文档库 最新最全的文档下载
当前位置:文档库 › 电子商务安全技术外文翻译

电子商务安全技术外文翻译

电子商务安全技术外文翻译
电子商务安全技术外文翻译

E-commerce Information Security Problems

Ⅰ. Introduction

E-commerce (E-Business) is in open networks, including between enterprises (B2B), business and consumers (B2C) commercial transactions, compared with the traditional business model, e-commerce with efficient, convenient, covered wide range of characteristics and benefits. However, e-commerce open this Internet-based data exchange is great its security vulnerabilities, security is a core e-commerce development constraints and key issues.

In this paper, the basic ideas and principles of systems engineering, analyzes the current security threats facing e-commerce, in this based on security technology from the perspective of development trend of e-commerce.

Ⅱ. E-commerce model

Modern e-commerce technology has focused on the establishment and operation of the network of stores. Network in the department stores and real stores no distinction between structure and function, differences in their function and structure to achieve these methods and the way business operate.

Web store from the front view is a special kind of WEB server. WEB site of modern multimedia support and a good interactive feature as the basis for the establishment of this virtual store, so customers can, as in a real supermarket pushing a shopping cart to select goods, and finally in the checkout check out. These online stores also constitute the three pillars of software: catalog, shopping cart and customer checkout. Customers use an electronic currency and transaction must store customers and stores are safe and reliable.

Behind the store in the network, enterprises must first have a product storage warehouse and administration; second network to sell products by mail or other delivery channels to customers hands; Third, enterprises should also be responsible for product after-sales service, This service may be through networks, may not. Internet transactions are usually a first Pay the bill and getting goods shopping. For customers, convenience is that the goods purchased will be directly delivered to their home, but hard to feel assured that the goods can not be confirmed until the hands reach into their own hands, what it is.

Therefore, the credibility of the store network and service quality is actually the key to the success of e-commerce.

Ⅲ.the key to development of electronic commerce

E-commerce in the telecommunications network to develop. Therefore, the advanced

computer network infrastructure and telecommunications policy easing the development of electronic commerce has become a prerequisite. Currently, telecom services, high prices, limited bandwidth, the service is not timely or not reliable and so the development of e-commerce has become a constraint. Speed up the construction of telecommunications infrastructure, to break the telecommunications market monopoly, introduce competition mechanism to ensure fair competition in the telecommunications business, to promote networking, ensure to provide users with low-cost, high-speed, reliable communications services is a good construction target network environment, but also all of the world common task.

E-commerce the most prominent problem is to solve the on-line shopping, trading and clearing of security issues, including the establishment of e-commerce trust between all the main issues, namely the establishment of safety certification system (CA) issues; choose safety standards (such as SET , SSL, PKI, etc.) problems; using encryption and decryption method and encryption strength problems. Establishment of security authentication system which is the key.

Online trading and traditional face to face or written transactions in different ways, it is transmitted through the network business information and trade activities. The security of online transactions means:

Validity: the validity of the contract to ensure online transactions, to prevent system failure, computer viruses, hacker attacks.

Confidentiality: the content of the transaction, both transactions account, the password is not recognized by others and stealing.

Integrity: to prevent the formation of unilateral transaction information and modify.

Therefore, the e-commerce security system should include: secure and reliable communications network to ensure reliable data transmission integrity, prevent viruses, hackers; electronic signatures and other authentication systems; complete data encryption system and so on.

Ⅳ.e-commerce security issues facing

As e-commerce network is the computer-based, it inevitably faces a number of security issues.

(1) Information leak

Performance in e-commerce for the leakage of business secrets, including two aspects: the parties are dealing transactions by third parties to steal the contents; transaction to the other party to provide documents used illegal use by third parties.

(2) Altered

E-commerce information for business performance in the authenticity and integrity issues. Electronic transaction information in the network transmission process may be others to illegally modify, delete or re-changed, so that information about its authenticity and integrity.

(3) Identification

Without identification, third-party transactions is likely to fake the identity of parties to a deal breaker, damage the reputation of being counterfeit or stolen by one party to the transaction fake results and so on, for identification, the transaction between the two sides can prevent suspicion situation.

(4) Computer viruses

Computer virus appeared 10 years, a variety of new virus and its variants rapidly increasing, the emergence of the Internet for the spread of the virus has provided the best medium. Many new viruses directly using the network as its transmission, as well as many viruses spread faster through dried networks, frequently causing billions of dollars in economic losses.

(5) Hacker

With the spread of a variety of application tools, hackers have been popular, and are not in the past; non-computer expert can not be a hacker. Have kicked Yahoo's mafia boy did not receive any special training, only a few attacks to the users to download software and learn how to use the Internet on a big dry.

Ⅴ.e-commerce security and safety factors

Enterprise application security is the most worried about e-commerce, and how to protect the security of e-commerce activities, will remain the core of e-commerce research. As a secure e-commerce system, we must first have a safe, reliable communication network, to ensure that transaction information secure and rapid transmission; second database server to ensure absolute security against hackers break into networks to steal information. E-commerce security technologies include encryption, authentication technology and e-commerce security protocols, firewall technology.

(A), encryption technology

To ensure the security of data and transactions to prevent fraud, to confirm the true

identity of transaction parties, e-commerce to adopt encryption technology, encryption technology is through the use of code or password to protect data security. For encrypted data is called plaintext, specifically through the role of a encryption algorithm, the conversion into cipher text, we will express this change as the cipher text is called encryption, the cipher text by the decryption algorithm to form a clear role in the output of this a process known as decryption. Encryption algorithm known as the key parameters used. The longer the key, the key space is large, traverse the key space the more time spent, the less likely cracked.

