step_by_step3000第三册unit7答案及原文

Unit 7 Communications (I)

Part I Warming up

A.

Tapescript:

1. And British papers report the latest trend when you meet someone in a bar is to get their number, go home, and google them. Yes that gorgeous girl or guy you met the other night is probably patrolling a search engine right now to check you out. So don't even think of trying to tell them you're a famous footballer or brain surgeon or television presenter.

2. The jamming, earlier this month, of several popular Internet sites with

a flood of crippling messages sent a wakeup call to those involved with electronic or e-commerce. One recent suggestion is to form an industry-wide group to share information about security issues. High-tech executives want to make a coordinated effort to ensure that the Internet becomes a safe place to conduct business.

3. Now home to some 800 million pages--a figure that's doubling each year- searching the Internet can be like looking for a needle in a haystack. But Oslo-based Fast Search& Transfer (FAST) has developed a search engine (www. alltheweb, com) capable of scanning more than 200 million pages. FAST is working on a mega-search engine that searches "all the web, all the time."

4. This week, the Intel corporation held its semi-annual Developer Forum in Palm Springs, California. The gathering draws more than 2,000 hardware and software developers from around the world. Intel executives opened the event with a demonstration of a high-speed chip, code-named "Williamette." The chip, designed to power personal computers, has a speed of one point five gigahertz, making it almost twice as fast as Intel's popular Pentium III chip which runs at 800 megahertz.

5. An online VCR seems like a bright idea but it's been quickly rendered non-functional by the copyright lawyers. Not for the first time, the Hollywood studios objected to re-transmitting network television shows, in this case for users to watch via the web. Programs were being made available for visitors to save remotely or record for subsequent viewing via Windows Media Player.

B.

National Geographic:

n Helping choose the magazine's cover

n Interviewing the photographers

n Showing more pictures

n Providing zip U. S. A.

Hunger Site:

n Helping alleviate world hunger

n Donating contributions to the United Nations World Food Program each time an individual logs on to the site

n Total value of distributed food: approximately $400,000

Ask Jeeves Site:

n Asking questions in simple English

n Getting direct answers

n Starting year: 1997

n Questions dealt with so far: more than 150 million

Tapescript:

1. National Geographic,the magazine, has redesigned its website with some new features. Among them, an opportunity for readers to help choose the magazine's cover, interviews with National Geographic photographers, and lots and lots of pictures. More pictures in fact than there was room for in the print version. There's also Zip U. S. A., the feature you can find both online and in print. It's a focused look at one zip code in the U. S.

2. Now, there's a website created to help alleviate world hunger called the Hunger Site. Contributions, generated when computer users visit the site on the Worldwide Web, are donated to the United Nations World Food Program. "The beauty of the site is that when the web surfer clicks on, they don't pay a penny." This is Abby Spring, a World Food Program official. She says that funds to purchase the food come from corporate donors who make a financial contribution each time an individual logs on to Hungersite -- that's one word -- dot com. Abby spring says that so far, thanks to Hungersite dot com, the World Food Program has been able to distribute food valued at approximately $400,000.

3. The Ask Jeeves Site on the Internet is one of the most useful Internet sites for asking questions in simple English and getting direct answers. Ask most search engines a question these days and they will return a result which gives thousands of pages for you to search. The Ask Jeeves Site gives you half a dozen where you can find the exact answer. The Ask Jeeves Site owners say they have dealt with more than 150 million questions since Ask Jeeves was set up in 1997. Just this month, people were asking Jeeves the following questions: What are the latest scores for baseball? What is the address of the website for Coca-Cola? Where can I find a list of airfare travel bargains? Tell me the names of the top 20 universities and colleges in the U.S.

Part II New Ways to communicate

A1

1.When a friend is online

2.1.6milion

3.3,000

4.you can only contact someone (on the same network as you. )using the

same program

https://www.wendangku.net/doc/fd10246165.html,ugh out loud.

A2

Online / popular / take off / signing up / by / make up

Obvious / one very important disadvantage / bright / voice converstation / swap / funny

When you meet someone for the first time，do you ask their ASL? Do you LOL if they come out with something funny, and say CU L8er when you finish the conversation? If you know what I’m talking about, then you are probably already a user of instant messaging, or IM.

