文档库 最新最全的文档下载
当前位置:文档库 › 世界贸易和国际贸易【外文翻译】

世界贸易和国际贸易【外文翻译】

世界贸易和国际贸易【外文翻译】
世界贸易和国际贸易【外文翻译】

外文翻译

原文

World Trade and International Trade

Material Source:https://www.wendangku.net/doc/0212638053.html, Author: Ted Alax

In today’s complex economic world, neither individuals nor nations are self-sufficient. Nations have utilized different economic resources; people have developed different skills. This is the foundation of world trade and economic activity. As a result of this trade and activity, international finance and banking have evolved.

For example, the United States is a major consumer of coffee, yet it does not have the climate to grow any or its own. Consequently, the United States must import coffee from countries (such as Brazil, Colombia and Guatemala) that grow coffee efficiently. On the other hand, the United States has large industrial plants capable of producing a variety of goods, such as chemicals and airplanes, which can be sold to nations that need them. If nations traded item for item, such as one automobile for 10,000 bags of coffee, foreign trade would be extremely cumbersome and restrictive. So instead of batter, which is trade of goods without an exchange of money, the United State receives money in payment for what it sells. It pays for Brazilian coffee with dollars, which Brazil can then use to buy wool from Australia, which in turn can buy textiles Great Britain, which can then buy tobacco from the United State.

Foreign trade, the exchange of goods between nations, takes place for many reasons. The first, as mentioned above is that no nation has all of the commodities that it needs. Raw materials are scattered around the world. Large deposits of copper are mined in Peru and Zaire, diamonds are mined in South Africa and petroleum is recovered in the Middle East. Countries that do not have these resources within their own boundaries must buy from countries that export them.

Foreign trade also occurs because a country often does not have enough of a particular item to meet its needs. Although the United States is a major producer of sugar, it consumes more than it can produce internally and thus must import sugar.

Third, one nation can sell some items at a lower cost than other countries. Japan has been able to export large quantities of radios and television sets because it can produce them more efficiently than other countries. It is cheaper for the United States to buy these from Japan than to produce them domestically. According to economic theory, Japan should produce and export those items from which it derives a comparative advantage. It should also buy and import what it needs from those countries that have a comparative advantage in the desired items.

Finally, foreign trade takes place because of innovation or style. Even though the United States produces more automobiles than any other country, it still imports large numbers of autos from Germany, Japan and Sweden, primarily because there is a market for them in the United States.

For most nations, exports and imports are the most important international activity. When nations export more than they import, they are said to have a favorable balance of trade. When they import more than they export, an unfavorable balance of trade exists. Nations try to maintain a favorable balance of trade, which assures them of the means to buy necessary imports.International trade is the exchange of goods and services produced in one country for goods and services produced in another country. There are several reasons for it.

The distribution lf natural resources around the world is somewhat haphazard: some nations possess natural deposits in excess of their own requirements while other nations have none. For example, Britain has large reserves of coal but lacks many minerals such as nickel, copper, aluminum etc, whereas the Arab states have vast oil deposits but little else. In the cultivation of natural products climates whereas others, such as citrus fruits, require a Mediterranean climate. Moreover, some nations are unable to produce sufficient of a particular product to satisfy a large home demand, for example, Britain and wheat. These are the reasons why international trade first began.

With the development of manufacturing and technology, there arose another incentive for nations to exchange their products. It was found that it made economic sense for a nation to specialize in certain activities and produce those goods for which it had the most advantages, and to exchange those goods for the products of other nations which and advantages in different fields. This trade is based on the principle of comparative advantage.

The theory of comparative advantage, also called the comparative cost theory, was developed by David Ricardo, and other economists in the nineteenth century. It

points out that trade between countries can be profitable for all, even if one of the countries can produce every commodity more cheaply. As long as there are minor, relative differences in the efficiency of producing a commodity even the poof country can have a comparative advantage in producing it. The paradox is best illustrated by this traditional example: the best lawyer in town is also the best typist in town. Since this lawyer cannot afford to give up precious time from legal and typing matters. But the typist’s comparative disadvantage is least in typing. Therefore, the typist has a relative comparative advantage in typing.

This principle is the basis of specialization into trades and occupations. At the same time, complete specialization may never occur even when it is economically advantageous. For strategic or domestic reasons, a country may continue to produce goods for which it does not have an advantage. The benefits lf specialization may also be affecting by transport costs: goods and raw materials have to be transported around the world and the cost of the transport narrows the limits between which it will prove profitable to trade. Another impediment to the free flow of goods between nations is the possible introduction of artificial barriers to trade, such as tariffs or quotas.

