会展英语模板
2011----2012学年第二学期
《会展英语》课程教案
编写人员_____ 张倩_ _____
所教班级_2010商务英语1、2班
编写时间_____2012年3月_____
国际商务学院
课程介绍
一、课程定位：
根据教高十六号文件的要求，为培养“明德、尚学、强能、善技”的应用型高技能涉外旅游专业人才，特制定商务英语专业课程设置及时间分配表，其中，《会展英语》列入专业必修课，于第四学期开设。
二、性质作用：
该课程通过介绍会展专业中所需的专用英语词汇、术语、句型等语言材料及文化背景知识，帮助学生掌握会展基本知识、熟悉会展流程、了解会展主要业务工作内容，熟悉掌握会展相关词汇及表达，培养学生成为熟悉会展基本业务流程的外语人才。
三、课程目标：
1.知识目标：
(1)了解会展行业相关知识，如会展业概况，发展前景，国内外重要会展中心等。
(2)了解作为主办方会展筹划的过程，如展会策划、介绍、宣传推广的途径与方
法等。
(3)了解作为参展商如何申请展位及布展。
(4)了解整个展会的接待过程、接待礼仪及沟通技巧。
(5)掌握与会展相关的英语常用术语及表达法，常用英语写作文体，基本口译及
翻译技巧。
2.能力目标；
(1)策划、组织及宣传能力：能够具备初步的展会策划，展会介绍，展会宣传推
广能力。
(2)沟通接待能力：能够在接待客户时语言得体，态度端正，正确使用肢体语言，
具备良好的接待礼仪，掌握必要的沟通技巧。
(3)协调能力、创新能力及独立解决问题的能力：能够懂得如何分配工作，如何
解决小组与小组之间，小组内部之间，以及主办方及各参展商之间的问题，
协调好与各方面的关系。
3.素质目标：
(1)培养学生正确的人生观、价值观，
(2)培养学生良好的思想品德，
(3)培养学生良好的职业操守，
(4)培养学生承受压力的能力，
四、教学内容：
本课程将会展中的典型工作任务划分为“主办方”和“参展商”两个不同的角色，按照展前、展中、展后三个工作流程序化教学内容。根据项目教学法，分为十个项目：项目1.会展业概述：初步认识会展，了解中国会展业发展情况。
项目2. 会展中心之旅：对会展中心有初步了解，了解会展中心主要设施、服务及功能。
项目3.介绍展会：掌握如何介绍展会的具体情况，包括展会名称、展品种类、参展人员等。
项目4.推广展会：了解展会主办方推广展会的途径与方式，如何准备主办方宣传展会材料，学会设计展会推广说明。
项目5.预定展位：了解预定展位的流程及展位申请表的填写，了解展位类型、展位租赁费用的计算方法等。
项目6. 介绍展会相关服务
项目7. 翻译参展商手册
项目8. 展位接待（1）：掌握如何分配展位现场工作任务、掌握展会接待礼仪及肢体语言。
项目9. 展位接待（2）：了解参展商代表在展位接待客户时，如何向客户介绍参展公司、公司产品及产品的现场演示。
项目10. 撤展及展后：撤展的注意事项，展会分析、反馈.
五、学习方法与手段：
建议采用教师讲授、学生自学、小组合作学习等学习方法，在学习过程中，能够有效的利用网络资源，丰富学习内容，同时，配合实训练习，体验真实的工作场景。六、考核方式：
对学生进行多元化过程性评价：学生成绩由平时成绩、实训成绩和期末考试成绩三部分组成，其中，平时成绩占305，实训成绩占30#，期末成绩占40%。
单元设计
案首
教学设计（教学过程）（90分钟）
Introduction to the course and Exhibition Industry
Warm-up activity (about 10 mins)
What are the importance of exhibition industry?
Task 1 General introduction to the course
Step 1 Introducing the course (about 20 mins)
1.Discussion
Do you think what you will learn about “会展”?