Encryption technology can be divided into two categories: symmetric encryption and asymmetric encryption. Symmetric encryption to the data encryption standard DES (Data Encryption Standard) algorithm is represented. Asymmetric encryption is usually RSA (Rivets Shamir Aleman) algorithm is represented.

(B), authentication

Commonly used security authentication technologies: digital signatures, digital certificates, digital time stamp, CA security authentication technology.

(C), hacker protection technology

Currently, hackers have become the biggest e-commerce security threats, thus preventing hacking network security technology has become the main content, by governments and industry are highly valued. Hacking techniques include buffer overflow attacks, Trojans, port scans, IP fraud, network monitoring, password attacks, and denial of service Dos attacks. At present, people have made many effective anti-hacker technologies, including firewalls, intrusion detection, and network security evaluation techniques.

Ⅵ.the future security of e-commerce

Increasingly severe security problems, are growing threat to national and global economic security, governments have been based on efforts in the following areas:

(1) Strengthen the legislation, refer to the advanced countries have effective legislation, innovative, e-commerce and improve the protection of the laws against cyber-crime security system.

(2) Establishment of relevant institutions, to take practical measures to combat cyber crime. Development of the law, the implementing agencies should also be used for its relevant laws, which must establish an independent oversight body, such as the executing agency to implement the law.

(3) Increase investment in network security technology; improve the level of network security technology. E-commerce security law is the prerequisite and basis for development and secure e-commerce security technology is a means of protection. There are many security issues are technical reasons, it should increase the technology resources, and continuously push forward the development of old technologies and developing new security technology.

(4) To encourage enterprises to protect themselves against Internet crime against. To avoid attack, companies can not hold things to chance, must attach great importance to system vulnerabilities, in time to find security holes to install the operating system and server patches, and network security detection equipment should be used regularly scan the network monitoring, develop a set of complete security protection system to enable enterprises to form a system and combined with the comprehensive protection system.

(5) To strengthen international cooperation to strengthen global efforts to combat cyber crime. As e-commerce knows no borders, no geographical, it is a completely open area, so the action against cyber crime e-commerce will also be global. This will require Governments to strengthen cooperation, can not have "the saying which goes, regardless of others, cream tile" misconception.

(6) To strengthen the network of national safety education, pay attention to the cultivation of outstanding computer.

Ⅶ. Conclusion

E-commerce in China has developed rapidly in recent years, but the security has not yet established. This has an impact on the development of electronic commerce as a barrier.

To this end, we must accelerate the construction of the e-commerce security systems. This will be a comprehensive, systematic project involving the whole society. Specifically, we want legal recognition of electronic communications records of the effectiveness of legal protection for electronic commerce; we should strengthen the research on electronic signatures, to protect e-commerce technology; we need to build e-commerce authentication system as soon as possible, to organize protection for electronic commerce. Moreover, for e-commerce features without borders, we should also strengthen international cooperation, so that e-commerce truly plays its role. Only in this way, we can adapt to the times Promoting China's economic development; also the only way we can in the economic globalization today, to participate in international competition, and thus gain a competitive advantage.

电子商务中的信息安全问题

一、引言

电子商务(E-Business)是发生在开放网络上的包括企业之间(B2B)、企业和消费者之间(B2C)的商业交易,与传统商务模式相比,电子商务具有高效、便捷、覆盖范围广等特点和优点。然而,电子商务这种基于Internet的开放式的数据交换是的其安全具有很大的脆弱性,安全问题是制约电子商务发展的一个核心和关键问题。

本文从系统工程的基本观点和原理出发,分析了目前电子商务面临的各种安全威胁,在此基础上,从安全技术角度,探讨电子商务的发展趋势和方向

二、电子商务模式

现代电子商务技术已经集中于网络商店的建立和运作。网络商店和真实商店在部门结构和功能上没有区别,不同点在于其实现这些功能和结构的方法以及商务运作的方式。网络商店从前台看是一种特殊的WEB服务器。现代WEB网站的多媒体支持和良好的交互性功能成为建立这种虚拟商店的基础,使得顾客可以像在真实的超级市场一样推着购物车挑选商品,并最后在付款台结账。这也就构成网上商店软件的三大支柱:商品目录、顾客购物车和付款台。顾客运用某种电子货币和商店进行交易必须对顾客和商店都是安全可靠的。而在网络商店的背后,企业首先要具备商品的存储仓库和管理机构;其次要将网络上销售的产品通过邮政或其他渠道投递到顾客手里;第三,企业同样要负责产品的售后服务,这种服务可能是通过网络的,也可能不是。网络交易通常是一种先交钱后拿货的购物方式。对客户而言,其方便处在于购得的商品会直接投递到自己家里,而难以放心的是在商品到达手中之前并不能确认到自己手中的究竟是什么。因此网络商店的信誉和服务质量实际上是电子商务成功与否的关键。