In addition to visible trade, which involves the import and export lf goods and merchandise, there is also invisible trade, which involves the exchange of services between nations.

Nations such as Greece and Norway have large marine fleets and provide transportation service. This is a kind of invisible trade. When an exporter arranges shipment, he rents space in the cargo compartment or a ship.

The prudent exporter purchases insurance for his cargo’s voyage. While at sea, a cargo is vulnerable to many dangers. Thus, insurance is another service in which some nations specialize. Great Britain, beca use of the development of Lloyd’s of London, is a leading exporter of this service, earning fees for insuring other nations’ foreign trade.

Some nations possess little in the way of exporter commodities or manufactured goods, but they have a mild and sunny climate. During the winter, the Bahamas attract large numbers of countries, who spend money for hotel accommodations, meals, taxis, and so on. Tourism, therefore, is another form of invisible trade.

Invisible trade can be as important to some nations as the export of raw materials or commodities is to other. In both cases, the nations as the export of raw

materials or commodities is to other. In both cases, the nations earn money to buy necessities.

International trade today little resembles European commerce as it existed between the 16th century and the 19th century. Trade in earlier times was conducted largely between a mother country and its colonies. It was conducted according to strict mercantilist principles. The colonies were supposed to supply the mother country with raw materials, and they were expected to buy all finished goods from the mother country. Other forms of trade were forbidden to the colonies, but many of them evaded these restrictions.

A result of the Industrial Revolution, which began in England in the 18th century, was the transformation of trade from a colonial exchange into a many sided international institution. Cottage industries gave way to mass production in factories. Railroads and steamships lowered the cost of transportation at the same time that new markets were being sought for the expanding output of goods.

The Industrial Revolution also brought an end to mercantilist policies. The laissez-faire attitudes that emerged in their stead permitted businessmen to manufacture what they pleased and to trade freely with other nations. Trade was also stimulated by the growth of banking facilities, insurance companies, and improved commercial shipping and communications.

The repeal of the Corn Laws by Great Britain in 1846 ended Britai n’s longstanding policy of protectionism. During the 19th century, many European nations made commercial agreements with each other easing their tariff rates. Lower tariffs and the growth of population and industry caused trade to soar in the 19th century.

In the 20th century two world wars and a major depression caused severe disturbances in international trade. Nations, sensing a threat to their domestic economies, sought to protect themselves from further disturbances by erecting various barriers to trade.

The situation became even worse after Great Britain abandoned the gold standard. The nations that were closely related to Britain, including most of the members of the Commonwealth of gold standard. As the means of making international payments broke down and trade restrictions increased, some countries had to resort to barter to obtain foreign goods.

International trade was in such severe straits during the depression that a World Economic Conference was held in 1933. This conference, however, was unable to

halt a rash of currency devaluations, tariff increases, and quota arrangements.

In 1934, U.S. Secretary of State Cordell Hull persuaded Congress to pass the Reciprocal Trade Agreements Act. This law authorized the President to negotiate tariff cuts with other nations. The Reciprocal Trade Act provided for protection of U.S. industries in the event foreign imports increased to such a degree that U.S. businesses were injured. This protection included peril point and escape clauses under which tariff cuts could by refused of rescinded if a U.S. industry suffered economic hardship. Despite the protectionist clauses in the act, U.S. tariffs were substantially reduced.

Shortly before the end of World War Ⅱ, members of the United Nations met at Bratton Woods, N.H. to discuss ways of reducing the financial barriers to international trade. The International Monetary Fund was established as a result of the conference. The fund was designed to encourage the growth of international trade by stabilizing currencies and their rate of foreign exchange.

In the early postwar period, more than 20 nations met in Geneva, Switzerland, to negotiate tariff reductions. When any two nations reached an agreement to reduce tariffs on a product, the benefits were extended to all participating nations. This was an application of the so-called most favored nation clause.

The Geneva tariff agreements were written into the General Agreement on Tariffs and Trade (GATT). GATT also established standards for the conduct of international trade. For example, the agreement prohibits nations from placing quotas of limits on imports, except under very special circumstances.