2.Teacher’s introduction
本课程根据会展行业对人才能力的要求，以会展商务活动体系中得典型工作任务与工作过程为依据，以“主办方”、“参展商”以及“采购商”三个不同角色的真实工作任务为出发点，按照展前、展中和展后的工作流程序化教学内容。
1.Teacher’s introduction
Nowadays, many experts in the field think in a narrow sense, “会展” is understood as convention & exhibition industry. In a broad sense, it is understood as MICE industry.
2.Practice
Watch a video about exhibition, and tell what exhibition it is.
3.Discussion
(1) How many exhibitions do you know in Weifang?
(2) How many world-famous exhibition hall do you know?
4.Teacher’s introduction
(1) Famous exhibitions in Weifang
(2) World-famous exhibition halls
Task 2 Introducing an exhibition
Step 1 Vocabulary (about 5 mins)
Match the words with their definitions.
(1) exhibitor (2) exhibit (3) venue (4) stand (5) session
a. A product or service displayed at an exhibition
b. A small enclosed area where information and products are shown at an exhibition
c. A period of time used for a particular activity
d. A company who exhibits its products or services at an exhibition
e. A place where an organized activity takes place
Step 2 Discussion (about 10 mins)
1.Have you ever participated/visited an exhibition? If yes, describe your experience.
2.What kinds of people are involved in an exhibition?
(visitors, exhibitors and organizers)
3.What are the benefits of exhibiting in an exhibition? (Why do exhibitors take part in an exhibition?)
(1)Ask for results of their discussion and give comments
(2)Show students the teacher’s list.
Open to a large market
Reinforcing your market position
Strengthening relationship with your customers
Finding potential customers
Conducting inexpensive market research
4. What are the benefits of visiting an exhibition? (Why do visitors take part in an exhibition?)
(1)Ask 2 students to come to the front to give a short presentation on their findings.
(2)Give comments and show the teacher’s list
To see what’s new.
Evaluate products and suppliers
Step 3 Teacher’s introduction (about 5mins)
1. What functions has the Canton Fair performed?
The Canton Fair not only demonstrated the excellence of products made in China and the strength of China’s powerful productivity, but also functions as the vane of China’s economic development.
2. Why is the Canton Fair the first choice for international buyers?
It brings together the best enterprises and high-quality products from over China, making it the first choice for international buyers.
3.Who are the organizers of the Canton Fair？
The Canton Fair is co-hosted by the Ministry of Commerce of P.R. China and People’s Government of Guangdong Province.
https://www.wendangku.net/doc/1c12640246.html, some product categories of the Canton Fair.
In Canton Fair, you may find all kinds of products. The product categories include electronics, household electrical appliances, consumer goods, textiles, and garments, etc.
5.What is the total number of buyer attendance so far?
The total number of buyer attendance has reached 5 million so far.
Step 4 Listening practice (about 5 mins) Listen to the promotional presentation for 108th session of the Canton Fair. Take notes and then share with your partner your answers to the following questions.
Step 5 Reading (about 15 mins)
1.Students read the passage by themselves, mark the new words and finish the following exercise:
Are the statements below true or false?
(1) Canton Fair has three sessions annually.
(2) The trading delegations excluded scientific research institutions.
(3) Canton Fair offers on-line service besides the traditional business way.
(4) The focus of Canton Fair is on import trade.
(5) Invisible trade is also carried out at Canton fair
2.Teacher’s explanation
Review and homework (about 5 mins) Homework:
1.Read the following statements and fill in the blanks with appropriate words in the word box.
2.Make an introduction of Canton Fair according to the following questions:
When Canton Fair is held?
Where Canton Fair is held?
Who are the organizers of Canton Fair?
What functions has the Canton Fair performed?
Name some product categories of the Canton Fair.
Who will attend Canton Fair?
案首
教学设计（教学过程）（90分钟）
Introduction to the Exhibition Centers
Warm-up activity (about 10mins)
Lead in question：
What kind of exhibition have you ever attended? Try to describe its exhibition center in English.
Task 1 General introduction
Step 1 Dialogue (about 20mins)
1. Listen to the tape
2. Ask students
Who are the two speakers?
