考研英语历年真题word文档

中国人民大学1999年研究生入学考试试题

考试科目：管理学原理

（略去管理经济学部分）

一，简答题：

1．说明不同类型决策问题的特点

2．阐述组织设计中部门化的集中主要方式。

3．简述需求层次理论

二，论述题：

论述泰罗科学管理原理对提高我国企业管理水平的现实意义

中国人民大学2000年硕士研究生入学考试试题：

科目：管理经济学与管理学

一、名词解释：(每题5分，共20分)

1．机会成本 2．需求弹性 3．风险价值链 4．劳伦茨曲线

二、简答题：(每题10分，共40分)

1．边际收益递减规律和规模收益递增原理是否矛盾，为什么？2．简述管理过程中非正式组织的作用。

3。说明权变领导理论的基本观点和现实意义。

4．简述企业管理者的角色理论。

三、论述题：(每题20分，共40分)

1．试述有效的组织沟通。

2．试述市场的价格机制在引导资源合理配置中失灵的主要原因？

中国人民大学2001年研究生入学考试试题

考试科目：管理经济学与管理学原理

（略去管理经济学部分）

一，简答题：

1、比较个体决策与群体决策的优缺点。

2、简述水平性组织与扁平化组织这两种结构形态的区别和联系。

说明采用并行工程法进行新产品开发工作组织的原理和意义（任选其一）

3，推行目标管理法的企业，其控制的的主要方式和特点是什么？

二，论述题：

推进企业变革的领导者，与传统的领导者相比较，他们在管理工作全过程中的行为有什么重要区别？

中国人民大学2002年研究生入学考试试题

考试科目：管理经济学与管理学原理

一、名词解释（每题5分，共20分）：

1．交叉弹性2．消费效用3．隐性成本4．技术进步

二、简述题（每题10分，共40分）：

1．简述垄断竞争市场的特点及竞争手段的基本内容。

2．简述制约组织结构设计和选择的因素。

3．简述有效信息沟通。

4．说明管理的社会责任。

三、论述题（每题20分，共40分）：

1．论述生产三阶段划分的标准及其对管理决策的启示。

2．管理过程中如何结合使用诱导、规范和内化方式？

中国人民大学1999年研究生入学考试试题

考试科目：企业管理（含企业战略管理、市场营销、企业生产管理、财务管理）一、简述题（4*12）

1．企业可以通过哪些战略来实现产品差异化？

2．ISO9000标准在市场竞争中的作用是什么（企管不再考）

3．筹资的风险主要表现在哪些方面？

4．关系市场营销和交易市场营销有何区别？

二、论述题（24+28）

1．论多种经营战略的适用条件。

2．建立和完善社会保障体系在当前国企改革中的重要意义。

中国人民大学2000年企业管理试题

科目名称：企业管理（含企业战略管理、市场营销、企业生产管理、财务管理）一、简答题：(每题10分，共50分)

1．简述波特的行业竞争结构分析模型。

2．简述企业的核心能力。

3．简述产品生命周期理论在企业市场营销管理中的应用价值。

4．简述MRP系统的特点。

5．简述财务杠杆原理。

二、论述题：(共50分)

1．论述中小企业的特征及其适合经营的领域。(本题22分)