The idea behind IM is simple. A program on your computer tells you when a friend is online. You can then send a message to your friend, who can type a reply instantly. To do this, you need an IM program. Worldwide, AIM, the instant messaging service provided by AOL, is by far the most popular. It has 195 million users who send about 1.6 billion messages every day. ICQ, which is owned by AOL, has about 140 million messengers, and MSN and Windows IM make up about 75 million users.

The advantage over e-mail is that with instant messaging you know you’re likely to get a reply. IM is already hugely popular in the USA, where people spend five times more time online than in Europe. However, IM is starting to take off in the UK, with over 3,000 people signing up to MSN Messenger alone every day.

While the plus points of IM are obvious, there is one very important disadvantage: you can only contact someone on the same network as you. If your friend is using AIM, and you are using MSN, you cannot talk to each other. This makes IM less useful than it should be. Imagine if you couldn’t send an e-mail form hotmail to yahoo. However, things look like they’ll change soon.

In general, the future looks bright for IM. Lots of programs also allow you to have voice conversations, video conferencing ---- this means you can see the other person using a webcam ---- and also let you swap pictures, music and other files.

So, perhaps we’ll all soon be asking someone’s age, sex and location (ASL), and laughing out loud (LOL) when they say something funny. See you later (CU L8er).

B:\

How do you meet new people, make new friends, or find out about the latest bands? Here in the UK young people have traditionally done their socializing in bars, pubs and clubs.

However there is a new generation growing up that finds it easier to manage their social lives on the net, using free websites like MySpace, Bebo or MSN Spaces.

Welcome to the social networking website ---- a place where you can present yourself to the digital community and meet other like-minded people.

The most successful social networking website in the UK is

https://www.wendangku.net/doc/fd10246165.html,. as of July 2006, MySpace is the world’s fourth most popular English-language website, attracting almost 3 million visitors per month. Myspace claims to have 95 million members with 500,000 new members joining the community each week.

So how has it become to successful? Perhaps its secret is in its simplicity.Each new member can build their own page simply --- uploading photos, videos and MP3 files. Then they describe themselves, listing their likes, dislikes, favorite bands, relationship status, etc. it’s an easy way to hook up with people who share your interest.

Briana Dougherty, a 25-year-old MySpace devotee, told us, “It’s a casual way to stay in contact without appearing weird. ”it seems that many people do not feel comfortable giving out their phone number or personal e-mail address to new acquaintances but are perfectly happy to trade MySpace profiles

While socializing is the key to MySpace’s success, love of music is at the heart of the community. Indeed, most aspiring musicians in the UK upload their songs to the site, and with good reason: unsigned artists, Arctic Monkeys and Lilly Allen created such a buzz on the site that they were offered recording contracts and scored number one hits.

Social network sites could be a great place to practice your English. Why not give it a try? You can tell us about your experience by filing in the new comments form at the top of the screen.

Statements:

1.Most young people in the UK make new friends at work.

2.Yahoo and Google are social networking sites.

3.MySpace is one of the top five English-language website.

4.New brands put their music on the web for people to listen to.

https://www.wendangku.net/doc/fd10246165.html,ers of social networks usually pay for the service.

Part III Digital McLuhan

Summary:

Marshall McLuhan, a communications expert from Canada, never touched a personal computer.But his research on the media and their effect on people and society remains relevant today. He was the first thinker to really look at television as something that had a serious impact upon our society. Although he was writing about television, an enormous amount of what he said has even more applicability to the Internet age. He said that television was turning the world into a global village. And the notion of village becomes much more meaningful and real in our digital age. He saw a time when everyone would be a publisher with the help of the Xerox machine, and now the web is even expanding and amplifying that.

Tapescript.

I Interviewer L -- Paul Levinson

Marshall McLuhan, a communications expert from Canada, never

touched a personal computer. He died in 1979. But his research on the media and their effect on people and society remains relevant today. Paul Levinson, an American high-tech expert knew Professor McLuhan, and discusses his impact in a volume entitled Digital McLuhan: A Guide to the Information Millennium.

