Marketing budget plan1

Marketing Budget Plan

Category Estimated

Quantity

Estimated

Cost per Unit

Estimated

Subtotal

Notes

Audio/Visual Services

Basic PA system and podium1$0.00$0.00Provided by venue (usually) Screen1$0.00$0.00Provided by venue (usually) XGA data/video projector rental1$45.00$45.00

Wireless mouse1$12.00$12.00

Power strips1$0.00$0.00Provided by venue (usually) Extension cords1$0.00$0.00Provided by venue (usually)

Event Costs Total$6,515.42 Event Price per Person$130.31

Promotions

Product giveaways50$8.00$400.00 Product discounts300$3.00$900.00 Special offers200$2.50$500.00 Promotions Costs Total$1,800.00 Advertising

Brochures (development and production)5,000$0.15$750.00 Mailings15,000$0.04$600.00 Postcards15,000$0.03$450.00 Television2$600.00$1,200.00 Radio4$300.00$1,200.00 Newspapers6$220.00$1,320.00 Billboards2$556.00$1,112.00 Bus sides3$125.00$375.00 Advertising Costs Total$7,007.00 Public Relations

Charity events3$200.00$600.00 Advertising4$200.00$800.00 Employee promotions6$200.00$1,200.00 Sponsorships3$200.00$600.00

Public Relations Costs Total$3,200.00