三、电子商务发展的关键环节

电子商务是在电信网络上发展起来的。因此,先进的计算机网络基础设施和宽松的电信政策就成为发展电子商务的前提。目前,电信服务价格过高,带宽有限,服务不及时或不可靠等因素已经成为发展电子商务的制约因素。加快电信基础设施建设,打破电信市场的垄断,引进竞争机制,保证电信业务公平竞争,促进网络互联,确保为用户提供廉价,高速,可靠的通信服务是良好网络环境的建设目标,也是世界各国面临的共同课题。开展电子商务最突出的问题是要解决网上购物、交易和结算中的安全问题,其中包括建立电子商务各主体之间的信任问题,即建立安全认证体系(CA)问题;选择安全标准(如SET、SSL、PKI等)问题;采用加、解密方法和加密强度问题。其中建立安全认证体系是关键。网上交易与传统的面对面或书面的交易方式不同,它是通过网络传输商务信息和进行贸易活动的。网上交易的安全问题意味着:有效性:保证网上交易合同的有效性,防止系统故障、计算机病毒、黑客攻击。保密性:对交易的内容、交易双方账号、密码不被他人识别和盗取。完整性:防止单方面对交易信息的生成和修改。所以,

电子商务的安全体系应包括:安全可靠的通信网络,保证数据传输的可靠完整,防止病毒、黑客入侵;电子签名和其他身份认证系统;完备的数据加密系统等等。

四、电子商务面临的安全问题

由于电子商务是以计算机网络为基础的,因此它不可避免面临着一系列的安全问题。(1)信息泄漏在电子商务中表现为商业机密的泄漏,主要包括两个方面:交易双方进行交易的内容被第三方窃取;交易一方提供给另一方使用的文件被第三方非法使用。(2)窜改电子商务中表现为商业信息的真实性和完整性的问题。电子的交易信息在网络上传输的过程中,可能被他人非法修改、删除或重改,这样就使信息失去了真实性和完整性。(3)身份识别如果不进行身份识别,第三方就有可能假冒交易一方的身份,以破坏交易、破坏被假冒一方的信誉或盗取被假冒一方的交易成果等,进行身份识别后,交易双方就可防止相互猜疑的情况。(4)电脑病毒问题电脑病毒问世十几年来,各种新型病毒及其变种迅速增加,互联网的出现又为病毒的传播提供了最好的媒介。不少新病毒直接利用网络作为自己的传播途径,还有众多病毒借助干网络传播得更快,动辄造成数百亿美元的经济损失。(5) 黑客问题随着各种应用工具的传播,黑客己经大众化了,不像过去那样非电脑高手不能成为黑客。曾经大闹雅虎网站的黑手党男孩就没有受过什么专门训练,只是向网友下载了几个攻击软件并学会了如何使用,就在互联网上大干了一场。

五、电子商务安全因素与安全技术

安全问题是企业应用电子商务最担心的问题,而如何保障电子商务活动的安全,将一直是电子商务的核心研究领域。作为一个安全的电子商务系统,首先必须具有一个安全、可靠的通信网络,以保证交易信息安全、迅速地传递;其次必须保证数据库服务器绝对安全,防止黑客闯入网络盗取信息。电子商务安全的技术主要包括加密技术、认证技术和电子商务安全协议,防火墙技术等。

(一)、加密技术

为保证数据和交易的安全、防止欺骗,确认交易双方的真实身份,电子商务须采用加密技术,加密技术是指通过使用代码或密码来保障数据的安全性。欲加密的数据称为明文,明文经过某种加密算法作用后,转换成密文,我们将明文换为密文的这一过程称为加密,将密文经解密算法作用后形成明文输出的这一程称为解密。加密算法中使用的参数称为密钥。密钥长度越长,密钥的空间就大,遍历密钥空间所花的时间就越多,破译的可能性就越小。加密技术可以分为两类:对称加密技术和非对称加密技术。对称加密技术以数据加密标准DES (Data Encryption Standard)算法为典型代表。非对称加密技术通常以RSA算法为代表。

(二)、认证技术

常用的安全认证技术有:数字签名、数字证书、数字时间戳、CA安全认证技术。

(三)、黑客防范技术

目前,黑客攻击已成为电子商务安全所面临的最大威胁,于是黑客防范技术也成为了网络安全的主要内容,受到了各国政府和业界人士的高度重视。黑客入侵技术主要包括缓冲区溢出攻击、特洛伊木马、端口扫描、IP欺骗、网络监听、口令攻击、拒绝服务Dos攻击等。目前,人们已提出了许多有效的反黑客技术,主要包括防火墙技术、入侵检测技术、网络安全评估技术等。

六、未来电子商务的安全工作

日益严峻的安全问题,正越来越严重的威胁着各国及全球的经济安全,各国政府在已有的基础上,已在以下几个方面努力:(1)加强立法,参照先进国家已有的有效法律,不断创新,完善保护电子商务和打击网络犯罪的法律保障体系。(2)建立相关机构,采取实际措施打击网络犯罪。制定了法律,还应该有执行机构将相关的法律用到实处,这就必须建立独立的监督机构、执行机构等来落实法律。(3)加大对网络安全技术的投入,提高网络安全技术的水平。法律是电子商务安全问题发展的前提和基础,而安全技术则是电子商务安全的保障手段。很多安全问题都存在技术的原因,所以更应该加大技术研究的资金,不断推进旧技术的发展,并研究新的安全技术。(4)鼓励企业加强自我保护,防范网络犯罪侵害。为避免遭受攻击,企业不能抱着侥幸心理,必须高度重视系统漏洞问题,及时给发现安全漏洞的操作系统和服务器等安装补丁程序,并应使用网络安全检测设备经常对网络进行扫描监控,制定一套完整的安全保护制度,使企业形成一个制度与技术结合的综合性保护体系。(5)加强国际合作,增强全球范围内打击网络犯罪的力度。由于电子商务是没有国界,没有地域的,它是一个完全开放的领域,所以打击电子商务网络犯罪的行动也将是全球性的。这就要求各国政府加强合作,不能有“各扫门前雪,不管他人瓦上霜”的错误想法。(6)加强对国民的网络安全教育,注意对优秀计算机人才的培养。