What views/topics are exchanged between the two speakers? (Benefits of taking part in an exhibition; Where do people get the up-to-date information about the market in US?)
3. Briefly introduce to students words and expressions that they don’t know.
counterpart/decision-maker/targeted/buyers/imperative/at regular intervals/prediction/consultant (use ppt)
4. Role-play
Work in groups of three. Two students act as A and B and the other acts as an interpreter. Either A or B should speak Chinese.
?Ask students to practice among themselves (15 minutes)
?Pick up two groups to performance in front of the whole class. (20 minutes)
?Compare the performance of the two groups and point out mistakes in their
translation. (Or the teacher may ask for the audience’s opinion)
?Comment on students’ performance in their rol e-play and analyze some difficult
words and expressions
Task 2 Exhibition center introduction
Requirements
Work in groups, search the internet about famous exhibition centers both ant home and abroad, choose 2—3 of them and introduce them briefly in English. Use pictures or PPT to make the introduction vividly.
Task 3. Introduction to Hong Kong Exhibition and Convention Center
Hong Kong Convention and Exhibition Center
Hong Kong Convention and Exhibition Centre was opened in 1988. The extension in 1997, which over doubled the size, has today created one of the world's most impressive, efficient and functional meeting and exhibition venues.
The center was voted one of the ten best architectural structures in Hong Kong in 1999, in a competition jointly organized by the Radio Television Hong Kong, the Hong Kong Institute of Architects and the Hong Kong Economic Times
In the year between 1 July 2004 and 30 June 2005, a total of 1,493 events were held at the HKCEC. There were 1,146 events using major facilities such as exhibition halls, convention halls, theatres, and large meeting rooms. These events included 97 major exhibitions, of which 75 were recurrent whereas 17 were new; 54 international conferences or conventions; 140 entertainment events including 44 film shows and 52 concerts; 347 banquets; and 491 corporate events, press conferences, seminars, and others.
With its superb facilities and environment and friendly, professional staff, the Hong Kong Convention and Exhibition Centre ensures that each event will run smoothly. The centre's design ensures flexibility to meet every space requirement. Facilities include provisions for video-conferencing, teleconferencing, satellite links, simultaneous interpretation in up to eight languages, audio-visual equipment, all available through the centre's full-time event planning and co-ordination staff.
On the night Hong Kong's sovereignty returned to China, the Centre hosted the banquet for more than 4,000 diplomats and government officials plus many other celebratory receptions and parties. More than 22,500 formal meals were prepared and served in eight days.
The Hong Kong Convention and Exhibition Centre expertly hosts special events: concerts, film shows, live broadcast entertainment, award presentation ceremonies, and pet shows.
The centre has welcomed top local stars Jacky Cheung and Andy Lau, and international celebrities. Gala film shows have included blockbusters like Mission: Impossible 2, Crouching Tiger, Hidden Dragon, Anna & the King. We have also hosted the Miss World Beauty Contest.
Work for students:
Ask students what aspects will usually be covered if asked to introduce an exhibition center?
Possible aspects include:
★History
★Location
★Facilities and services available
★Successful events held
★Awards and honors received
Key points:
Use the introduction as an example to show how we can introduce an exhibition and convention center.
Give students a basic knowledge of what facilities in addition to exhibition halls are usually available inside an exhibition and convention center.
Task 4. Assignment
Field work:
Work in groups of up to six
Choose an important exhibition and convention center in China and do a research on that center.