After World War Ⅱa number of free trade areas were formed to solve trade problems on a regional basis. Tariffs on goods moving within these areas were to be abolished. Some of the groups also erected a single tariff on the goods of outsiders coming into their common area. Such groups are called customs unions. The goal of all trade blocs was to merge small political units into large geographic entities in which goods could be freely manufactured and sold. A large market area greatly stimulates economic growth and prosperity. These trade blocs are: Benelux, The European Coal and Steel Community (ECSC), the European Economic Community (EEC or Common Market), the European Free Trade Association (EFTA), the Council for Mutual Economic Assistance (COMECOM), the Latin American Free Trade Association (LAFTA), the Central American Common Market (CACM), the Caribbean Free Trade Area (CARIFTA), the Caribbean Community and Common Market (CARICOM).

客户关系管理文献综述

客户关系管理的应用和理论研究述评与展望 摘要:客户关系管理理论在近几年来受到国内外管理界和信息技术界的重点关注,随着全球一体化发展带来的全球化市场竞争和客户竞争,客户关系管理也受到了企业的广泛推崇,因此客户关系管理成为近年来管理界和信息技术界发展最为迅速的领域之一。本文主要从客户关系管理的产生、客户关系管理的概念与内涵、企业客户关系管理的应用研究和理论研究状况展开,并对客户关系管理的研究进行了展望。 关键词:客户关系管理;营销理论;关系营销;数据挖掘 前言 著名的管理大师“现代管理学之父”彼得·德鲁克在其著作中提出,“顾客是企业的基石,是企业存活的命脉,只有顾客才能创造就业机会。企业经营的真谛是获得并留住顾客”。 自客户关系管理概念被提出以来,许多学者从不同视角对CRM展开了研究,并取得了许多有价值的理论贡献,企业和机构也在客户关系管理功能的诱惑下开始实施客户关系管理。 一、客户关系管理的起源 CRM(客户关系管理)起源于20世纪80年代初提出的“接触管理”(Contact Management),即专门收集整理客户与公司联系的所有信息。在 1984 年, Ives 和 Learmonth 提出了客户生命周期(CRLC)的概念,旨在客户生命周期的不同阶段支持并满足客户的所有需求, 被视为CRM 思想的萌芽。到90年代初期演变成为包括电话服务中心支援资料分析的客户关怀(Customer Care)。而作为一个概念来说,客户关系管理最早由美国Gartner Group提出,Gartner Group 最初认为,客户关系管理就是为企业提供全方位的管理视角,赋予企业更完善的客户交流能力,最大化客户的收益率。 客户关系管理的理论基础来源于西方的市场营销理论,通过回顾市场营销理论的发展,我们可以对客户关系管理的发展有整体的把握和了解。营销学家菲利普·科特勒总结了营销观念发展的五个演变阶段,包括生产观念、产品观念、推销观念、营销观念、社会营销观念。 前三个阶段是以“生产者为导向”的传统营销观念,后两个阶段成为现代市场营销观念,从传统营销观念到客户关系管理观念,企业对客户的态度发生了巨变。传统营销观念中企业没

国际贸易中的企业【外文翻译】

外文翻译 原文 Firms in International Trade Material Source: https://www.wendangku.net/doc/0212638053.html, Author: Andrew B. Bernard For most of its lengthy history the field of international trade largely ignored the role of the firm in mediating the flow of goods and services. Traditional trade theory explained the flow of goods between countries in terms of comparative advantage, that is, variation in the opportunity costs of production across countries and industries. Even the research focusing on differentiated varieties and increasing returns to scale that followed Helpman and Krugman continued to retain the characterization of the representative firm.?However, the assumption of a representative firm, while greatly enhancing the tractability of general equilibrium analysis, is emphatically rejected in the data. My research over the past decade has been an attempt to explore international trade from below: to understand the decisions of heterogeneous firms in shaping international trade and their effects on productivity growth and welfare. Firm Heterogeneity and Trade My early work with J. Bradford Jensen was motivated by a simple question: what do we know about firms that trade? The answer at the time was "very little" and our initial efforts focused on locating firm-level data and describing the world of exporting firms. Our first study compared exporters and non-exporters for the entire U.S. manufacturing sector and established a set of facts about exporting plants and firms.?Two major results stand out. First, only a small fraction of firms are exporters at any given time. Even in sectors where the United States is thought to have comparative advantage, such as Instruments, a majority of firms produce only for the domestic market. Similarly, some firms are exporting even in net import sectors such as Textiles and Apparel. Second, exporters are substantially and significantly different than non-exporters, even in the same industry and region. Exporters are dramatically larger, more productive, pay higher wages, use more skilled workers, and are more technology- and capital-intensive than their non-exporting counterparts. In related