七、结束语

我国的电子商务近年来发展很快,但是有关的安全保障还未建立起来。这已经成为影响我国电子商务发展的一个障碍。

为此,我们必须加快建设有关的电子商务安全系统。这将是一个综合性的、涉及全社会的系统工程。具体而言,我们要从法律上承认电子通讯记录的效力,给电子商务以法律保障;我们要加强对电子签名等的研究,给电子商务以技术保障;我们还要尽快建立电子商务认证体系,给电子商务以组织保障。而且,针对电子商务无国界的特点,我们还应该加强国际合作,使电子商务真正发挥其应有的作用。惟有如此,我们才能顺应时代潮流,推动我国经济的发展;也惟有如此,我们才能在经济全球化的今天,参与到国际竞争中去,并进而赢得竞争的优势。

电子商务的发展【外文翻译】

外文翻译 原文 The development of e-commerce Material Source:The Economist, 2003 Author:Laudon, K.C When the technology bubble burst in 2000, the crazy valuations for online companies vanished with it, and many businesses folded. The survivors plugged on as best they could, encouraged by the growing number of internet users. Now valuations are rising again and some of the dot-cons are making real profits, but the business world has become much more cautious about the internet’s potential. The funny thing is that the wild predictions made at the height of the boom—namely, that vast chunks of the world economy would move into cyberspace—are, in one way or another, coming true. The raw numbers tell only part of the story. According to America’s Departme nt of Commerce, online retail sales in the world’s biggest market last year rose by 26%, to $55 billion. That sounds a lot of money, but it amounts to only 1.6% of total retail sales. The vast majority of people still buy most things in the good old “brick s-and-mortar” world. But the commerce department’s figures deal with only part of the retail industry. For instance, they exclude online travel services, one of the most successful and fastest-growing sectors of e-commerce. InterActiveCorp (IAC), the owner of https://www.wendangku.net/doc/fb4379508.html, and https://www.wendangku.net/doc/fb4379508.html,, alone sold $10 billion-worth of travel last year—and it has plenty of competition, not least from airlines, hotels and car-rental companies, all of which increasingly sell online. Nor do the figures take in things like financial services, ticket-sales agencies, pornography (a $2 billion business in America last year, according to Adult Video News, a trade magazine), online dating and a host of other activities, from tracing ancestors to gambling (worth perhaps $6 billion worldwide). They also leave out purchases in grey markets, such as the online pharmacies that are thought to be responsible for a good proportion of the $700m that Americans spent last year on buying cut-price prescription drugs from across the border in Canada. And there is more. The commerce department’s figures include the fees earned

电子商务企业文化中英文对照外文翻译文献

中英文对照外文翻译文 电子商务时代企业文化的再造 随着网络时代电子商务大规模发展,电子商务企业文化随之产生,它在一个企业在产生的一种新的价值观,使企业内部资源得到从新整合,在为企业带来降低交易成本,提高效率,缩短生产周期等诸多好处的同时,也对已有的企业文化发起了挑战。电子商务的兴起是一场由技术手段飞速发展而引发的商业运作模式的变革,传统经济活动的生存基础、运作方式和管理机制均发生了彻底改变,传统的企业文化也面临着巨大的冲击。 一、企业文化对企业价值的贡献 文化现象是一个国家和民族文明的主要见证。广义的文化,包括知识、信仰、艺术、道德、法律、习俗和任何人作为一名社会成员而获得的能力和习惯在内的复杂整体。作为“亚文化”的企业文化,对企业的生存与发展亦起着举足轻重的作用。企业文化是商品经济和市场经济的产物,符合市场经济的客观规律,体现企业的竞争实务、竞争精神和整体形象。所谓企业文化就是企业的经营管理哲学,企业面对所处的社会和商业环境,在长期的生产经营活动中,形成全体员工所接受和认同信守的、为争取事业成功的一套非正式规则。它表明企业奉行何种管理哲学,以及企业通过管理要达到一个什么样的目标。是经济管理的重要内容之一。企业文化意味着一个公司的价值观,而这些价值观成为公司员工活动和行为的规范。 企业文化的本源问题是如何增加企业利润,降低企业的成本和费用。它的要义就是怎么使企业能够有效的整合资源,以达到对外部的适应性,使公司在竞争中生存,进而实现持续发展。企业文化建设为企业开展文化管理指出一个明确的方向。企业文化建设的根本目的是建设能够对外竞争环境具有高度适应性,并能根据环境变换做出迅速反应的行为方式能力,这种能力其实就是企业所拥有的根据外部竞争的环境需要而对内部资源进行整合运用的能力。企业文化建设应促进这一能力系统的形成,并维持好这一能力系统。中国的许多企业例如海尔、联想等企业成功的秘诀之一就是发展了一整套公司理念、经营哲学,形成了自己独特的企业文化。 1、企业文化体现企业的形象和精神。树立良好的企业形象,需要企业文化的支撑。现

零售企业营销策略中英文对照外文翻译文献

零售企业营销策略中英文对照外文翻译文献(文档含英文原文和中文翻译)

