presentation to investors. If this is why you’re creating your plan, pay particular attention to your writing style. You will be judged by the quality and appearance of your work as well as by your ideas. It typically takes several weeks to complete a good plan. Most of that time is spent in researching and revising your ideas and assumptions. But this is the value of the process. So make time to do the job properly. Those who do so never regret the effort. And finally, be sure to keep detailed notes on your sources of information and on the assumptions underlying your financial data. Tailoring the plan The generic business plan presented should be modified to suit your specific type of business and the audience for which the plan is written. For raising capital For investors Investors have a different perspective. They are looking for dramatic growth, and they expect to share in the rewards: o Funds needed short-term

[YOUR COMPANY NAME] BUSINESS PLAN [YOUR NAME] [YOUR TITLE] [YOUR ADDRESS] [YOUR ADDRESS 2] [YOUR CITY], [YOUR STATE/PROVINCE] [YOUR ZIP/POSTAL CODE] [COUNTRY] [YOUR PHONE NUMBER] [YOUREMAIL@https://www.wendangku.net/doc/e117800439.html,] [YOUR WEBSITE ADDRESS] [DATE]

Table of Contents Statement of Confidentiality & Non-Disclosure3 Executive Summary4 Business Description4 Products and Services4 The Market4 Competition5 Operations5 Management Team6 Risk/Opportunity6 Financial Summary6 Capital Requirements7 1. Business Description9 1.1 Industry Overview9 1.2 Company Description9 1.3 History and Current Status10 1.4 Goals and Objectives10 1.5 Critical Success Factors10 1.6 Company Ownership11 1.7 Exit Strategy11 2. Products / Services12 2.1 Product/Service Description12 2.2 Unique Features or Proprietary Aspects of Product/Service13 2.3 Research and Development14 2.4 Production14 2.5 New and Follow-on Products/Services15 3. The Market16 3.1 Industry Analysis16 3.2 Market Analysis18 3.3 Competitor Analysis20 4. Marketing Strategies and Sales23 4.1 Introduction23 4.2 Market Segmentation Strategy23 4.3 Targeting Strategy23 4.4 Positioning Strategy24 4.5 Product/Service Strategy24 4.6 Pricing Strategy25 4.7 Distribution Channels26 4.8 Promotion and Advertising Strategy26 4.9 Sales Strategy27 4.10 Sales Forecasts28 5. Development29 5.1 Development Strategy29 5.2 Development Timeline29 5.3 Development Expenses29