市场营销_外文翻译_外文文献_英文文献_顾客满意策略与顾客满意

顾客满意策略与顾客满意营销 原文来源:《Marketing Customer Satisfaction 》自20世纪八十年代末以来, 顾客满意战略已日益成为各国企业占有更多的顾客份额, 获得竞争优势的整体经营手段。 一、顾客满意策略是现代企业获得顾客“货币选票”的法宝随着时代的变迁, 社会物质财富的极大充裕, 顾客中的主体———消费者的需求也先后跨越了物质缺乏的时代、追求数量的时代、追求品质的时代, 到了20世纪八十年代末进入了情感消费时代。在我国, 随着经济的高速发展,我们也已迅速跨越了物质缺乏时代、追求数量的时代乃至追求品质的时代, 到今天也逐步迈进情感消费时代。在情感消费时代, 各企业的同类产品早已达到同时、同质、同能、同价, 消费者追求的已不再是质量、功能和价格, 而是舒适、便利、安全、安心、速度、跃动、环保、清洁、愉快、有趣等,消费者日益关注的是产品能否为自己的生活带来活力、充实、舒适、美感和精神文化品位, 以及超越消费者期望值的售前、售中、售后服务和咨询。也就是说, 今天人们所追求的是具有“心的满足感和充实感”的商品, 是高附加值的商品和服务,追求价值观和意识多元化、个性化和无形的满足感的时代已经来临。 与消费者价值追求变化相适应的企业间的竞争, 也由产品竞争、价格竞争、技术竞争、广告竞争、品牌竞争发展到现今的形象竞争、信誉竞争、文化竞争和服务竞争, 即顾客满意竞争。这种竞争是企业在广角度、宽领域的时空范围内展开的高层次、体现综合实力的竞争。它包括组织创新力、技术创新力、管理创新力、产业预见力、产品研发力、员工向心力、服务顾客力、顾客亲和力、同行认同力、社会贡献力、公关传播沟通力、企业文化推动力、环境适应力等等。这些综合形象力和如何合成综合持久的竞争力, 这就是CSft略所要解决的问题。CS寸代,企业不再以“自己为中心”,而是以“顾客为中心”;“顾客为尊”、“顾客满意”不再是流于形式的口号, 而是以实实在在的行动为基础的企业经营的一门新哲学。企业不再以质量达标, 自己满意为经营理念, 而是以顾客满意, 赢得顾客高忠诚度为经营理念。企业经营策略的焦点不再以争取或保持市场占有率为主, 而是以争取顾客满意为经营理念。因此, 营销策略的重心不再放在竞争对手身上而是放在顾客身上, 放在顾客现实的、潜在的需求上。当企业提供的产品和服务达到了顾客事先的期望值, 顾客就基本满意;如果远远超越顾客的期望值, 且远远高于其他同行, 顾客才真正满意;如果企业能不断地或长久地令顾客满意, 顾客就会忠诚。忠诚的顾客不仅会经常性地重复购买, 还会购买企业其它相关的产品或服务;忠诚的顾客不仅会积极向别人推荐他所买的产品, 而且对企业竞争者的促销活动具有免疫能力一个不满意的顾客会将不满意告诉16-20个人, 而每一个被告知者会再传播给12-15个人。这样, 一个不满意者会影响到二、三百人。在互联网普及的今天, 其影响则更大。据美国汽车业的调查, 一个满意者会引发8笔潜在的生意, 其中至少有一笔会成交。而另一项调查表明, 企业每增加5%的忠诚顾客, 利润就会增长25%-95%。一个企业的80%的利润来自20%的忠诚顾客;而获取一个新顾客的成本是维持一个老顾客成本的6倍。所以,美国著名学者唐?佩 珀斯指出: 决定一个企业成功与否的关键不是市场份额, 而是在于顾客份额。 于是, 企业纷纷通过广泛细致的市场调研、与消费者直接接触、顾客信息反馈等方式来了解顾客在各方面的现实需求和潜在需求。依靠对企业满意忠诚的销售、服务人员, 定期、定量地对顾客满意度进行综合测定, 以便准确地把握企业经营中与“顾客满意” 目标的差距及其重点领域, 从而进一步改善企业的经营活动。依靠高亲和力的企业文化、高效率的人文管理和全员共同努力, 不断地向顾客提供高附加值的产品, 高水准的亲情般的服

客户关系管理外文文献翻译(2017)

