英语

Kelly McGonigal: How to make stress your friend 如何让压力成为朋友

I have a confession to make, but first, I want you to make a little confession to me. In the past year, I want you to just raise your hand

我要坦白一个事实但是首先，我希望你们能够对我做出一点坦白。在过去的一年里，只要举手就好

if you've experienced relatively little stress. Anyone?

你们是否经历过相对较小的压力。有人吗？

How about a moderate amount of stress?

那么中等量的压力呢？

Who has experienced a lot of stress? Yeah. Me too.

谁又经历过很多的压力呢？好的。我也一样。

But that is not my confession. My confession is this: I am a health psychologist, and my mission is to help people be happier and healthier. But I fear that something I've been teaching for the last 10 years is doing more harm than good, and it has to do with stress. For years I've been telling people, stress makes you sick. It increases the risk of everything from the common cold to cardiovascular disease. Basically, I've turned stress into the enemy. But I have changed my mind about stress, and today, I want to change yours.

但是那不是我要坦白的。我要坦诚的是：我是一个健康心理学家，我的任务是使人们更加的开心和健康。但是，我恐怕过去十年我一直所教授的带来的坏处要超过好处，这些都与压力有关。多年以来，我一直告诉人们，压力能够使你们变得脆弱。压力能够增加患上很多疾病的风险：从普通感冒到心血管疾病等到心血管疾病。事实上，我把压力看作敌人。但是，我已经改变了我对压力的看法，而且今天，我也要改变你们对压力的看法。

Let me start with the study that made me rethink my whole approach to stress. This study tracked 30,000 adults in the United States for eight years, and they started by asking people, "How much stress have you experienced in the last year?" They also asked, "Do you believe that stress is harmful for your health?" And then they used public death records to find out who died.

让我以一个使我重新思考我所有对压力看法的研究开始。这个研究追踪了30，000 个美国成年人8 年，研究以问这些被研究者“在过去的一年里，你们经历过多少的压力”开始同时，他们也被问到：“ 你们相信压力对你们的健康是有害的吗？之后，研究者使用公众死亡记录来确定谁死亡了。

(Laughter)

(笑）

Okay. Some bad news first. People who experienced a lot of stress in the previous year had a 43 percent increased risk of dying. But that was only true for the people who also believed that stress is harmful for your health. (Laughter) People who experienced a lot of stress but did not view stress as harmful were no more likely to die. In fact, they had the

lowest risk of dying of anyone in the study, including people who had relatively little stress. 首先是一些坏的消息，那些在过去的一年经历较多压力的人们死亡的风险增加了43%。但是这只是针对那些相信压力对健康有害的人们。(笑) 而那些经历较多压力但是并不认为压力对身体有害的人们并不容易死亡。实际上，他们的死亡风险在这个研究的所有测试者，包括那些经历相对较少压力的人们中是最低的。

Now the researchers estimated that over the eight years they were tracking deaths, 182,000 Americans died prematurely, not from stress, but from the belief that stress is bad for you. (Laughter) That is over 20,000 deaths a year. Now, if that estimate is correct, that would make believing stress is bad for you the 15th largest cause of death in the United States last year, killing more people than skin cancer, HIV/AIDS and homicide.

目前，研究者们估计在过去他们追踪死亡的8 年当中，追踪死亡的8年当中，有182，000 个美国人过早的死亡了，但是并不是因为压力，而是因为相信压力对他们的健康是有害的。（笑）这表明，每年会有超过20，000的死亡者。目前，如果这一估计数字正确的话，将会使相信压力对身体有害这一观念成为过去一年中美国第十五大死亡因素，多于皮肤癌，艾滋病和被谋杀的死亡人数。

(Laughter)

(笑)

You can see why this study freaked me out. Here I've been spending so much energy telling people stress is bad for your health.

这些你们知道为什么这一研究使我抓狂了吧。过去，我一直花费大量的经历告诉人们压力有害于你们的健康。

So this study got me wondering: Can changing how you think about stress make you healthier? And here the science says yes. When you change your mind about stress, you can change your body's response to stress.

因此，这一研究使我觉得疑惑：是否改变对压力的态度能够使人们更健康？科学告诉我们确实如此。当你改变你对压力的观念你便能改变你身体对于压力的反应。

Now to explain how this works, I want you all to pretend that you are participants in a study designed to stress you out. It's called the social stress test. You come into the laboratory, and you're told you have to give a five-minute impromptu speech on your personal weaknesses to a panel of expert evaluators sitting right in front of you, and to make sure you feel the pressure, there are bright lights and a camera in your face, kind of like this. And the evaluators have been trained to give you discouraging, non-verbal feedback like this.

现在，我来解释一下这一原理，我希望你们都假设自己参与一个设计使你们感觉到压力的研究中。这一研究叫做社会压力测试。你们进入一个实验室，被告诉你必须对着坐在你面前的专家评委做一个五分钟的事先无准备的关于你性格弱点的演讲，同时为了确保你感受到压力会有明亮的灯光和摄像机打在你的脸上，就像这样。而这些评委，则事先训练好给予你消极的非语言上的反馈，就像这样。

(Laughter)

(笑)

Now that you're sufficiently demoralized, time for part two: a math test. And unbeknownst to you, the experimenter has been trained to harass you during it. Now we're going to all do this together. It's going to be fun. For me.

现在，你已经足够的失落，然后进入到第二部分：数学测验。令你措手不及的是实验人员在这个过程中不断的打扰你。现在让我们一起来做这个实验。这将很有意思。对于我来说。

Okay. I want you all to count backwards from 996 in increments of seven. You're going to do this out loud as fast as you can, starting with 996. Go! Audience: (Counting) Go faster. Faster please. You're going too slow. Stop. Stop, stop, stop.

我希望你们所有人倒数数字从996 开始以7递减。你们必须大声的说出来尽可能的快，从996开始。开始！听众（数数）快点。快点。你们太慢了。停。停，停，停。这位男士错了我们必须从新开始。

That guy made a mistake. We are going to have to start all over again. (Laughter) You're not very good at this, are you? Okay, so you get the idea. Now, if you were actually in this study, you'd probably be a little stressed out. Your heart might be pounding, you might be breathing faster, maybe breaking out into a sweat. And normally, we interpret these physical changes as anxiety or signs that we aren't coping very well with the pressure.