译文: 零售企业的营销策略 Philip Kotlor 今天的零售商为了招徕和挽留顾客,急欲寻找新的营销策略。过去,他们挽留顾客的方法是销售特别的或独特的花色品种,提供比竞争对手更多更好的服务提供商店信用卡是顾客能赊购商品。可是,现在这一切都已变得面目全非了。现在,诸如卡尔文·克连,依佐和李维等全国性品牌,不仅在大多数百货公司及其专营店可以看到,并且也可以在大型综合商场和折扣商店可以买到。全国性品牌的生产商为全力扩大销售量,它们将贴有品牌的商品到处销售。结果是零售商店的面貌越来越相似。 在服务项目上的分工差异在逐渐缩小。许多百货公司削减了服务项目,而许多折扣商店却增加了服务项目。顾客变成了精明的采购员,对价格更加敏感。他们看不出有什么道理要为相同的品牌付出更多的钱,特别是当服务的差别不大或微不足道时。由于银行信用卡越来越被所有的商家接受,他们觉得不必从每个商店赊购商品。 百货商店面对着日益增加的价格的折扣店和专业商店的竞争,准备东山再起。历史上居于市中心的许多商店在郊区购物中心开设分店,那里有宽敞的停车场,购买者来自人口增长较快并且有较高收入的地区。其他一些则对其商店形式进行改变,有些则试用邮购盒电话订货的方法。超级市场面对的是超级商店的竞争,它们开始扩大店面,经营大量的品种繁多的商品和提高设备等级,超级市场还增加了它们的促销预算,大量转向私人品牌,从而增加盈利。 现在,我们讨论零售商在目标市场、产品品种和采办、服务以及商店气氛、定价、促销和销售地点等方面的营销策略。 一、目标市场 零售商最重要的决策时确定目标市场。当确定目标市场并且勾勒出轮廓时,零售商才能对产品分配、商店装饰、广告词和广告媒体、价格水平等作出一致的决定。如沃尔玛的目标市场相当明确:

市场营销_外文翻译_外文文献_英文文献_顾客满意策略与顾客满意

顾客满意策略与顾客满意营销 原文来源:《Marketing Customer Satisfaction 》自20世纪八十年代末以来, 顾客满意战略已日益成为各国企业占有更多的顾客份额, 获得竞争优势的整体经营手段。 一、顾客满意策略是现代企业获得顾客“货币选票”的法宝随着时代的变迁, 社会物质财富的极大充裕, 顾客中的主体———消费者的需求也先后跨越了物质缺乏的时代、追求数量的时代、追求品质的时代, 到了20世纪八十年代末进入了情感消费时代。在我国, 随着经济的高速发展,我们也已迅速跨越了物质缺乏时代、追求数量的时代乃至追求品质的时代, 到今天也逐步迈进情感消费时代。在情感消费时代, 各企业的同类产品早已达到同时、同质、同能、同价, 消费者追求的已不再是质量、功能和价格, 而是舒适、便利、安全、安心、速度、跃动、环保、清洁、愉快、有趣等,消费者日益关注的是产品能否为自己的生活带来活力、充实、舒适、美感和精神文化品位, 以及超越消费者期望值的售前、售中、售后服务和咨询。也就是说, 今天人们所追求的是具有“心的满足感和充实感”的商品, 是高附加值的商品和服务,追求价值观和意识多元化、个性化和无形的满足感的时代已经来临。 与消费者价值追求变化相适应的企业间的竞争, 也由产品竞争、价格竞争、技术竞争、广告竞争、品牌竞争发展到现今的形象竞争、信誉竞争、文化竞争和服务竞争, 即顾客满意竞争。这种竞争是企业在广角度、宽领域的时空范围内展开的高层次、体现综合实力的竞争。它包括组织创新力、技术创新力、管理创新力、产业预见力、产品研发力、员工向心力、服务顾客力、顾客亲和力、同行认同力、社会贡献力、公关传播沟通力、企业文化推动力、环境适应力等等。这些综合形象力和如何合成综合持久的竞争力, 这就是CSft略所要解决的问题。CS寸代,企业不再以“自己为中心”,而是以“顾客为中心”;“顾客为尊”、“顾客满意”不再是流于形式的口号, 而是以实实在在的行动为基础的企业经营的一门新哲学。企业不再以质量达标, 自己满意为经营理念, 而是以顾客满意, 赢得顾客高忠诚度为经营理念。企业经营策略的焦点不再以争取或保持市场占有率为主, 而是以争取顾客满意为经营理念。因此, 营销策略的重心不再放在竞争对手身上而是放在顾客身上, 放在顾客现实的、潜在的需求上。当企业提供的产品和服务达到了顾客事先的期望值, 顾客就基本满意;如果远远超越顾客的期望值, 且远远高于其他同行, 顾客才真正满意;如果企业能不断地或长久地令顾客满意, 顾客就会忠诚。忠诚的顾客不仅会经常性地重复购买, 还会购买企业其它相关的产品或服务;忠诚的顾客不仅会积极向别人推荐他所买的产品, 而且对企业竞争者的促销活动具有免疫能力一个不满意的顾客会将不满意告诉16-20个人, 而每一个被告知者会再传播给12-15个人。这样, 一个不满意者会影响到二、三百人。在互联网普及的今天, 其影响则更大。据美国汽车业的调查, 一个满意者会引发8笔潜在的生意, 其中至少有一笔会成交。而另一项调查表明, 企业每增加5%的忠诚顾客, 利润就会增长25%-95%。一个企业的80%的利润来自20%的忠诚顾客;而获取一个新顾客的成本是维持一个老顾客成本的6倍。所以,美国著名学者唐?佩 珀斯指出: 决定一个企业成功与否的关键不是市场份额, 而是在于顾客份额。 于是, 企业纷纷通过广泛细致的市场调研、与消费者直接接触、顾客信息反馈等方式来了解顾客在各方面的现实需求和潜在需求。依靠对企业满意忠诚的销售、服务人员, 定期、定量地对顾客满意度进行综合测定, 以便准确地把握企业经营中与“顾客满意” 目标的差距及其重点领域, 从而进一步改善企业的经营活动。依靠高亲和力的企业文化、高效率的人文管理和全员共同努力, 不断地向顾客提供高附加值的产品, 高水准的亲情般的服