XXX学院 毕业设计(论文)外文资料翻译 学院:计算机与软件工程学院 专业:计算机科学技术(软件工程方向) 姓名: 学号: 外文出处:GoyKakus.THE RESEARCH OFCUSTOMER RELATIONSHIP MANAGEMENT STRATEGY [J]. International Journal of Management Research & Review, 2017, 1(9): 624-635. 附件: 1.外文资料翻译译文;2.外文原文。 注:请将该封面与附件装订成册。

附件1:外文资料翻译译文 客户关系管理战略研究 Goy Kakus 摘要 客户关系管理解决方案,通过为你提供客户业务数据来帮助你提供客户想要的服务或产品,提供更好的客户服务、交叉销售和更有效的销售,达成交易,保留现有客户并更好地理解你的客户是谁。本文探讨了客户关系管理模型在获得、保持与发展策略方面的优势。然而,我们对其定义和意义还存在一些困惑。本文通过考察关系营销和其他学科方面的相关文献,解释了客户关系管理的概念基础,从而对客户关系管理的知识作出了贡献。 关键词:客户关系管理模型, 客户关系管理的博弈改变者与关键策略 引言 CRM 是客户关系管理的简称。它的特征在于公司与客户的沟通,无论是销售还是服务相关的。客户关系管理这一术语经常用来解释企业客户关系,客户关系管理系统也以同样的方式被用来处理商业联系, 赢得客户,达成合同和赢得销售。 客户关系管理通常被考虑作为一个业务策略,从而使企业能够: *了解客户 *通过更好的客户体验留住客户 *吸引新客户 *赢得新客户和达成合同 *提高盈利 *减少客户管理成本 *通过服务台等工具软件,电子邮件组织者和不同类型的企业应用程序,企业业务经常寻求个性化的在线体验。 设计精良的客户关系管理包括以下特征: 1.客户关系管理是一种以顾客为中心并以客户投入为基础的服务响应,一对一的解决客户的必需品, 买家和卖家服务中心直接在线互动,帮助客户解决他

外文翻译---国际贸易单证的作用

附录 F.1英文参考资料及中文翻译 F. 1 .1international trade documents role General international trade documents (international trade documents) is the international trade of use all the documents, documents and certificates collectively. Usually with international trade documents to deal with in and out of delivery of the goods El, transportation, insurance, inspection and quarantine, customs declaration, the settlement of exchange, etc. Special international trade documents usually refers to the settlement documents, especially the l/c under the way of settlement of documents. International trade documents and the use of import and export trade program closely related, the documents in the import and export enterprise work throughout the export, purchase, transportation, the whole process of the proceeds, the effort is big, timeliness strong, is broad, in addition to import and export enterprise internal between various departments the cooperation with the outside, still must and bank, customs, transportation department, insurance companies, the inspection and quarantine agencies and the relevant administrative authorities happen various contact, linked together, mutual influence, also are conditions. International trade documents for the performance of a contract is necessary means International trade is the transnational goods business, due to the particularity of the multinational business, which is the purchase and sale of the different departments are located in different countries, are remote, in most cases, the goods and payment can't perform simple direct exchange, but only as the medium of exchange with documents means. The international trade of the documents that sales of goods through the documents realization sale, the seller should not only will the actual delivery of goods export shipment, and should submit to the buyer include the title to the goods vouchers, complete documents to show real assignment. The seller/p means that the delivery of the goods, and the buyer payment is get to buy goods on behalf of property rights certificate, the deal is no longer with the goods as the core, but with documents as the core. Documents and payment of the convection principle has become the international trade of general principles of the commodity business. As international trade experts "; m Cardiff in the export trade in his book mentioned: "from a business perspective, can say CIF the purpose of the contract is not the buying and selling of goods itself, but the documents relating to the goods business." What say here "documents" is the international trade of documents. International trade documents many kinds, every kind of documents has its

客户盈利能力分析中英文对照外文翻译文献

客户盈利能力分析中英文对照外文翻译文献 客户盈利能力分析中英文对照外文翻译文献(文档含英文原文和中文翻译)