你们并不擅长于此，对吧？因此，你们知道那种感觉了吧。如果你们真的参与到这个研究当中，你们应该会有一些压力。你的心脏也许会砰砰直跳，你也许会呼吸加快，也许会一头汗水。正常情况下，我们会解释这种身体的改变为焦虑或者我们不能很好应对这种压力的信号。

But what if you viewed them instead as signs that your body was energized, was preparing you to meet this challenge? Now that is exactly what participants were told in a study conducted at Harvard University.

但是如果你们把这些看作为你们身体充满活力并准备好应对这一压力的信号又会怎样？这些话实际上正是参与者在哈佛大学参与这项研究时所告知的。

Before they went through the social stress test, they were taught to rethink their stress response as helpful. That pounding heart is preparing you for action. If you're breathing faster, it's no problem. It's getting more oxygen to your brain. And participants who learned to view the stress response as helpful for their performance, well, they were less stressed out, less anxious, more confident, but the most fascinating finding to me was how their physical stress response changed. Now, in a typical stress response, your heart rate goes up, and your blood vessels constrict like this.

在他们通过社会压力测试之前，他们被教会认定这些对于压力的反应是有利的。砰砰直跳的心脏是在为你的行动所做准备。如果你呼吸加快，没有问题。这将使你的大脑获得更多的氧气。那些学会将压力视为对他们的表现有帮助的参与者他们所感受到的压力大大降低，少了一份焦虑，多了一份自信，但是对于我来说更加令人欣喜的发现是他们身体对于压力的改变。现在，对于一定的压力，你的心率会加快，你的血管像这样紧缩。这也是慢性压力与心血管疾病有关的原因之一。持续在这样的状态下对身体没有好处。

And this is one of the reasons that chronic stress is sometimes associated with cardiovascular disease. It's not really healthy to be in this state all the time. But in the

study, when participants viewed their stress response as helpful, their blood vessels stayed relaxed like this. Their heart was still pounding, but this is a much healthier cardiovascular profile. It actually looks a lot like what happens in moments of joy and courage. Over a lifetime of stressful experiences, this one biological change could be the difference between a stress-induced heart attack at age 50 and living well into your 90s. And this is really what the new science of stress reveals, that how you think about stress matters.

但是，在这项研究当中，当参与者认为他们对于压力的反应有利，他们的血管保持松弛，就像这样。他们的心脏仍然在砰砰直跳，但这种跳跃实一种更健康的心血管系统活动方式。它实际上就和你开心和受到鼓舞时的跳动方式相似。在你一生经历的压力性事件中，这一生理变化会有不同也许会是在50岁时由压力导致心脏病发作或者直到90岁还活的很好。这就是压力，这一新的科学所要揭示的，你怎样看待压力性事件。

So my goal as a health psychologist has changed. I no longer want to get rid of your stress. I want to make you better at stress. And we just did a little intervention. If you raised your hand and said you'd had a lot of stress in the last year, we could have saved your life, because hopefully the next time your heart is pounding from stress, you're going to remember this talk and you're going to think to yourself, this is my body helping me rise to this challenge. And when you view stress in that way, your body believes you, and your stress response becomes healthier.

因此，作为一个健康心理学家我的目标也发生了变化。我不在想清除你们的压力。我想让你们在压力面前变得更好。而我们只是做了一点点干预。如果你举起你的手说在过去的一年当中你感受到了很大的压力，我们也许能救你的命因为可能下一次你的心跳因为压力而加速，你会记得这次演说然后告诉自己，这是我的身体在帮助我应对挑战。当你以那种方式看待压力，你的身体信任你，你身体对于压力的反应便得更加健康。

Now I said I have over a decade of demonizing stress to redeem myself from, so we are going to do one more intervention. I want to tell you about one of the most

under-appreciated aspects of the stress response, and the idea is this: Stress makes you social.

我刚才说过，在过去的十年当中我一直将压力妖魔化并试图从中挽回自己，因为我们打算做更多地干预。我想告诉你们对于压力反应最被低估的一个方面，那就是：压力可以使得你更社会化。

To understand this side of stress, we need to talk about a hormone, oxytocin, and I know oxytocin has already gotten as much hype as a hormone can get. It even has its own cute nickname, the cuddle hormone, because it's released when you hug someone. But this is a very small part of what oxytocin is involved in. Oxytocin is a neuro-hormone. It fine-tunes your brain's social instincts. It primes you to do things that strengthen close relationships. Oxytocin makes you crave physical contact with your friends and family. It enhances your empathy. It even makes you more willing to help and support the people you care about. 为了了解压力的这一作用，我们需要谈谈一种激素，催产素，我知道催产素已经得到一种激素应该得到的最多的宣传。催产素甚至有一个可爱的别名，拥抱激素，因为当你拥抱某个人时，催产素将会释放。但是这仅仅是催产素作用的很小一部分。催产素是一种神经激素。它可以很好的调节大脑的社会本能。催产素能够促使你做一些能够加强与别人联

系的事情。催产素使你渴望与朋友和家人有身体上的接触。催产素能够增加你的情感。它甚至能够使你更愿意帮助和支持那些你关心的人们。

Some people have even suggested we should snort oxytocin to become more compassionate and caring. But here's what most people don't understand about oxytocin. It's a stress hormone. Your pituitary gland pumps this stuff out as part of the stress response. It's as much a part of your stress response as the adrenaline that makes your heart pound. And when oxytocin is released in the stress response, it is motivating you to seek support. Your biological stress response is nudging you to tell someone how you feel instead of bottling it up. Your stress response wants to make sure you notice when someone else in your life is struggling so that you can support each other. When life is difficult, your stress response wants you to be surrounded by people who care about you. 有些人甚至提议我们应该鼻吸催产素以使我们变得更加富有同情心和爱心。但是这正表明大部分的人们并不了解催产素。它是一个压力性激素。你的脑垂体释放这种物质作为对压力反应的一部分。它就像机体对于压力反馈性的释放肾上腺素以使心跳加快一样。当机体应对压力释放催产素时，它能够促使你去寻找支持。机体应对压力的这些生理性变化促使你告诉别人你的感受而不是隐藏在心理。你的这些应对压力的反应试图确保你注意你生活当中的人，以使当他们遇到困难的时候你可以互相帮助。当生活变得困难的时候，你的这些对于压力的反应是你处在那些关心你的人周围。

Okay, so how is knowing this side of stress going to make you healthier? Well, oxytocin doesn't only act on your brain. It also acts on your body, and one of its main roles in your body is to protect your cardiovascular system from the effects of stress. It's a natural

anti-inflammatory. It also helps your blood vessels stay relaxed during stress. But my favorite effect on the body is actually on the heart.