电子商务英文文献

2.2 移动电子商务的服务质量 移动电子商务的文献资料显示,几乎没什么直接衡量移动电子商务服务质量的文章。很多对电子服务的研究通过研究消费者行为来调查移动电子商务的服务质量。比如,Turel and Serenko(2006) 修改了美国顾客满意度模型来研究加拿大的顾客满意度。在他们的模型中,感知质量,即感知服务质量,被定义为对服务经验的市场评估。通过该服务的个性化和可靠性来衡量。早期研究中有六个服务质量衡量方法,包括电话服务质量,定价结构,移动设备,增值服务,手续简便以及客户的支持度。通过对因素的探索性分析,他们派出了移动设备、手续简便以及客户支持度等因素,因为这些因素的因素负荷很低。因此,他们采用剩下的三个因素衡量服务质量。类似的还有,Lim也认为顾客对移动电子商务的感知质量有5个方面,包括定价规划,网络服务质量,数据服务,广告系统和顾客服务,这些都是Lim通过探索性分析确定的。 也有人认为服务质量与各种各样的移动电子商务的应用程序有关。Chae et al 在调查移动电子商务信息质量的时候,他延伸了先前一个信息质量的框架,将移动电子商务(比如移动设备和背景)的特点结合了起来。他们从四个方面来测量移动电子商务信息质量。

1)连接质量,其受稳定性和反应性的影响;2)内容质量,其受客观性,可信性和数量的影响;3)互动质量和情境质量,其受结构,导航,介绍,时间性以及准时性的影响。另外,他们认为顾客的预期目标缓和了四个信息质量的衡量标准和用户满意度之间的关系。在另一份研究中,Kar et al认为移动电子商务所在的环境具有不稳定性,并采取了电子商务的质量衡量方法。他们的测量方法包括可靠性,反应性,用户界面,信任以及定制化。还有一份关于移动电子服务质量的感知的研究,Yun et al检验了八项移动数据服务,包括短信服务,来电铃声,振铃声,背景图像服务,游戏,多媒体信息服务,基于语境的服务,电视点播,以及关键的质量属性(包括声音质量,游戏时间和图像质量)。 总而言之,研究学者都是从不同的角度来研究移动电子商务,所以对其衡量方法也各持己见。现在,在中国电信市场中,移动电信的竞争日益激烈。为了能在这高度竞争的市场中占有一席之地,服务提供者需要准确评估顾客对移动电子服务的感知质量。前面有提过,我们知道SERVQUAL和SERVPERF在衡量服务质量时都有不足之处,这两项都没有反映出移动电子商务市场的特点。在本论文中,我们提出了一个

跨境电商外文文献综述

跨境电商外文文献综述 (文档含英文原文和中文翻译) 译文: 本地化跨境电子商务的模型 摘要 通过对国际供应链的B2B电子商务交易量的快速增长和伊朗快速增加的跨境交易业务,跨境电商过程的有效管理对B2B电子商务系统十分重要。本文对局部模型的结构是基于B2B电子商务的基础设施三大层,消息层、业务流程层和内容层。由于伊朗的电子商务的要求,每一层的需要适当的标准和合适的方案的选择。当电子文件需要移动顺利向伊朗,建议文件的标准为文件内容支持纸质和电子文件阅读。验证提出的模型是通过案例研究方法呈现一到四阶段的情景。本文试图通过交换商业文件在贸易过程中这一局部模型,实现在全球电子贸易供应链更接近区域单一窗口建设的关键目标。 关键词:电子商务;跨境贸易;电子文档管理;国际供应链

1.简介 电子商务是关于在互联网或其他网络电子系统购买和销售产品或服务。术语B2B(企业对企业),描述了企业间的电子商务交易,如制造商和批发商,或批发商和零售商之间。本文的研究目标是上两个不同国家贸易商之间的通信。今天的世界贸易组织的主要目标之一是建立区域单一窗口,可以提高世界各地的贸易便利化。建立区域单一窗口需要跨境海关,可以有效地交换贸易文件。因此,首先,简化跨境贸易文件的关键在于朝着国家单一窗口移动。然后,区域单一窗口可以授权国家之间的通信。电子商务模型是基于三个主要逻辑层的研究。这三个层消息传输层,业务处理层和内容层。本文的局部模型是一种能够自动交换读取文件的过程。通过与东亚和中东国家的建立区域单一窗口可以在将来得到改善的更多的互操作性,从而建立伊朗国家单一窗口 在本文的第二部分讨论引进国际供应链中的跨境B2B模式所需的基本概念和标准。第三部分介绍在大的模型中引入的组件功能和范围。第四部分讨论了B2B交易层模型的定位,最后结束本文。 2.背景 在本节中,除了了解B2B电子商务在伊朗的情况,还有参考模型的背景等概念以及讨论B2B电子商务跨境模式的本土化。 2.1 B2B电子商务在伊朗 如今伊朗在贸易进程的变现是一个关键的贸易成功点。伊朗和许多其他国家接壤,它的进口和出口过程可以通过公路,铁路,海上和空中的方式来完成。因此,这个国家的中部和战略作用,使得它在亚洲和中东地区货物运输的主要贸易点。今天,在伊朗海关几乎所有的贸易过程通过纸质表格完成,由商务部提供的电子服务仅限于谁该国境内交易的商人。今天,伊朗海关几乎所有的贸易流程都是通过纸质表格来完成的,商务部给出的电子服务只限于该国的商人。介绍了模型试图简化在伊朗交易的跨境电子商务供应链交换电子文件的过程。这里提到的一些系统,由商务部在伊朗的电子服务被提及:进口订单管理系统。贸易统计制度。伊朗法典伊朗。这些电子系统的主要使用,以促进在伊朗贸易过程。这里提到的系统作为独立的贸易者可与建议本文模型在未来的作用。在亚洲的区域性单