客户盈利能力分析的实施:案例研究 摘要:通过使用客户盈利能力分析(CPA),企业可以决定客户群和/或个人客户的利润贡献。本文介绍了CPA的实施办法。执行过程中使用的是公司产的案例研究和销售的专业清洁产品说明。这个案例研究突出了工业环境与CPA的具体问题,并把结果提供了实施定期CPA过程中可能带来的好处的例子。 关键词:客户盈利;客户关系管理(CRM);实施;案例分析。 1.介绍: 在任何给定的客户群,将有客户产生的公司,并在公司有承担,以确保这些收入成本收入差异。虽然大多数公司将了解客户的收入,很多企业并不知道与客户关系有关的所有费用。在一般情况下,产品成本将被称为为每一个客户,但销售和市场营销,服务和支持成本大多视为开销。客户盈利能力分析(CPA)是指收入和成本分配到细分客户或个人客户,这样,这些段和/或单个客户的盈利能力可以计算出来。 CPA日益关注的动力是双重的。首先,不同产品作业成本法在上世纪90年代兴起(ABC)导致了不同程度的提高认识到制造业使用公司的资源。当使用ABC,公司首先确定成本库:组织内进行的活动类别。其次,信息技术使得有可能记录和分析更多的客户的数据在类型和量中。随着数据如订单数量,销售访问次数,服务电话号码等存储在各个客户的水平,有可能去实际计算客户盈利。它被认为是良好的行业营销实践建立和培养与客户的利益关系。为了能够做到这一点,企业应该懂得目前的客户关系不同的盈利能力,以及什么客户群提供更高的潜力,未来盈利的客户关系。 2.CPA的潜在效益 CPA的直接好处在于它提供了在成本和收入超过客户分布不均的情况。在成本中的客户传播的信息将是特别有价值的,因为收入分配一般是已知的公司。这种认识在何种程度上特定客户消费公司的资源产生了公司在三个领域的新机遇:成本管理,收入管理和战略营销管理。 首先,CPA揭示了有针对性的成本管理和利润改善计划的机会。公布的数据显示例子,其中20%的客户创造利润225%,其中一半以上的客户是盈利或者对客户的损失可能会高达2.5倍的销售收入。CPA,作为ABC的一个具体应用,揭示活动和资源消耗之间的联

客户关系管理外文文献翻译

CUSTOMER RELATIONSHIP MANAGEMENT As. univ. drd. Mihaela Cornelia Prejmerean Lect. univ. dr. Alina Mihaela Dima Academy of Economic Studies, Bucharest Abstract: After 17 years of economical and market development, Romanian companies face a new challenge: the tough competition from the European Union and the battle for the customers. The Romanian enterprises will have to learn not only how to attract customers, but also how to keep them. Marketing programs include now aspects regarding customer orientation, relationship management, loyalty and quality. In this paper, we will follow the main aspects, characteristics, dimensions and processes of Customer Relationship Management, and we will analyze the challenges that the local companies will have to face. Examples from the financial service sector will round the actual situation of the implementation of the CRM rules and principles in Romania. Keywords: marketing information system; customer relationship management; business asset, customer acquisition; customer retention. 1. Introduction In the last decade, the majority of the companies were preoccupied with production, recession, mergers, new technologies and business regulation. Romania’s accession in the European Union will bring many advantages for further development, together with membership in a Common Market with common policies on product regulation, and freedom of movement for all the four factors of production (goods, services, capital and labor). This means that Romanian companies will compete with other companies from the EU directly in their home market. European companies are more flexible and mobile and will put a high pressure on the local companies in order to produce better products, launch better offers and services and orientate more towards their customers. High revenue equals important customer is a classic rule when the company organises its customer policy. “An imp ortant customer brings a gross amount of money for our enterprise” has become a reflex for many compa nies abroad and perhaps in Romania, too. But is this always true, or do we need more information than a simple figure reported at the end of the year? 2. Marketing information system A winning company is more productive in acquiring and retaining customers, to