因此，你们应该知道压力的这一作用为什么能使你们更健康了吧？催产素并不仅仅作用于你的大脑。它同样作用于你的身体，它对于机体的重要作用之一是保护你的心血管功能避免压力带来的伤害。催产素是天然的抗炎物。它能帮助你的血管在应对压力时保持放松。但是我最感兴趣的对于机体的作用实际上是心脏。

Your heart has receptors for this hormone, and oxytocin helps heart cells regenerate and heal from any stress-induced damage. This stress hormone strengthens your heart, and the cool thing is that all of these physical benefits of oxytocin are enhanced by social contact and social support, so when you reach out to others under stress, either to seek support or to help someone else, you release more of this hormone, your stress response becomes healthier, and you actually recover faster from stress. I find this amazing, that your stress response has a built-in mechanism for stress resilience, and that mechanism is human connection.

你的心脏有催产素受体，它能帮助心肌细胞在再生和从压力导致的损伤中恢复。这一压力性激素能够强化你的心脏，更酷的事情是催产素对于机体的这些好处来源于社会化的联系，和社会化的支持，因此，当你对于处于压力状态下的人伸出双手，无论你是在寻找帮助还是帮助别人你的机体都会释放更多的催产素，你对于压力的反应变得更健康，而你也能从压力中快速的恢复。我发现这非常的神奇，你机体对于压力的反应建立了一种释放压力的内在机制，而这一机制便是人类联系。

I want to finish by telling you about one more study. And listen up, because this study could also save a life. This study tracked about 1,000 adults in the United States, and they ranged in age from 34 to 93, and they started the study by asking, "How much stress have you experienced in the last year?" They also asked, "How much time have you spent helping out friends, neighbors, people in your community?" And then they used public records for the next five years to find out who died.

我想通过另一个故事来结束我的演讲。仔细听，因为这一研究也许能够挽救你的生命。这一研究追踪了大约1000位美国成年人，他们的年龄在34岁到93岁之间，这一研究开始时问他们：”在过去的一年里你经历多少压力？“ 他们同样被问到，”你们花费多少时间来帮助朋友，邻居“ 和你社区里的人？“ 然后他们使用公共记录去发现在接下来五年内死亡的参与者。

Okay, so the bad news first: For every major stressful life experience, like financial difficulties or family crisis, that increased the risk of dying by 30 percent. But -- and I hope you are expecting a but by now -- but that wasn't true for everyone. People who spent time caring for others showed absolutely no stress-related increase in dying. Zero. Caring created resilience. And so we see once again that the harmful effects of stress on your health are not inevitable.

首先还是坏消息：对于每一个经历较多压力的参与者，比如经济困难或者家庭危机，压力能够增加30%的死亡风险。但是…我希望你们一直在期盼这个但是… 但是这并不是对于每一个人都是正确的。那些花费较多时间关心别人的人在死亡风险上并没有实质上的增加—— 0！关心能够避免压力带来的伤害。然后，我们再一次看到压力对于健康的有害作用并不是并不是必然的。

How you think and how you act can transform your experience of stress. When you choose to view your stress response as helpful, you create the biology of courage. And when you choose to connect with others under stress, you can create resilience. Now I wouldn't necessarily ask for more stressful experiences in my life, but this science has given me a whole new appreciation for stress.

你如何思考及如何应对压力能够转变你对压力的反应。当你选择将机体对于压力的反应视为一种有利因素，你便建立的一种生理性激励。而当你选择在压力状态下与别人交流，你便能够建立保护机制。我并不需要在我的生活中需求更多的压力性经历，但是这一科学使得我对于压力有一种全新的认识。

Stress gives us access to our hearts. The compassionate heart that finds joy and meaning in connecting with others, and yes, your pounding physical heart, working so hard to give you strength and energy, and when you choose to view stress in this way, you're not just getting better at stress, you're actually making a pretty profound statement. You're saying that you can trust yourself to handle life's challenges, and you're remembering that you don't have to face them alone.

压力使得我们接触到心脏。充满同情的心脏能够发现而去及与别人联系的意义你那不断跳跃的心脏，如此的辛苦工作以给予你力量和能量，当你选择以这种方式看待压力时，你不仅能够在压力下做的更好，实际上你正在创在一个高深的境界。你告诉你的身体去相信你自己能够应对生活的挑战，你时刻铭记你不需要一个人去面对。

Thank you.

谢谢

(Applause)

鼓掌

Chris Anderson: This is kind of amazing, what you're telling us. It seems amazing to me that a belief about stress can make so much difference to someone's life expectancy. How would that extend to advice, like, if someone is making a lifestyle choice between, say, a stressful job and a non-stressful job, does it matter which way they go? It's equally wise to go for the stressful job so long as you believe that you can handle it, in some sense? Chris Anderson：你告诉我们的这些真的很神奇。对于我来说相信压力能够对于一个人的寿命产生如此不同的影响同样很神奇。我们是否可以从这去建议比如：那些正在面临在压力性工作及无压力工作之间选择的人他们应该选择怎么样的生活方式？在某种程度上，它是否等同于只要你相信你可以解决好压力，那聪明的选择便是有压力的工作？

Kelly McGonigal: Yeah, and one thing we know for certain is that chasing meaning is better for your health than trying to avoid discomfort. And so I would say that's really the best way to make decisions, is go after what it is that creates meaning in your life and then trust yourself to handle the stress that follows.

是的，我们能够确信的一事实便是追梦的意义要比逃避不适对于你的身体更有好处。因此，我想说那是做出决定的最好方式，跟随那些能够对你的生活有意义的事情然后相信自己能够处理伴随的压力。

CA: Thank you so much, Kelly. It's pretty cool. KM: Thank you.

