bec 商务报告例题4

例题4

You work for Norlec, an electrical goods manufacturer, and your company director wants to find out which methods of advertising are the most effective. Recently the marketing department has asked customers how they first learnt about Norlec.

Look at the information below, on which you have already made some handwritten notes.

Then, using all your handwritten notes, write your report.

Write 120-140 words.

h o w cu sto m er learn t ab o u t No

rlec

io ,

40%

m agazin es

, 24%

b illb o ard s,

17%

w eb 10%d irect

Direct mail: not many people read it!

Website: figure likely to increase – say why

Magazines: effective – try more magazines.

Annual advertising costs

Radio: good value – explain why

Billboards: price increase soon –recommend stopping

Sample 1

Introduction

The aim of this report is to find out which methods of advertising are the most effective for us.

Findings

The result of research clearly shows that 40% of customers met first Norlec on radio. We spent a lot of money, but we got a valuable effect. In spite of the fact that costs of magazines are definitely much cheaper than billboards, magazines are more effective than billboards. Nowadays internet users are increasing dramatically, and it is the one of the increasing advertising market. Therefore, figures of website likely to increase, while they are surfing Internet, they learns about Norlec. Many people do not read direct mail any more.

Therefore, cost of direct mail is similar with magazines but the effect of this is the lowest.

Conclusion

It is concluded that radio, magazines, and website are the most effective methods.

Recommendations

It is recommended that billboards advertising will be

stopped because of increasing costs and value. We also recommend that we need to try more magazines.

Band 2

The content points are addressed, using a satisfactory range of language. However, the message is obscured by poor organization and coherence.

Sample 2

Report on efficiency of different advertising methods Introduction

This report aims to evaluate different advertising methods Norlec is currently using.

Findings

The key findings are summerised bellow.

Direct mails to customers did not achieve the expected results because not many people read them.

The number of prospectivs who learnt about Norlec from its website is likely to increase due to the new link to some wholesaler’s sites.

Printed advertisings are very effective particularly those in specilised magazines.

For this reason the number of magazines should be increased.

The other methods are similar to last year’s results. Conclusion

It was concluded that radio and magazine advertisements are still the leaders.

Recommendations

Inspire of the high annual costs for radio advertising this

method is suggested to be continued because most customers were reached by it.

Due to expected increase of prices for billboard advertising it is recommended to give this up.

Band 4

All the content points are adequately covered and satisfactorily organized. As well as achieving an appropriate register, the candidate demonstrates a good range of vocabulary, e.g. ‘key findings’. There are, however, a number of spelling error.