世界贸易和国际贸易【外文翻译】

外文翻译 原文 World Trade and International Trade Material Source:https://www.wendangku.net/doc/0212638053.html, Author: Ted Alax In today’s complex economic world, neither individuals nor nations are self-sufficient. Nations have utilized different economic resources; people have developed different skills. This is the foundation of world trade and economic activity. As a result of this trade and activity, international finance and banking have evolved. For example, the United States is a major consumer of coffee, yet it does not have the climate to grow any or its own. Consequently, the United States must import coffee from countries (such as Brazil, Colombia and Guatemala) that grow coffee efficiently. On the other hand, the United States has large industrial plants capable of producing a variety of goods, such as chemicals and airplanes, which can be sold to nations that need them. If nations traded item for item, such as one automobile for 10,000 bags of coffee, foreign trade would be extremely cumbersome and restrictive. So instead of batter, which is trade of goods without an exchange of money, the United State receives money in payment for what it sells. It pays for Brazilian coffee with dollars, which Brazil can then use to buy wool from Australia, which in turn can buy textiles Great Britain, which can then buy tobacco from the United State. Foreign trade, the exchange of goods between nations, takes place for many reasons. The first, as mentioned above is that no nation has all of the commodities that it needs. Raw materials are scattered around the world. Large deposits of copper are mined in Peru and Zaire, diamonds are mined in South Africa and petroleum is recovered in the Middle East. Countries that do not have these resources within their own boundaries must buy from countries that export them. Foreign trade also occurs because a country often does not have enough of a particular item to meet its needs. Although the United States is a major producer of sugar, it consumes more than it can produce internally and thus must import sugar.

客户关系管理研究文献综述

客户关系管理研究文献综述 摘要:客户关系管理(CRM)是最近几年管理界热烈讨论的话题,经济的发展与人民生活水平的提高,使得原来以产品为到现在为导向的企业经营模式已日益不能满足消费者多样化、个性化的需求,客户关系管理就成为企业界关注的领域,本文拟从信息的角度对当前客户关系管理研究进行总结,为今后的研究奠定基础。 关键词:客户关系管理(CRM)、信息技术(IT)、功能 近年来,“顾客满意”似乎已成为企业界人士最常挂在嘴边的用语,因为他们认识到顾客是最终评定产品及服务品质优劣,并能决定是否继续与该公司交易的人,也就是说顾客是公司利润的源泉。随着竞争日趋白热化,全球各公司获取顾客光顾的成本不断增高,加上顾客多样化选择的机会等因素,让人感觉生意越来越难做。面对越来越挑剔的顾客和激烈的同行竞争,吸引新顾客和保留现有顾客已成为企业必须面对的重要课题,因此研究客户关系管理(CRM 或Customer Relationship Management)对于满足客户个性化需求,提高客户忠诚度和保有率,实现缩短销售周期、降低销售成本、增加收入、扩展市场,从而全面提升企业的赢利能力和竞争力有着重要的作用。因此,本文旨在对客户关系管理的研究现状进行总结,以便在此基础上做更深入的研究。 1 客户关系管理的概念 所谓客户关系管理是一种以客户为中心的经营策略,它以信息技术为手段,并对工作流程进行重组,以赋予企业更完善的客户交流能力、最大化客户的收益率①。 客户关系管理是一个IT业术语,它涵盖了方法学、软件技术和网络技术,通过一种组织化的方式来帮助企业管理客户关系。 客户关系管理是一概念,它把管理理念和业务实践融合在一起,它继承了销售、定单管理、客户服务以及协调和统一在客户生命周期内与客户交互的所有信息。CRM帮助企业管理单个客户,通过快速响应和高效的服务建立同客户之间的牢固关系。 客户关系管理应用是一个前端应用工具,通过它能够很方便地捕捉、融合、分析和共享企业已有的和潜在客户的信息。此过程主要贯穿市场、销售和服务阶段,目的是为了更好地了解客户,精确地定位客户对企业的产品和服务提出的需求。CRM软件的实施主要有两个目标:第一,使得企业能更有效地定位、联系和赢得新客户;第二,使得企业与现有客户之间的关系更牢固。 CRM不是一个产品或服务,而是一种商业策略,通过它来有效管理企业客户关系,它为企业的每一个客户提供了一个完整的集成视图。 综合以上对客户关系管理的定义和有关文献可以看出:CRM是在信息技术支持下,依据一定的商业规则形成的软件工具,目的是为了更好地服务于客户和留住客户,增强企业竞争力最终达到赢利的目标②。 2 客户关系管理的研究现状 近年来,国内外的学者对客户关系管理理论、方法和实施做了多方面的研究。主要是针对客户关系管理的重要性、客户关系管理的基本功能和技术要求以及如何实现客户关系管理等。从信息的角度,客户关系管理的代表性的研究有:Hurwitz Group提出的CRM的六个主要的功能和技术要求;余军合,吴昭同(2000)提出的客户关系管理的三大基本功能;江波(2002)提出的客户关系管理的技术架构和典型功能以及技术实现;AMT网站客户关系管理研究小组提出的CRM系统具有的五大功能模块;以

国际贸易、市场营销类课题外文翻译——市场定位策略(Positioning_in_Practice)