非常感谢，kelly。这非常的酷。

(Applause)

鼓掌。

用英语提建议的八个句型

用英语提建议的八个句型 1. 用Shall we...?在表示建议或征求对方意见时，可用以Shall开头的一般疑问句。其肯定回答一般可用：All right, OK, Good idea等。 2. 用Let's...?表示“让我们”（包括双方在内）做某事“这一建议时要用以Let's 开头的祈使句。而Let us在表示让我们做某事时，不包括对方在内。如：Let's go and see the pandas. Let us go, will you?让我们去吧，好吗？ 3. 用Why not...?Why not...?意思是：为什么不……？后接不带to的不定式（即动词原形）。Why not...?是省略了主语的省略形式，完整句Why don't you/they/we...?如：Why don't you go with me? Why don't you try again?=Why not try again? 4. 用What about...?意为“……怎么”后可接名词、的代词和动名词。如：What about going out for a walk? I'm going to the park.What about you? 5. 用had better 意为“最好”，“还是……好”，常用于口语，后接动词原形。如：You had better stay at home. You'd better go now. 6. 用Don't...来表示建议，通常用于祈使句的否定形式中。如：Don't play in the street. Don't throw it like that. 7. Would you like+短语？这个句型意思是“……怎么样？”后接sth. 或to do sth.如：Would you like another cup of tea? Would you like some colour pencils? 8. Will you please+动词原形……？它的意思是“请你……好吗？”如：Will you please come tomorrow? Will you please pick it up?

10句日常中文用英语怎么说(附图)

1.请保持低调：please keep a low profile. 【点评】牛人在做事情上毫不含糊，但是在做人上总是非常谦和。所以当你下次看到你的朋友为了一点点小事而沾沾自喜、自鸣得意的时候，你可以对ta脱口而出这句话。profile可作“姿态”之意，low profile就是“低姿态”；而high profile则是“高姿态、高调”的意思。 2.我要续杯：I would like a refill. 【点评】“续杯”在当代生活中很多场景都适用。你知道吗，麦当劳的咖啡是可以续杯的。

3.我腿麻了：I can't feel my legs. 【点评】一个姿势坐久了，腿就发麻，“麻”这个字还真难翻，但是我们另辟蹊径，翻译成“无法感知”就OK啦。如果手麻了，就是I can’t feel my hands.

4.我去哄哄她开心：I am going to distract her. 【点评】哄某人开心，就是转移ta的注意力，从一件不爽的事情转移到开心的事情，其本质就是“distract”，下次会用了吗？ 5.好评如潮：They are all well received. 【点评】这里千万别说成good comments are like tide…。还得懂得转化，如潮的好评并不是“像潮水一般”，而是“很好地被接收”，所以，…is well received就很好理解了不是？想学习更多英语知识，请关注口袋英语aikoudaiyy

6.我要梳理一下我的思路：I have to organize my thoughts. 【点评】当一个人大喜大悲不够理智的时候，思绪总是混乱的，要想恢复理智的状态，就要理理思路。或者，当你想“静静”的时候，也可以用上这句话。

英语语法专业术语表达

英语语法专业术语表达 英语语法语语语语表达 1. Morphology 语法 2,Notional Words 语语语3, Form Words 虚语 4,Parts of Speech 语语 5,The Noun 名语 6,The Pronoun 代语 7,The Numeral 数语 8,The Verb 语语 9,The Adjective 形容语 10. The Adverb 副语 11. The Article 冠语 12. The Preposition 介语 13. The conjunction 语语 14. The Interjection 感语语15. The Particle 小品语 16. Word Building 构语法17. Conversion 语化 18. Derivation 派生 19. Composition 合成 20. Prefix 前语 21. Suffix 后语 22. Compound Words 合成语23. Classification of Nouns 名语的分语

24. Common Nouns 普通名语 25. Proper Nouns 语有名语26. Countable Nouns 可名语数27. Uncountable Nouns 不可名语数28. The Singular Form 语形式数29. The Plural Form 语形式数 30. Individual Nouns个体名语31. Collective Nouns集名语体32. Material Nouns物语名语33. Abstract Nouns抽象名语34. The Common Case普通格35. The Possessive Case所有格36, Personal Pronouns 人代语称37. Possessive Pronouns物主代语38. Self Pronouns反身代语39. Demonstrative Pronouns指示代语40. Interrogative Pronouns疑语代语不意达41. Conjunctive Pronouns语接代语42. Relative Pronouns语系代语43. Indefinite Pronouns不定代语44. Reciprocal Pronouns相互代语45. The Subjective Case主格46. The Objective Case语格47. Cardinal Numerals基语数48. Ordinal Numerals 序语数49. Fractional Numerals分语数50,Notional Verbs语意语语 51. Link Verbs语系语语 52. Auxiliary Verbs助语语 53. Modal Verbs情语语语 54. Transitive Verbs及物语语 55. Intransitive Verbs不及物语语56. Regular Verbs语语语语 57. Irregular Verbs不语语语语 58. Person人称 59. Number数 60. Tense语语 61. Voice语语 62. Mood语气

英文商标名称翻译与策略

英文商标名称地翻译与策略 1.前言 商标是商品地标志,是商品经济发展地产物,是商品生产者或经营者为使自己生产销售地商品区别于其他商品而使用地一种显著标志.它是商品显著特征地浓缩,是商品文化地核心部分.在国际市场上,商标常被企业家和消费者视为简化了地企业名称.商标一出现就成为企业地象征,是生产者和消费者直接对话地桥梁,是企业参与国际竞争地有力武器.中国地对外开放正在进一步深化,随之而来地国外企业在华地经济活动也在增加.这极大地丰富着中国人民地经济生活,并因此而衍生出了诸多对于国人而言全新地经济及商业活动.大量地国产商品正在出口到世界各地,而国外地商品也已蜂拥至国内市场.合法地商品都有一个自己地商标.因此,随着中外产品地交流,商品商标地翻译问题不可避免地出现了. 2.英文商标翻译地策略 2.1.音译 商标翻译过程中,音译是一种不可忽视地手段,具有极强地普遍性.音译是指在不背离“汉语语言规范和不引起错误联想或误解地条件下,按照原商标名称地发音,找到与之语音相近地汉语字词进行翻译.其优点是简单易行,译文有异国情调,可使产品具有一定吸引力.音译又分为：纯音译﹑谐音译和省音译. 2.1.1. 纯音译 纯音译即根据英文地读音逐字地用相近发音地汉字进行匹配地翻译.主要适用于专有名词,如：人名商标和地名商标.这种翻译法是商标在译为中文