Prepare for a presentation to introduce the center to the whole class. (The presentation should be facilitated by ppt)
E. Presentation done by students (introduction to an exhibition center in China)
Assignment
Field work:
Work in groups of up to six. Choose an important exhibition and convention center in China and do a research on that center. Prepare for a presentation to introduce the center to the whole class. (The presentation should be facilitated by ppt)]
单元实训记录单
单元设计
案首
教学设计（教学过程）（90分钟）
会展英语口语对话
人物： A：会展电话营销人员 (李先生) B:参展商（彼特） F: 会展现场营销人员（刘先生） G：参展商B的助理（玛丽） C:现场引导人员 D:观众 E：展销人员扮演角色名单： （詹A C 骏B 丘F 飞G 涛D 曹E） （场景1）邀展 A：你好，彼得先生。 A:?Hello,?Mr.?Peter. B：你好，李先生。 B:?Hello,?Mr.?Li. A：听说你公司最近在扩大业务，进行顺利吗？ A:?I?heard?your?company?recently?in?expanding?the?business?and?go?smoothly ? B：是的，还不错 B:?Yes,?it?is?fine A：我想邀请贵公司参加我们的汽车展览，新型车将是这个展览亮点，也为你公司发展提供平台。 A:?I'd like to invite you to take part in our car exhibition .The?new?car?will?be?the?exhibition highlights and it will provide?a?platform?for?the?development?of your company. B：哦，我想我们公司会对这个很感兴趣。 B:Oh,?I?think?our?company?is interested in it. A好的，你先留下你的联系方式?到时候我们联系。 A?Well, now?you?should?leave?your?contact?way and we will contact you that time. B?好的!?我的电话号码是3853748， B?OK!?my?telephone?number?is?3853748, A?没问题，谢谢！ A?No problem ,thank?you. （场景2）考察 F：彼特先生和这位女士，你们好，我是李先生的同事刘先生，请问贵公司对参加我们这个汽车展有什么看法吗。 F:Hello, Mr Peter and Ms. I’m Mr Peter partner，Mr Liu.What does your company think about join in this car exhibition?
会展英语翻译
Chapter1 Dialogue 1 inviting a regular customer M: Good morning, this is ABC Company, Martin speaking. May I help you? M：早上好，ABC公司的马丁在接电话，我能为您效劳吗？L: Good morning, Mr. Martin. This is Li Fang from the Guangzhou Trade Fair. I haven’t seen you for ages! How has your company been going? L：早上好，马丁先生。这是来自广州交易会的李芳。我好久没见你了！你的公司如何？ M: Pretty well. We’re planning to expand our busin ess. M：很好。我们计划扩大我们的业务。 L: Fine. I’m calling to invite you to attend the 103rd China Import & Export Commodities Fair on April 15th, 2008. L：好。我打电话是想邀请您参加于2008年4月15日举行的第一百零三届中国进出口商品交易会。 M: We accept with pleasure. We would like to present our new products there. M：我们很乐意接受。我们想在那里介绍我们的新产品。 L: You are warmly welcome. I’m going to send you the schedule, application form. Charges and details of certain other services provided during the period of the trade fair. L：热烈欢迎您。日程表，申请表和在交易会期间提供的一些其
会展英语模板
2011----2012学年第二学期 《会展英语》课程教案 编写人员_____ 张倩_ _____ 所教班级_2010商务英语1、2班 编写时间_____2012年3月_____ 国际商务学院