2、论述风险投资与企业创新的关系、以及在我国的应用条件。

中国人民大学2001年研究生入学考试试题

科目名称：企业管理（含企业战略管理、市场营销、财务管理）

一、简述题（10*6）

1．纵向一体化与虚拟一体化有何异同之处？

2．简述将企业现实和潜在的竞争对手转变为合作伙伴的前提条件和措施。3．简述制定沟通组合策略的程序。

4．现代市场经济中，企业的财务主管（CFO）会在哪些方面与金融市场打交道？5．CAPM模型的主要内容。

6．企业资本预算的主要内容。

二、论述题（20*2）

1．试述完善公司法人治理结构与加强企业战略管理的关系

2．电子商务的发展对企业传统分销渠道已经和将会产生什么影响试举例说明

中国人民大学2002年研究生入学考试试题

科目名称：企业管理（含企业战略管理、市场营销、财务管理）

一、简述题（10*6）

1．简析企业文化的不同类型及其与业务经营战略的匹配关系。

2．说明战略经营单位（SBUs）组织中战略决策权的分配。

3．市场营销渠道和分销渠道有何联系与区别？

4．简述市场领先者扩大市场需求总量的主要途径。

5．降低经营运资金占用额有何意义为什么？

6．简述影响企业资本成本的因素。

二、论述题（20*2）

1．从企业战略角度论述大型企业的合并与剥离。

2．试论企业树立绿色营销观念的实践意义。

中国人民大学2003年硕士研究生入学考试试题

科目名称：企业管理（含企业战略管理、市场营销、财务管理）

一，名词解释（5*3分）

1，需求交叉弹性2，增长战略 3，市场细分

4，边际成本5，现金流量

二，简答（6*10分）

1，企业采取整合战略的动因

2，描述消费者决策购买过程

3，按照关联程度描述企业的多种经营战略

4，为什么企业投资决策要按照“NPV大于零”的原则

5，产品整体概念及对市场营销的意义

6，企业在垄断竞争市场上的行为

三，论述（3*20分）

1，风险和报酬率的关系，及在财务管理的作用

2，比较波特的竞争战略和资源学派的竞争理论。

3，讨论顾客让渡价值和顾客满意。

四．计算（15）

某公司平均销售额是5000万元，平均存货为1500万元，年均应收账款是1000万元，所有的采购支出均在30天后付款。目前公司打算将付款期延长为40天，平均存货减少至1300万元，平均应收账款减少至800万元，按一年360天计，公司可以将现金周转期缩短多少天（计算存货周转天数时，可将销售成本视同销售额，小数点后2位）

中国人民大学2003年硕士研究生入学复试试题

科目名称：管理理论与实务

共5题，每题20分。

1.管理丛林中的主要学派及最新管理理论研究领域是什么？

2.论企业战略、组织结构、企业文化之间的关系。

3.论领导者与管理者的异同。

4.试分析企业的多元化战略和专业化战略。

5.关于经济建设和经济体制改革，党和国家领导人提出了坚持“引进来”和“走出去”相结

合，全面提高对外开放水平的发展战略，试对此进行评价。

中国人民大学2004年硕士研究生入学考试试题

科目名称：企业管理（含管理学、市场营销、财务管理、信息管理）一．名词解释

１战略联盟２敏捷制造３货币时间价值

４促销组合５流动比率

二．简述题

１简述管理过程中的自律与他律的关系

２简述双因素理论的主要内容

３简述信息与企业管理的关系

４简述产业市场需求的特点

５什么是数据库数据库在信息系统中起什么作用？

６简述需求差别定价的形式及必须具备的条件

三．论述题

１论企业战略与组织结构的关系

２试论市场营销环境变化对企业营销活动的影响

３论述企业财务管理的目标

四．计算题

新世纪公司最近的资产负债如下：

长期负债（面额１００元的公司债券）1,500,000元

优先股(面值10元) 550,000元普通股(面值2元) 1,650,000元合计 3,700,000元

公司的债券还有5年到期,票面息率为%,按年付息.投资银行认为公司若发新债,到期收益率应该是8%.优先股的红利率是%(年度).目前优先股股票价格为元,普通股票价格为元.管理层估计下一年度的每股红利为元.这几年公司的红利增长速度为9%,假定在预计的将来会一直保持这个速度.请按照市值比重计算加权平均资本成本.

中国人民大学2004年硕士研究生入学复试试题

科目名称：管理理论与实务5*20=100

1 简述明次博格的管理者角色理论

2 企业文化及其构成要素是什么

3 企业采取多元化战略的理由是什么

4 试论管理的两难：集权与分权

5 案例分析 7个人分粥，采用非暴力的手段，如何才能更加公平

粥不够，每个人都有点自私。

列举所有的方法和优缺点，并选出你认为最有效的，说明理由

2019考研英语二真题及答案Word版

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