时,因无法找到相应地汉语表达而不得不采用地翻译方法. 2.1.1.1人名商标 有些商标是姓氏构成地,如：Hoover(胡佛)真空吸尘器,是源于生产商William Henry Hoover地姓氏;Rael-Brook(雷尔-布鲁克)男装,是源于公司创始人H.Rael-Brook地姓氏.有些商标是人地全名,如：Walt Disney(沃尔特·迪斯尼)制片公司,是根据公司创始人Walt Disney地姓名而定;Pierre Cardin(皮尔·卡丹)时装,是根据该时装地制造者Pierre Cardin地姓名而定;“benz”品牌最早含义是卡尔本茨地姓,根据译音,在中国翻译成“奔驰”. 2.1.1.2地名商标 Santana(桑塔纳)轿车,San Tana原是美国加利福尼亚洲一座山谷地名称;Nokia(诺基亚)手机是根据芬兰北部一座名为Nokia地小镇命名地. 2.1.2谐音译 这种译法是以音为引子,经常是在纯音译地基础上改动个别字眼,这些字眼与原商标读音谐音,改动后地音译商标又结合产品特征.例如：为纪念航空公司创始人Willian Edward Boeing 人们以其姓氏确定地商标Boeing,译作“博音”,但作为商标,译者改用谐音“波音”,这就可以使人们对这类超音速飞机产生无尽地遐想. 2.1.3省音译 省音译是根据中国人地审美习惯,双音节和三音节地商标更能令人过目不忘,有些英文商标单词较长音节较多,如果逐字翻译,读起来拗口且不便记忆,可采用省音译来简化. 2.2意译

初中常见的用英语提建议的句型打印

英语中的提建议和回答 一、用“Let’s +动词原形+其它”来表示“让我们……”它的否定形式为“Let’s not +动词原形” 如：Let’s play football.让我们踢足球去吧！ 否定形式：Let’s not play football.不要去踢足球了。 值得注意的是：Let’s 开头的句子和Let us开头的句子，所表示的意思是不一样的。Let’s…表示“让我们做某事”时，包含说话双方在内。它的反意疑问句的后半部分用shall we;而Let us在表示“让我们做某事”时，不包括对方 在内。它的反意疑问句的后半部分用will you. 如：Let’s go shopping ,shall we?咱们去购物好吗？ Let us go , will you?让我们去吧，好吗？ 二、用“Why don’t you/they/we+动词原形+其它”，表示为什么不……？它的缩略形式为“Why not +动词原形”，两者在意义上是一致的。 如：Why don’t you have a try?=Why not have a try?为什么不试一试？ 三、用“主语+had better+动词原形+其它”，表示“最好……” 它经常用在口语中，它的否定形式是在had better 后直接加not.如：You’d better (not) go to school by bus.你最好(不要)乘公共汽车去学校。 四、用“Don’t + 动词原形”，来表示“不要……”，是否定的祈使句，通常表示建议对方“不要做……”，如：Don’t play fire.不要玩火。 五、用“Shall we+动词原形+其它？”，来表示征求对方意见或建议对方做……。如：What a sunny day! Shall we go hiking ?多好的天呀！我们去远足好吗？ 六、用“Will/Would/Could you please +动词原形+其它？”来表示“请你……好吗？”其中would, could 并不是动词的过去式，而是表示更委婉的建议和请求。如：Will you please go swimming with me ?请你和我一起去游泳好吗？ 七、用“What /How about……？”来表示“……怎么样？”其中about后面可以接名词、动名词或代词。如：What about going to Beijing ?去北京怎么样？ 八、用“Would you like +动词不定式/名词短语？”来表示“……怎么样？”如：Would you like to drink a cup of coffee?喝杯咖啡怎么样？ (二) 回答建议的表达方式 1：同意对方的建议时，一般用： Good idea. That 's a good idea. OK/All right . Yes ,please ./I'd love to No problem . I agree with you . Sure ./Of course /Certainly. Yes ,I think so ./I will. 2: 表示委婉谢绝是常用： I don't think so ./ Sorry ,I can't./Sorry ,but... I.d love /like to ,but .../I'm afraid ... （三）、用情态动词提建议 用should ，ought to，have to，must等情态动词提建议时用should和ought to语气比较委婉、客气；用have to， must 语气比较直率。例如： You should finish your homework as soon as possible. 你应该尽快完成家庭作业。 You ought to go to the washroom before the film begins. 电影放映之前，你应该去一下洗漱间。 You have to tell your parents before you go out and play. 你出去玩之前必须告诉父母。 You must buy a ticket to go into the cinema. 你必须买票进电影院。想一想： 1．空闲时，你想建议对方出去散散步，该怎么说？ 2．如果你的朋友病了，你想建议他去看医生，该怎么说？ 3．如果你想建议你的朋友去海边度假，该怎么说？ 4．为了提高英语水平，你想建议对方多看英语影片，该怎么说？ 5．如果你不知道问题的答案，你想建议对方去问数学老师，该怎么说？

培养学生运用英语做事的习惯

培养学生运用英语做事的习惯 在的英语学习和英语教学工作中，我觉得要学好英语，必须要培养自主创造力，但要培养创造力首先就是要培养的思维能力。著名教育家苏霍姆林斯基曾经过说过：“真正的学校是一个积极思考的王国。”可见，有效地利用多种途径和方法来启发学生的思维，促进学生智慧的发展，是目前构成课堂教学技巧的重要组成部分。并且对于培养学生更好的运用英语的语言能力及表达能力，以便将来在生活中灵活的应用，通过学习和实践，我对启发式教学有了一定的认识和体会： 一、启发 启发式教学是指教师在教学过程中根据教学任务和学习的客观规律，从学生的实际出发，采用多种方式，以启发学生的思维为核心，调动学生的学习主动性和积极性，促使他们生动活泼的学习的一种指导思想。教学启发方法与技巧思想及实践中外教育史上是源远流长的。 在我国，孔子启发教育的涵义是：教导学生，不到他想弄明白而又弄不明白的时候，不去启示他的思路：不到他想说而又说不出来的时候，不去开导他的表述。 德国民主主义教育第斯多惠认为“教育就是引导”，要调动学生的主动性。这是启发性教学的首要原理，也是教学成功的基础和标志，“教师只有在起引导作用时，才能在教学过程中发展儿童的主动性。”他建议：教学要启发学生的智力，使他们能够“探求、考虑、判断、发现。”他的名言是：“不好的教师是传授真理，好的教师是教学生去发现真理。” 通过学习发现，优秀教师教学总是注重启发诱导学生，使之明事理。引导学生而不牵着学生走；鼓励学生而不强迫学生走；启发学生而不代替学生。师生融洽，学习愉快，又能独立思考，这就叫做善于自发诱导。 综上所述，可见启发式教学在英语教学中发挥着多么重要的作用。教师充分调动学生学习的积极性和主动性，遵循教学的客观规律，以高超精湛的技艺适时巧妙地启迪、诱导学生去学习，帮助他们学会动脑筋思考和语言表达，生动活泼、轻松愉快地获得发展。 二、启发教学的原则与要求