课程介绍 一、课程定位： 根据教高十六号文件的要求，为培养“明德、尚学、强能、善技”的应用型高技能涉外旅游专业人才，特制定商务英语专业课程设置及时间分配表，其中，《会展英语》列入专业必修课，于第四学期开设。 二、性质作用： 该课程通过介绍会展专业中所需的专用英语词汇、术语、句型等语言材料及文化背景知识，帮助学生掌握会展基本知识、熟悉会展流程、了解会展主要业务工作内容，熟悉掌握会展相关词汇及表达，培养学生成为熟悉会展基本业务流程的外语人才。 三、课程目标： 1.知识目标： (1)了解会展行业相关知识，如会展业概况，发展前景，国内外重要会展中心等。 (2)了解作为主办方会展筹划的过程，如展会策划、介绍、宣传推广的途径与方 法等。 (3)了解作为参展商如何申请展位及布展。 (4)了解整个展会的接待过程、接待礼仪及沟通技巧。 (5)掌握与会展相关的英语常用术语及表达法，常用英语写作文体，基本口译及 翻译技巧。 2.能力目标； (1)策划、组织及宣传能力：能够具备初步的展会策划，展会介绍，展会宣传推 广能力。 (2)沟通接待能力：能够在接待客户时语言得体，态度端正，正确使用肢体语言， 具备良好的接待礼仪，掌握必要的沟通技巧。 (3)协调能力、创新能力及独立解决问题的能力：能够懂得如何分配工作，如何 解决小组与小组之间，小组内部之间，以及主办方及各参展商之间的问题， 协调好与各方面的关系。 3.素质目标： (1)培养学生正确的人生观、价值观， (2)培养学生良好的思想品德， (3)培养学生良好的职业操守，
会展英语专业词汇汇总
1. Background and Fundamentals 背景和基础知识 2. Trade Fairs & Exhibitions 贸易展和展览会 3. Definitions and types of fairs & exhibitions 贸易展和展览会的定义和类型 4. Fair organizers 展会组织者 5. The Marketing Functions of Fairs & Exhibitions 贸易展和展览会的市场营销功能 6. Promoting, Launching, and Selling 促销宣传，新产品的发布和销售 7. Assessing, Learning, and Interacting 评估，学习和互动 8. Return on Investment 投资回报 9. Journeying traders 商务旅行者 10. bazaars 集市 11. itinerant locations 流动的场所 12. permanent places 永久的/ 固定的场所 13. Fair Industry 集市产业 14. a permanent fair centre 永久的交易中心 15. fair 展览会 16. cash-and-carry products 现购自运 17. the Leipzig fair 莱比锡展 18. direct sales 直销 19. Sample Fairs 样品展 20. consumer goods 消费品
a specific theme 具体的主题 specialized fairs 专业展 temporary marketplaces 临时交易场所 sales and marketing tools 销售和营销工具 communications media 沟通媒介 market events 市场活动 a specific duration 具体的持续时间 industry sectors 产业部门 sell it on the basis of samples 看样订货 trade and business visitors 贸易观众 the general public 普通观众 / 公众 UFI ( =Union of International Fair ) 国际展览联盟 criteria 标准 an international trade fair/exhibition 国际展 foreign exhibitors 国外参展商 exhibitors 参展商 21. 22. 23. 24. 25. 26. 27. 28. 29. 30. 31. 32. 33. 34. 35. 36. 37. 38. 39. 40. 41. 42.
会展英语句子翻译
<<会展英语>>例句 1.有没有什么好的想法提出来以供讨论？ Any interesting idea you can bring forward for discussion? 2.能就这一话题更深入的说一下吗？ Can you go a bit further into your topic 3.说的再具体一点！ Please be more specific 4.你了解这个市场前景吗？ Do you have any idea about the market product? 5.国内香水市场刚刚在起步阶段，国外品牌必将不失时机地进入这一新兴市场。 Our domestic perfume market is just in its take-off stage, so the foreign brand-names will surely lose no chance to get into this virgin market 6.他们会通过参加国际展会来营销自己的产品。 They are active in marketing their products by means of participating in international shows 7.很明显，广告和零售渠道是大多数化妆品企业发掘新市场的主要手段，运用这些渠道，许多国内外品牌已经在 上海获得了巨大的市场份额。参展对他们并不意味着必不可少的营销途径。 It’s clear to all that the advertising and retailing channels are the main means for most cosmetic enterprises to tap into a new market , with those channels quite a number of international and domestic brands have got a remarkable market share already in Shanghai. An exhibition for them means no longer an essential marketing way. 8.如果本次香水展采用商对商的模式，那么，参展商和专业观众的数量都会很有限，达不到理想的展出规模。如 果设计成商对客的模式，那又与百货商场、销品茂没有任何区别，因为在这些场所，你可以找到几乎所有在中国受欢迎的著名香水品牌。 