I. Mr. Levinson, why is Marshall McLuhan such an important figure? L. Well, he did his writing in the 1950s,1960s and 1970s. And those decades, of course, were the first years of television. And he was the first thinker to really look at television as something that had a serious impact upon our society. Interestingly, although he was writing about television, an enormous amount of what he said has even more applicability to the Internet age. For example, he said that television was turning the world into a global village. What he meant by that is when everyone watches the same thing on the television screen, that group that's watching that television program is a community of sorts. It's like the people in a village all hearing and seeing the same thing. In contrast, now in the 1990s, as we move into the new millennium, when people communicate on the web, and through the Internet, they are not only doing and hearing and seeing the same thing, they are also participating, communicating among each other. And so, the notion of village becomes much more meaningful and real in our digital age.

I. TV was a... or is a one-way medium, whereas the Internet is a ... is two-way.

L.. That's right. There is a crucial difference right there. Most media in the 20th century, in fact all the major media of the 20th century radio, motion pictures, television --were and are like newspapers and books, one-way media. The telephone, which of course was invented in 1876, is a two-way medium. But, it's a two-way personal medium. There is nothing public, or there shouldn't be much public about a telephone conversation. What makes the Internet so different is that it is public but it is also interactive and two-way.

I. Marshall McLuhan saw a time when everyone would be a publisher. He was referring to the Xerox machine, the copying machine. Today, we have the Internet which makes everybody an editor, and ... or makes everybody a publisher but not an editor. Isn't this a problem when everybody is a publisher but there is no editor around?

L. The traditional value of the editor is to, in some way, stipulate and vouch for the quality of the publication of the production. So yes, there is a concern that when anyone can put anything on a web page, you know, there is no safeguard for the quality. But, on the other hand, and there is always another hand, I think the reason why McLuhan celebrated first the Xerox, allowing every author to be a publisher, and why I'm now so pleased that the web is even expanding and amplifying that, is ... there is also the danger of editors keeping out of the mix things that are good. What the web does is it removes the middle man and allows the creator to communicate directly with his or her audience and on balance I think

that's a good thing. There will be more drivel available. But, there'll also be more gems that would otherwise be hidden from public view.

Part IV Technical Jargon

A

1.40%

2.67%

3.30%

4.75%

5.68%

6.The technology industry

B

1.what do millions of British people do every week?

2.What is Nielsen / NetRatings?

3.What is the growing trend for new technological jargon?

C

Age, sex and location

Laugh out loud

See you later

A pocker-sized device used to play music files

Really Simple Syndication

Wireless fidelity

Personal digital assistant

Video-on-demand

Personal video recorder

To read, write, or edit a shared online journal

To deliver a Web-based audio broadcast via an RSS feed over the Internet to subscribers

To seek on line.

Every week millions of Britons use computers to access the Internet but how many of them actually know their ipods form their IMs? Not many it seems. A recent survey from Nielsen / NetRatings --- a global Internet, media and market research company --- shows that while the British are crazy about buying and owning new technology they’re not so keen to keep up with the ever-changing jargon of 21st century technology. According to Nielsen / NetRatings, people love having cutting-edge technology but often don’t understand the terms that describe what their devices actually do.

For example, 40% of online Britons receive news feeds but 67% don’t know that the official term for this service is Really Simple Syndication. Terms like WiFi and PDA are still meaningless to more than 30% of the British public who regularly work or surf online.

Acronyms in particular bamboozle users. 75% of online Britons don’t know that VOD stands for video-on-demand, while 68% are unaware that

personal video recorders are more commonly referred to as PVRs. Millions of people keep in touch via instant messaging but 57% of online Brits said they didn’t know that the acronym for it was IM.

Alex Burmaster, an Internet analyst with Nielsen / NetRatings commented “the technology industry is perhaps the most guilty of all industries when it comes to love of acronyms. There is a certain level of knowledge snobbery. If you talk in acronyms you sound like you really know what you are talking about and i f others don’t understand than they are seen in some way as inferior.”

This study shows that many people don’t completely understand much of the new technological jargon but things are slowly changing. Words such as “blogging”and “podcasting”are now used and understood by enough people for these terms to have made it into the most recently published dictionaries in Britain .