最新英语语法专业术语整理

英语语法专业术语 本次听写要求：挑选部分英语术语打在PPT上，学生按序号写出相应中文术语。（一）词类part of speech 实词notional word ['n?u??n?l] 虚词structural word/ form word (e.g. article preposition conjunction interjection) 派生词derivative [di'riv?tiv, d?'riv?tiv] 复合词compound ['k?mpaund,k?m'paund] 词性part of speech 名词noun 专有名词proper noun 普通名词common noun 可数名词countable noun 不可数名词uncountable noun 单数形式singular form 复数形式plural form ['plu?r?l, 'plur?l] 抽象名词abstract noun [?b'str?kt,'?bstr?kt] 具体名词concrete noun ['k?nkri:t] 物质名词material noun 集体名词collective noun 个体名词individual noun 动词verb 主动词main verb 及物动词transitive verb ['tr?nsitiv, 'tr?ns?tiv] 不及物动词intransitive verb [in'tr?nsitiv, in'tr?ns?tiv] 系动词link verb 助动词auxiliary verb [?:g'zilj?ri] 情态动词modal verb 规则动词regular verb 不规则动词irregular verb 短语动词phrasal verb ['freizl, 'freiz?l] 限定动词finite verb ['fainait] 非限定动词infinite verb ['infinit, 'inf?nit] 使役动词causative verb ['k?:z?tiv] 感官动词verb of senses 动态动词event verb 静态动词state verb 形容词adjective 比较等级degrees of comparison ☆原级positive degree ☆比较级comparative degree

英汉商标名称翻译

英汉商标名称翻译 摘要：商标名称的英汉翻译是当今翻译界最为关注的话题之一。随着经济全球化得发展，各国已不再是独立经营，独立生产，商品销往国外进行优势互补称谓大势所趋。因此在商品名称翻译就成了最重要的部分。商标名称的翻译既要符合输出语的原语特色，又要满足输入语的语言风格。影响商标名称翻译的因素及翻译的方法显得尤为重要。 关键词：商标，英汉翻译，影响因素及方法。 近十几年来，世界经济一直处于变革的边缘阶段。变化了的经济形势产生了新的经济理论以及新的经济遵循理念。在新的经济理念的前提下，各国政府对根据自己的世界经济状况对当地经济进行了调整。这些调整时包括多方面的，例如：货币兑换，商品价格，以及商品进出口等等。经济危机又一次将全世界的货币贬值，面对经济形势，美国强列要求中国将货币增值。面对严峻的国内外的压力，中国政府以及中国各大企业应该怎样保护自身利益不受损坏呢?那么企业又该如何让自己在激烈的市场竞争中立于不败之地呢？一个有价值的品牌是一个必不可少的因素。因此品牌名称和商标的翻译就显得尤为重要。商标对于商品来说就像脸面与人的关系。商标名称的好坏直接影响着消费者对商品的购买情况。商标的价值也被看做是一种附加价值，就是指超越商品本身所提供的基本价值。换句话说，商标的价值大部分在于它给消费者提供的诚信价值，名称意识价值，超高的质量价值，强强商标联合价值，以及其他如：专利等价值。好的商标名称不仅能够让产品经久不衰，更能为商家赢得丰厚利润。不言而喻，盈利才是商家最终目标。而商标名称则是让商家达到盈利目的的首要环节。 商标就是产品的门面。在商标的英汉翻译过程中，有一些因素都在被潜移默化的遵循着。例如文化，风俗，语言、意识形态、政府规定等等。接下来我们就来了解一下

英语常考标志词

标志词巧解语法和改错 标志词 1. 逗号 在语法填空中，逗号隔开一个词；如果有提示词 , 提示词是 adj ，则填这个词的副词形式，大多加 ly ；如果提示词是 v, 则填写它的非谓语形式。 如果无提示词，则优先考虑 however ,therefore, 其次考虑 moreover ，otherwise 。 例： Luckily (luck), he escaped from the fire. Unfortunately (unfortunate) ， he fell off the bike. He earned a lot of money , however, he was addicted in the drug. 标志词 2. one of one of 之后若有形容词，一定要用最高级形式；若之后出现名词，则用复数形式；若既有名词又有形容词，则先填最高级，再填复数名词，最高级之前要加 the 例： The house is one of the cheapest (cheap) houses in the area. 标志词 3. when 与 while( 时间状语从句） when 之后一般要用过去式， while 之后一般要用过去进行时。 例： When I got home, my mother was cooking dinner. While my mother was cooking dinner, I entered the kitchen. 标志词 4. by 语法填空里，空格之后有“by” ” ，则空格里考虑填“be + 动词的过去分词”, 但是如果前面已经有了谓语动词，则空格里直接用“ 过去

如何用英语提建议

如何用英语提建议 A.短语 1．in one’s opinion 依某人意见，在某人看来 2．be harmful to sb do harm to sb 对、、、、、、有害 3．be beneficial to sb do good to sb 对、、、、、有益 4．make a suggestion that+句子 （should do ）提出、、、、、、建议。5．generallly speaking 一般来说 6．in short in a word 总之 7．give sb some advice on sth how to do sth 就某事或就如何做某事给某人提建议 B.句型 1．I support that +句子。我支持、、、、、 2．I agree that +句子。我同意、、、、、、 3．I’m for +词或短语。我赞成、、、、、 4．I don’t support one’s opinion that + 句子 我不赞成某人的、、、、、意见。