If the show, which only covers perfume products, is on a B to B basis, then the number of exhibitors and trade visitors would be too limited to achieve a satisfactory exhibition scale. If it is meant to be a B to C show, it makes no difference from those department stores and shopping malls, where you can find almost every famous brand of perfumes already popular in China. 9.这一点你说的有道理。 You made a point on it 10.本次展会旨在为参展商提供机遇，一边拓展市场、强化品牌形象、寻找新客户、展示新 技术。 This show is aimed to provide an opportunity for the exhibitors to expand their market, enhance company image, seek new customers, display new technology and so on. 11.为达到有效的宣传，需要联络大众媒体、行业杂志、行业网站、行业协会及在上海设有总部的海外企业。 For an effective publicity, it’s necessary to approach mass media, professional journals, industrial websites, trade associations and societies and shanghai based foreign businesses as well 12.这促使我想到了高科技展览。 It prompts me to think of a hi-tech exhibition 13.这跟我们的项目有什么关系？ Anything to do with our project 14.这一主题恰恰契合当前形势。 The theme keeps abreast with the present situation 15.这次讨论很有成效。希望每个人都能为这个新议题献策献力。 A very fruitful discussion, I hope everyone can contribute your efforts to this new proposal 16.上海在环保业和水处理技术方面占据领先地位。 Shanghai holds a leading position in the environmental protection industry and water treatment technology. 17.我们的展览定位不同。其他展览关注的是工业领域，我们可将展览定位于日常用水的净化。 18.参展商包括设备生产商、零部件供应商、设备批发商、研发机构等。目标观众群包括代理商、进出口公司、风 投公司、水务公司、污水处理厂、环境监测站、环境工程公司、环保专家及政府相关部门。
展会英语大全
公司基础信息问答 客户询问 1、ＣｏuｌｄI ｈave sｏmｅiｎfｏrmａtiｏn abｏut your sｃope of buｓｉnｅss？ 我想知道您企业得经营范围? 2、Would ｙou tell me thｅｍａin itｅｍs you expｏrt? 您主要得出口产品就是什么？ ３、May I have a look at yoｕr ｃａtａloｇue? 我能瞧瞧您公司得产品目录吗？ 4、Ｗe ｒeally need mｏre sｐecｉ?c ｉnfｏrmａtion abｏｕtｙｏuｒｔechｎｏlogy、 我们确实需要您公司技术得进一步资料。 回答询问 1、Tｈis is a coｐy of caｔaｌog、 这就是我们得产品目录。 ２、Whａt abｏutｈaviｎｇ a look at sａｍple ？rst? 您可以先瞧瞧我们得样品。 3、Our ｐroduｃtｓhavｅbｅｅn sold in a nuｍbｅr oｆａreas ａbｒｏad、Ｔhey are ｖerｙpopｕlａr ｗｉth the uｓerｓｔhｅｒe、 我们得产品曾广销海外,并且在当地非常受欢迎。 4、This product ｈaｓｍany aｄvａntａges pared tｏｏtｈeｒpｅtｉnｇproducts、 这款产品有其她同类产品没办法比较得优势. 5、I wｉｓh yｏｕａsuｃｃess ｉn youｒbusiness trａnsａctiｏn、 希望您得业务一切顺利。 Ｖｉctor外展小贴士-—展会常用英语 关于产品质量品质问答 1、Weｈave a veryｓtｒiｃt ｑuaｌiｔyｃonｔroｌling system ｗhiｃh proｍiｓes ｔhat gｏoｄs we prodｕced are alwayｓｏf the ｂest quality、 我们公司有着很严格得质量检测系统,这保证了我司得产品得高质量。 ２、How ｄｏｙoｕfeeｌlｉｋｅｔhe qｕaliｔy ｏf ourｐrodｕｃtｓ？ 您觉得我们产品得质量怎么样? 3、as lｏｎg aｓｔｈe qｕalｉty is ｇoｏｄ、It ｉs aｌl right if thｅpriｃe is a bit hｉghｅr、 因为我们得高质量，我们得价格自然就会高一些。 4、Ｔｈeｙenjｏy ｇood reputation in tｈe woｒld、 我们得产品在世界上享有很高得声誉。 关于价格方面得问答 客户询价 1、Wｉll yoｕｐlease let uｓhave an idea ｏf your pricｅ? 可以让我们了解一下您产品得价格吗？ 2、Arｅthe ｐｒiceｓonｔhｅlisｔ？rm oｆｆers? 报价单上得价格就是实价吗？ ３、Hｏｗabｏuｔtｈe pｒｉce/ Ｈow mｕch iｓthiｓ?