Positioning in Practice Strategic Role of Marketing For large firms that have two or more strategic business units (SBUs), there are generally three levels of strategy: corporate-level strategy, strategic-business-unit-level (or business-level) strategy, and marketing strategy. A corporate strategy provides direction on the company's mission, the kinds of businesses it should be in, and its growth policies. A business-level strategy addresses the way a strategic business unit will compete within its industry. Finally, a marketing strategy provides a plan for pursuing the company's objectives within a specific market segment. Note that the higher level of strategy provides both the objectives and guidelines for the lower level of strategy. At corporate level, management must coordinate the activities of multiple strategic business units. Thus the decisions about the organization's scope and appropriate resource deployments/allocation across its various divisions or businesses are the primary focus of corporate strategy.Attempts to develop and maintain distinctive competencies tend to focus on generating superior financial, capital, and human resources; designing effective organizational structures and processes; and seeking synergy among the firm's various businesses. At business-level strategy, managers focus on how the SBU will compete within its industry. A major issue addressed in business strategy is how to achieve and sustain a competitive advantage. Synergy for the unit is sought across product-markets and across functional department within the unit. The primary purpose of a marketing strategy is to effectively allocate and coordinate marketing resources and activities to accomplish the firm's objectives within a specific product-market. The decisions about the scope of a marketing strategy involve specifying the target market segment(s) to pursue and the breadth of the product line to offered. At this level of strategy, firms seek competitive advantage and synergy through a well-integrated program of marketing mix elements tailored to the needs and wants of customers in the target segment(s). Strategic Role of Positioning Based on the above discussion, it is clear that marketing strategy consists of two parts: target market strategy and marketing mix strategy. Target market strategy consists of three processes: market segmentation, targeting (or target market selection), and positioning. Marketing mix strategy refers to the process of creating a unique

国际贸易专业外文翻译 --- 国际化经营

国际化经营 工商企业日趋国际化,但他们中大多数不是出于战略上的选择,而是经历了一个缓慢的“循序渐进”的过程。有些公司开始被吸引到国际市场上来,是因为收到了找上门来的定单,在发现新的机会之后,通过一系列步骤走向国外建立生产广家。有些公司主动进行国际经营是为了对付寡头卖主垄断的威胁。还有些公司则是碰上了特殊机遇,通过在国外经营来开发资源供应,获得外国技术或提高生产效率。许多公司在成为全球性企业的某一阶段,都被生动地描绘成由一种特别关系网把不同国家各种各样的公司联系在一起的投资组合。 这些早期的经营措施,很难说是完整的全球战略的一部分。但是由于国际范围的竞争、国家控制措施和公司日渐意识到增效利益而产生压力时,越来越多的公司在制定全球战略,采用全球规划程序。全球战略是表示企业战略的一项计划,考虑到地理来源和地理机遇及限制,从其有限资源的地理分布中,最大限度地扩大选择的目标。 全球战略,除了包括公司如何进入新的市场、要拥有些什么和如何进行全球运作外,还包括制定规划、选择时机和确定公司的经营地点和资源。合理地制定全球战略,需要认真评估全球各种可选择的方案和每个方案涉及的风险。制订全球战略,决策者绝不要对任何国家充满盲目性,必须先考虑到世界市场及世界资源的分布,再考虑单独某一国家的市场和资源。全球战略旨在于在多国的基础上取得最大的效益,而不是把国际经营活动当作不同国家的业务组合。 需要有一个全球战略的基本原因,是多数产品和生产要素市场超越了国家的界限,但最终决定经营的竞争,并不局限在个别的地点和国家市场。因此,为了保持具有竞争性,或者变为具有竞争性,大多数公司的战略范围必须包括国内外市场的威胁和机遇。如果国内竞争者的视野拓宽,规模扩大,而这家公司仍旧小规模经营,就会发现自己不能在研究或产品开发方面与他人并驾齐驱。即使国内竞争没有迅速扩展到其他市场,外国公司也会采取气势逼人的战略。当日本的公司大规模地打入欧美传统市场的时候,欧美许多产业的公司对这种竞争性的挑战大都毫无准备。凡在全球战略中没有包括日本人锐意争取的那些价格区段的汽车公司,立即在成本上处于不利地位。在摩托车工业中,把迅速增长的市场拱手让与日本竞争者的情况更为严重。很多著名的公司完全销声匿迹。 在美国市场上,取得成就会领先,所以美国公司过去在产品寿命的最初阶段不必

相关文档
相关文档 最新文档