4．I’m against +词或短语。我反对、、、、、、 5．My suggestions are as follows. 我的建议如下。 6．What/How about doing sth? 做某件事如何？ 7．What do you think of sb/sth?你觉得、、、、、、如何？ 8．Why not do sth. (= Why don't you do sth.)? 你为什么不、、、、、？9．Shall we …?我们做某件事好吗？ 10．You'd better (not) do sth. 你最好（别）做某事。 11．I advise you (not) to do sth. 我建议你（不）做某事。 12．I suggest (that) you (should) do sth.我建议你应该做某事。 13．I think you should …我认为你应该、、、、、、 14．Would you like to…？你愿意、、、、、、吗？ 15．Let's …, shall we?我们来、、、、、，可以吗？ 16. You mustn’t do sth. 你千万不要做某事。 重要词组和短语： 1）众所周知as we know; it is known that 2）举办亚运会的城市the city to host the Asian Games 3）作为;充当serve as 4) 达到统一的标准reached an agreed standard 5）期待look forward to 6）、、、志愿者 a volunteer for…

做事先做人的英文谚语

做事先做人的英文谚语 导读：本文是关于做事先做人的英文谚语，如果觉得很不错，欢迎点评和分享！ 1、言者无罪，闻者足戒。 The speaker is innocent, the hearer is admonished. 2、穷则独善其身，达则兼善天下。 Poverty is good for itself, while attainment is good for the world. 3、批评别人要诚恳，听取意见要虚心。 Be sincere in criticizing others and modest in listening to their opinions. 4、力是压大的，胆是吓大的。 Force is strong, courage is frightening. 5、大路有草行人踩，心术不正旁人说。 The road is trampled by grass pedestrians and others say that their mind is not right. 6、君子动口，小人动手。 A gentleman talks and a villain acts. 7、小时偷针，大了偷金。 Stealing needles in an hour is bigger than stealing gold. 8、百闻不如一见，百见不如一干。

Seeing is better than hearing, doing is better than seeing. 9、打人两日忧，骂人三日羞。 Two days to worry about beating people, three days to shame cursing people. 10、君子和而不同，小人同而不和。 Gentlemen differ from each other, and villains differ from each other. 11、奔车之上无仲尼，覆舟之下无伯夷。 There is no Zhongni above the car and no Boyi below the boat. 12、过而不改，是谓过矣。 It's too late to change. 13、宁可玉碎，不能瓦全。 It's better to break a piece of jade than to finish it. 14、二人同心，其利断金。 The two of them are united, and their profits are cut off. 15、敬老得老，敬禾得宝。 Respect for old age, reverence for grains, reverence for treasure. 16、吃亏人常在，占便宜死得快。 Losers are always there and die quickly. 17、鸟惜羽毛虎惜皮，为人处世惜脸皮。

英语语法专业术语新

英语语法专业术语 语法 grammar 句法 syntax 词法 morphology 结构 structure 层次 rank 句子 sentence 从句 clause 词组 phrase 词类 part of speech 单词 word 实词 notional word 虚词 structural word 名词 noun 专有名词 proper noun 普通名词 common noun 可数名词 countable noun 不可数名词 uncountable no 抽象名词 abstract noun 具体名词 concrete noun 物质名词 material noun 集体名词 collective noun 个体名词 individual noun 介词 preposition 连词 conjunction 动词 verb 主动词 main verb 及物动词 transitive verb 不及物动词 intransitive verb 系动词 link verb 助动词 auxiliary verb 情态动词 modal verb 规则动词 regular verb 不规则动词 irregular verb 短语动词 phrasal verb 限定动词 finite verb 非限定动词 infinite verb 使役动词 causative verb 感官动词 verb of senses 动态动词 event verb 静态动词 state verb 感叹词 exclamation 形容词 adjective

副词 adverb 方式副词 adverb of manner 程度副词 adverb of degree 时间副词 adverb of time 地点副词 adverb of place 修饰性副词 adjunct 连接性副词 conjunct 疑问副词 interrogative adverb 关系副词 relative adverb 代词 pronoun 人称代词 personal pronoun 物主代词 possessive pronoun 反身代词 reflexive pronoun 相互代词 reciprocal pronoun 指示代词 demonstrative pronoun 疑问代词 interrogative pronoun 关系代词 relative pronoun 不定代词 indefinite 物主代词 possessive pronoun 名词性物主代词 nominal possessive 形容词性物主代词 adjectival possessive pronoun 冠词 article 定冠词 definite article 不定冠词 indefinite article 数词 numeral 基数词 cardinal numeral 序数词 ordinal numeral 分数词 fractional numeral 形式 form 单数形式 singular form 复数形式 plural form 限定动词 finite verb form 非限定动词 non-finite verb form 原形 base form 从句 clause 从属句 subordinate clause 并列句 coordinate clause 名词从句 nominal clause 定语从句 attributive clause 状语从句 adverbial clause 宾语从句 object clause 主语从句 subject clause 同位语从句 appositive clause 时间状语从句 adverbial clause of time 地点状语从句 adverbial clause of place

用英语提建议的表达方式

提建议的表达方式 (一)提建议的表达方式： 1. Why don't you...? / Why not ...?后接动词原形。如： Why don't you / Why not get him a book? 你为什么不给他买本书呢？ 2. How about ...? / What about ...? 后接动名词(Ving)、名词或者代词宾格。如： How about / What about this blue scarf? 这条蓝色围巾怎么样？ 3. You'd better (not) do sth. 意为“你最好（不）做某事。”如： You'd better take off your coat. It's too hot here. 你最好脱掉你的外套。这里太热了。 4. Let's ..., shall we? Let's后接动词原形，意为“咱们……，好吗？”，如： Let's go shopping, shall we? 我们去购物吧，好吗？ 5. Shall we / I ...?，如： Shall we go boating? 我们去划船好吗？ 6. Would you like ...? 后接名词(Ving)或动词不定式(to do)，意为“你们/你想要……吗？”，如： Would you like to go shopping with me? 你愿意跟我一块儿去购物吗？ 7. Would you please ...? 后接动词原形，意为“请你……好吗？”，如：Would you please turn down the radio? 请把收音机音量关小一点好吗？ (二) 回答建议的表达方式： 1. 同意对方建议时，一般用： Good idea. / Sounds good. 意为“好主意。/听起来不错。” Yes, please. / I'd like / love to. 意为“是的，请。/我很乐意。”Sure. / Of course. / Certainly. 意为“当然。” No problem. 意为“没问题。” 2．拒绝对方的建议时，一般用： Sorry, I can't. 意为“对不起，我不行。” I'd love / like to, but ... 意为“我很想，但是……” I'm afraid not. /I'm afraid can’t.意为“我恐怕不行。” 练习： 一、选择 （）1.--______ come and join us?