会展英语翻译A卷标准答案
会展英语翻译 期末试卷A卷标准答案 一、将下列英文单词与其汉语释义搭配(本题共20小题,每小题1分,共20 分) 1q 2e 3a 4b 5l 6i 7n 8c 9r 10d 11m 12f 13p 14s 15t 16h 17g 18o 19k 20j 二、请选择最恰当的译文(本题共20 小题,每小题2 分,共40 分) 1.译文1：许多与会人员希望买到会议的录像带或录音带，或因为他们对会议倍加赞赏，或因为他们未 能参加会议。出售音像带时，一定要谈妥版税或佣金。 2.译文1：对于会议策划人来说，只要工作到位，小型会议也可能意味着巨大成功。 3.译文2：旅游目的地的定位过程包括开发高效的定位策略所需要的各种步骤；这个过程应该随着环 境的变化而变化，包括客户需求的变化以及对手策略的变化。 4.译文3：最好的会展观光局网站可以提供住宿、景点、城市历史、餐饮、民族遗产、零售服务和交通 等多种链接，使您在网页之间穿梭自如。 5.译文2：参展商之所以得益，是因为他们的公司和产品信息不仅可以提供给与会者，而且还提供给其 他协会会员---那些人可不一定会参观实地贸易展览。 6.译文1：讲台式/主席台式麦克风通常固定于讲台上，有一臂杆可供调节。 7.译文3：使用奖励旅游的公司领导中，三分之一的领导把奖励旅游视为激励员工的有效方式和必要的 营销手段。 8.译文3：所有细分市场和地理区域的竞争环境均在不断改善，因为客户要求自己购买的货物与服务能 够为其带来更多的价值。 9.译文1：在您打入中国市场时，您要做出的一个战略决策就是创建伙伴关系，即选择一个中方伙伴--- 合作方式可以是合作搭建展台、合作承办展会，或合作创办合资企业。 10.译文3：传统意义上的节事和专题活动并没有以旅游市场为目标，当初举办节事和专题活动只是为了 纪念社区具有里程碑意义的事件、认可历史价值或遗产价值、组织竞赛或筹资活动。 11.译文1：奖励旅游必须提供学习的机会；奖励性会议的信息必须由高层领导传达；优胜者必须清楚他 们可以听到新内容---公司目前的情况如何？股东的想法是什么？今后五年公司的发展方向如何？
展会英语
国际展会常见英文专业术语（一） Affixed merchandise——Exhibitor’s products fastened to display——参展商携带的，与参展有关的辅助用品 Air freight——Materials shipped via airplane——空运货物 AT-site——More commonly called On-site, Location of event or exhibit ——展会现场Attnedance——Number of people at show or exhibit——参展人数 Attendee——One who attends an exposition. May also be referred to as delegate or visitor, but should not be used for “exhibitor”——参观展会的人（不包括参展商） Attendee brochure——Direct mail piece sent to current and prospective attendees that promotes the benefits of attending a specific show——分发给展会观众的宣传资料 国际展会常见英文专业术语（二） Booking——An arrangement with a company for use of facilities, goods or services——预订Booth——One or more standard units of exhibit space. In U.S.A a standard unit is generally known to be a 10’ x 10’ space——展位（在美国一个标准展位是10x10平方英尺） Booth area——The amount of floor space occupied by an exhibitor——展位面积 Booth number——Number designated by show management for each exhibitor’s space——展位号Booth personnel——Staff assigned to represent exhibitor in assigned space——展台工作人员 国际展会常见英文专业术语（三） Co-Locate——To hold two related shows at the same time and in the same place——在同一地点同时举办两个相关的展会，即“套展” Consumer show——An exposition that is open to the public. Typically, an admission fee is charged. Also knows as a “public” show——面向公众开放的展会，一般需要买票进入，即“公共展会”Contractor——An individual or organization providing services to an exposition and/or its exhibitors. Typically refers to either a general service contractor or specialty contractor——为展览会组织者、参展商提供服务的服务供应商 Convention——A broad term that can refer to a large meeting, an exhibition, or a combination of the two——泛指大型会议、展览 Convention center——A facility where exposition are hold. Commonly referred to as FACILITY or HALL. May be purpose-built or converted; municipally or privately owned——会展中心 