差异化营销策略外文文献翻译

文献出处: Dalman, M. Deniz, and Junhong Min. "Marketing Strategy for Unusual Brand Differentiation: Trivial Attribute Effect." International Journal of Marketing Studies 6.5 (2014): 63-72. 原文 Marketing Strategy for Unusual Brand Differentiation: Trivial Attribute Effect Dalman, M. Deniz & Junhong Min Abstract This research investigates that brand differentiation creating superior values can be achieved not only by adding meaningful attributes but also meaningless attributes, which is called "trivial attribute effect." Two studies provided empirical evidences as following; first, trivial attribute effect creates a strong brand differentiation even after subjects realize that trivial attribute has no value. Second, trivial attribute effect is more pronounced in hedonic service category compared to the utilitarian category. Last, the amount of willingness to pay is higher when trivial attribute is presented and evaluated in joint evaluation mode than separate evaluation mode. Finally, we conclude with discussion and provide suggestions for further research. Keywords: brand differentiation, evaluation mode, service industry, trivial attribute Introduction Problem Definition Perhaps the most important factor for new product success is to create the meaningful brand differentiation that provides customers with superior values beyond what the competitors can offer in the same industry (Porter, 1985). Not surprisingly, more than 50 percent of annual sales in consumer product industries including automobiles, biotechnology, computer software, and pharmaceuticals are attributed to such meaningful brand differentiation by including new or noble attributes (Schilling &Hill, 1998). However, the brand differentiation that increases consumer preference is not only by introducing meaningful attributes but also meaningless attributes. For

跨境电商外文翻译参考文献

跨境电商外文翻译参考文献(文档含中英文对照即英文原文和中文翻译)

译文: 跨境电子商务在欧盟的发展动力和壁垒 摘要 互联网的兴起,往往是与“距离的消亡”或至少减少相关的地理距离在供应信息相关。我们研究距离 事宜仍在实物商品的网上交易是否。我们使用的数据从一个网络消费者调查小组对网上跨境货物贸易中的 一个语言支离破碎的欧盟市场。分析结果表明,相比线下交易在同一商品的距离相关的交易成本大大降低。然而,语言相关的交易成本的增加。此外,网上交易介绍新能源贸易成本如包裹递送和在线支付系统。在 平衡,没有迹象显示在线贸易不偏向于国内市场的产品比线下交易支持。我们提供给政策制定者推动欧盟数 字单一市场的跨境电子商务的选项。在高效灵活的跨境支付系统的使用增加1%可以增加多达7%的跨境电子 商务。我们还表明,在线交易给英语语言输出国家的比较优势。 关键词电子商务/引力方程/欧盟 1.介绍 本文实证研究的在线电子商务跨境贸易模式的影响。互联网的兴起,更一般地,数字通信技术,具有LED许多观察家宣布,距离“死”(Cairncross,1997)。在这方面,它不在乎信息所在的位臵因为它只是一个鼠标点击和信息成本不再是物理距 离有关。在传统的线下实物商品贸易,证据却指向距离成本增加(disdier和头,2008)。贸易相结合的基础上的信息和物理的货物运输。问题是是否将贸易从线 下到线上平台是一个足够大的凹痕在信息成本改变贸易总成本因此货物贸易模式。Blum 和Goldfarb(2006)表明,即使是纯粹的信息产品,距离仍然起着重要的 作用。他们认为这是文化上的差异,随着物理距离的增加。除了信息成本的影响, 可能会有副作用,对贸易模式的影响。网上贸易开辟了一个潜在的更大的地理汇水 面积,为供应商和消费者,在产品品种和价格竞争的增加。这两

外文文献(市场营销策略)

Marketing Strategy Market Segmentation and Target Strategy A market consists of people or organizations with wants,money to spend,and the willingness to spend it.However,within most markets the buyer' needs are not identical.Therefore,a single marketing program starts with identifying the differences that exist within a market,a process called market segmentation, and deciding which segments will be pursued ads target markets. Marketing segmentation enables a company to make more efficient use of its marketing resources.Also,it allows a small company to compete effectively by concentrating on one or two segments.The apparent drawback of market segmentation is that it will result in higher production and marketing costs than a one-product,mass-market strategy.However, if the market is correctly segmented,the better fit with customers' needs will actually result in greater efficiency. The three alternative strategies for selecting a target market are market aggregation,single segment,and multiple segment.Market-aggregation strategy involves using one marketing mix to reach a mass,undifferentiated market.With a single-segment strategy, a company still uses only one marketing mix,but it is directed at only one segment of the total market.A multiple-segment strategy entails selecting two or more segments and developing a separate marketing mix to reach segment. Positioning the Product Management's ability to bring attention to a product and to differentiate it in a favorable way from similar products goes a long way toward determining that product's revenues.Thus management needs to engage in positioning,which means developing the image that a product projects in relation to competitive products and to the firm's other products. Marketing executives can choose from a variety of positioning strategies.Sometimes they decide to use more than one for a particular product.Here are several major positioning strategies:

文献翻译----电子商务中英文对照

外文文献及译文 文献、资料题目:Electronic Commerce 外文文献: Electronic Commerce Electronic commerce, or Electronic trade, or electronic business as a newly rising mode of commerce will have far-reaching influence on social economy and play an important role in social development worldwide. It represents the trend of world trade in the 21st century and beyond. 1. What is Electronic Commerce? Electronic commerce refers to commercial data exchange in digital form through electronic transmission means and commercial activities conducted on-line. Usually, electronic commerce can be divided into two levels: One is low-level electronic commerce that is, electronic commercial intelligence, electronic trade, and electronic contracts. Another is high-level electronic commerce which includes all commercial activities done via Internet, ranging from searching for clients, commercial negotia-tion, making orders, on-line payment, releasing electronic invoice, to electronic dec-laration to Customs, electronic tax-payment, all conducted on Internet. Electronic commerce means electrification of all trade transactions. It is featured by these characters: ①fairness and freedom, ②high efficiency, ③globalization, ④virtualization, ⑤interactivity, ⑥autonomy, ⑦personalized service. With electronic commerce, clients and

市场营销策略外文文献及翻译

市场营销策略外文文献及翻译 Marketing Strategy Market Segmentation and Target Strategy A market consists of people or organizations with wants,money to spend,and the willingness to spend it.However,within most markets the buyer' needs are not identical.Therefore,a single marketing program starts with identifying the differences that exist within a market,a process called market segmentation, and deciding which segments will be pursued ads target markets. Marketing segmentation enables a company to make more efficient use of its marketing resources.Also,it allows a small company to compete effectively by concentrating on one or two segments.The apparent drawback of market segmentation is that it will result in higher production and marketing costs than a one-product,mass-market strategy.However, if the market is correctly segmented,the better fit with customers' needs will actually result in greater efficiency. The three alternative strategies for selecting a target market are market aggregation,single segment,and multiple segment.Market-aggregation strategy involves using one marketing mix to reach a mass,undifferentiated market.With a single-segment strategy, a company still uses only one marketing mix,but it is directed at only one segment of the total market.A multiple-segment strategy entails

电子商务 外文翻译

B2B e-marketplace: an e-marketing framework for B2B commerce Purpose–The purpose of this paper is to provide a clear understanding of the performance of business-to-business (B2B) e-marketplace in conducting e-marketing in the global business environment. The proposed framework is intended to be used as a guide for B2B firms especially small and medium sized enterprises (SMEs) who wish to adopt a proactive approach in the use of information and communication technology for business efficiency and competitive advantage, and those who wish to explore the internet technologies for marketing activities. Design/methodology/approach– Literature from the B2B e-marketplaces and operations of e-marketing fields were analysed, and the findings were synthesised to develop a preliminary conceptual model of e-marketing. The conceptual model was tested empirically through an online survey from various industries in China, Malaysia, and Singapore. Findings– With significant online and offline publications from both academia and industry, there is a growing awareness of the contribution of the e-marketing in the global environment. This new marketing paradigm is reported to reshape the business relationships between both consumer marketers and consumers, improving business processes and enhancing the business exposure in the new markets. Research limitations /implications– The major limitation of this paper is associated with the sample selection. Although the literature findings were international, the empirical study was restricted to China, Malaysia, and Singapore. Therefore, the generalizability of the results may not be applicable for other countries. Furthermore, the majority of the respondents participated were SMEs. Hence, the applicability of findings to large-scale organisations may be limited. Practical implications–The framework allows B2B firms to capitalise and understand the e-marketing opportunities provided by B2B e-marketplace. The framework also offers guidance to marketing managers a most appropriate approach to adopt B2B e-marketplace to perform their e-marketing activities. Originality/value– Based on the need for a framework for e-marketing, this study is significance to: SMEs, marketers, information technology practitioners, and all other stakeholders that adopted the internet and other electronic means for marketing purposes. Background The development of the internet and the world wide web (www) in the 1990s as a tool for the global sharing of information has opened up new opportunities in marketing practices. “The rapid growth of internet users has made the internet an increasingly important and attractive platform for business transactions” According to the Internet World Stats (2007), by March 2008, the internet user population reached 1.40 billions world wide, an increase of 290 percent in the period from 2000 to 2008 (Figure 1). Many academics and practitioners have emphasized that the internet is a major platform for e-marketing to deal with marketing mixes, which include global accessibility (Laudon, 2002), convenience in updating (Sandeep and Singh, 2005), real-time information services (Harridge-March, 2004), interactive communications features (Chaffey, 2004), and unique customisation and personalised capabilities (Teo and Tan, 2002). Additionally, e-marketing also refers to the use of electronic methods or media to build upon and maintain customer relationship through electronic platforms (e.g. business-to-business (B2B) e-marketplaces) that facilitates the exchange of ideas, products, and services to satisfy both buyers and sellers. Strauss and Frost (2001) support the above statement and suggested that, sales, public relations, direct marketing, and advertising are marketing communication that comprises the crucial components of e-marketing strategy. B2B e-marketplace, as one of the major trading platforms brought by the internet technology has made a significant contribution to the e-marketers. The larger organisations are taking advantages from the vast array of suppliers/buyers via the B2B e-marketplace (Stockdale and Standing, 2004). However, small and medium sized enterprises (SMEs) are also eager to compete in the electronic environment remain concerns as how their

相关文档
相关文档 最新文档