英语日常常用句子

What are you trying to say?（你到底想说什么？） Don't be silly.（别胡闹了。） How strong are your glasses?（你近视多少度？） Just because.（没有别的原因。） It isn't the way I hoped it would be.（这不是我所盼望的。） You will never guess.（你永远猜不到。） No one could do anything about it.（众人对此束手无措。） I saw something deeply disturbing.（深感事情不妙。） Money is a good servant but a bad master.（要做金钱的主人，莫做金钱的奴隶。） I am not available.（我正忙着）Wisdom in the mind is better than money in the hand.(脑中的知识比手中的金钱更重要） Never say die.it's a piece of cake.别泄气，那只是小菜一碟。 Don't worry.you'll get use to it soon.别担心，很快你就会习惯的。 I konw how you feel.我明白你的感受。 You win some.you lose some.胜败乃兵家常事。 Don't bury your head in the sand.不要逃避现实。 I didn't expect you to such a good job.我没想到你干得这么好。 You are coming alone well.你做得挺顺利。 She is well-build.她的身材真棒。You look neat and fresh.你看起来很清纯。 You have a beautiful personality.你的气质很好。 You flatter me immensely.你过奖啦。You should be slow to judge others.你不应该随意评论别人。 I hope you will excuse me if i make any mistake.如有任何错误，请你原谅It was most careless ofme.我太粗心了。 It was quite by accident.真是始料不及。 I wish i had all the time i'd ever wasted,so i could waste it all over again.我希望所有被我浪费的时间重新回来，让我再浪费一遍。 I like you the way you were.我喜欢你以前的样子。 You two go ahead to the movie without me,i don't want to be a third wheel.你们两个自己去看电影吧，我不想当电灯泡。 Do you have anyone in mind?你有心上人吗？ How long have you known her？你认识她多久了？ It was love at frist sight.一见钟情 I'd bettle hit the books.我要复习功课啦。 a piece of one's mind .直言不讳 He gave me a piece of mind,"Don't shift responsibility onto others."他责备道：“不要把责任推卸到别人身上。” a cat and dog life水火不容的生活The husband and his wife are always quarrelling,and they are leading a cat and dog life.这对夫妇老是吵架，相互之间水火不容。 a dog's life潦倒的生活 The man lived a dog's life.这个人生活潦倒。 A to Z从头至尾 I know that from A to Z. 我很了解这件事。 above somebody深奥 Well,this sort of talk is above me.我不懂你们在讲什么。 all ears 全神贯注地倾听着 When you tell Mary some gossip,she is all ears.跟Mary讲一些小道消息，她会听地仔仔细细。

英语语法专业术语表达

英语语法专业术语表达( The Noun 名词 The Pronoun 代词 The Numeral 数词 The Verb 动词 The Adjective 形容词 The Adverb 副词 The Article 冠词 The Preposition 介词 The conjunction 连词 The Interjection 感叹词Classification of Nouns 名词的分类Common Nouns 普通名词 Proper Nouns 专有名词Countable Nouns 可数名词Uncountable Nouns 不可数名词The Singular Form 单数形式 The Plural Form 复数形式Individual Nouns个体名词Collective Nouns集体名词

Material Nouns物质名词Abstract Nouns抽象名词 The Possessive Case所有格Personal Pronouns 人称代词Possessive Pronouns物主代词Self Pronouns反身代词Demonstrative Pronouns指示代词Interrogative Pronouns疑问代词Conjunctive Pronouns连接代词Relative Pronouns关系代词Indefinite Pronouns不定代词 The Subjective Case主格 The Objective Case宾格Cardinal Numerals基数词Ordinal Numerals 序数词Fractional Numerals分数词Notional Verbs实意动词 Link Verbs 连系动词 Auxiliary Verbs助动词 Modal Verbs情态动词 Transitive Verbs及物动词Intransitive Verbs不及物动词

商务英语常见商标翻译

Useful Phrases 一、商务英语常见商标翻译 ? 1. word mark 文字商标 ? 2. figurative mark 图形商标 ? 3. associated mark 组合商标 ? 4. certification mark 保证商标 ? 5. collective mark 集体商标 ? 6. well-known mark 驰名商标 ?7. famous mark 著名商标 ?8. similar mark 近似商标 ?9. defensive mark 防御商标 ?10. service mark 服务标记 ?11. certificate mark 证明商标 ?12. visual mark 视觉商标 ?13. sound mark 声音商标 ?14. taste mark 味觉商标 ?15. single color mark 单色商 ?16. registered mark 注册商标 ?17. collective marks 集体商标 ?18. collective membership mark 集体成员商标?19. collective service mark 集体服务商标 ?20. collective trademark 集体商品商标

—?二、商标法词汇 ? 1. marks consisting of multiple words 多词商标 ? 2. aesthetic functionality 美学功能 ? 3. alternative designs 可替代设计 ? 4. ancillary services 辅助性服务 ? 5. application for use of trademark基于使用商标申请注册 ? 6. asserted trademark 申请商标 ?7. assignee of registrant 注册商标受让人 ?8. commercial impression 商业印象 ?9. companion application 姊妹申请 ?10. concurrent registration 并存注册 ?11. concurrent use 并存使用 ?12. duplicate registration 注册相同商标 ?13. foreign equivalents 外语对应词 ?14. parody marks 滑稽模仿商标 ?15. pending application 未决申请 ?16. period of use 使用的期限 ?17. phonetic equivalent 同音词 ?18. reference mark 引证商标 ?19. trademark operation 商标部 ?20. trade name 字号 ?21. trade mark registration certificate商标注册证