国际展会常见英文专业术语（四） Carnet——A customs document permitting the holder to carry or send merchandise temporarily into certain foreign countries (for display, demonstration, or similar purposes) without paying duties or posting bonds——允许展品临时出口的海关批准文件 Carrier——Transportation line moving freight (van line, common carrier, rail car, air plane)——指飞机、车、船等运输工具 Cartage——*fee changed for transport in freight between destinations/*short distance hauling of exhibit properties*-货物运输费/*-展品从港口到展馆的短距离运输 Consignee——Shipping freight to a central depot where several loads bound for the same destination are put together before being shipped to that destination——收货人 Customs——The government authorities designated to collect duties levied by a country on imports and exports. The term also applies to the procedures involved in such collection—海关 国际展会常见英文专业术语（五） Certificate of inspection——A document certifying that merchandise (such as perishable goods) was in good condition immediately prior to its shipment——发运前对易变质物品等货物进行全面检查并
会展英语专业词汇整理汇总
2. Trade Fairs & Exhibitions 贸易展和展览会 3. Definitions and types of fairs & exhibitions贸易展和展览会的定义和类型 4. Fair organizers 展会组织者 5. The Marketing Functions of Fairs & Exhibitions贸易展和展览会的市场营销功能 6. Promoting, Launching, and Selling 促销宣传，新产品的发布和销售 7. Assessing, Learning, and Interacting 评估，学习和互动 8. Return on Investment 投资回报 9. Journeying traders 商务旅行者 10. bazaars 集市 11. itinerant locations 流动的场所 12. permanent places 永久的/固定的场所 13. Fair Industry 集市产业 14. a permanent fair centre 永久的交易中心 15. fair 展览会 16. cash-and-carry products 现购自运 17. the Leipzig fair 莱比锡展 18. direct sales 直销 19. Sample Fairs 样品展 20. consumer goods 消费品 21. a specific theme 具体的主题 22. specialized fairs 专业展 23. temporary marketplaces 临时交易场所 24. sales and marketing tools 销售和营销工具 25. communications media 沟通媒介 26. market events 市场活动 27. a specific duration 具体的持续时间 产业部门28. industry sectors 29. sell it on the basis of samples 看样订货 30. trade and business visitors 贸易观众 31. the general public 普通观众/公众 32. UFI （=Union of International Fair）国际展览联盟 33. criteria 标准 34. an international trade fair/exhibition 国际展 35. foreign exhibitors 国外参展商 36. exhibitors 参展商 37. foreign visitors 国外观众 38. the manufacturing industry 制造业 39. trade fairs/exhibitions of consumer goods 消费品展 40. the public and end-consumers 公众和终端客户 41. a specialized trade fair/exhibition 专业展 42. a general trade fair/exhibition 综合展 43. a corporate exhibition 公司展 44. virtual fairs 虚拟展
会展重常用英语词汇,短句,及对话
常用会展英语词汇 Attendance：展览会人数，包括参展商和参观商等展览会上的各种类别的人。Attendee：展览会的参加者，一般指展览会或会议的代表、参观商和观众，但不包括参展商。 Attendee brochure：发送给参观商或观众，吸引他们赴展览会参观的参观商手册。Air freight：空运货物。 Air waybill/ Air bill：（货物）空运单，在航程上可以涵盖货物从发运地到目的地间的国内、国际航空运输。 Adjustable standard：是一种可以在其上随意安装展板的展架立杆。 Aisle：观众人行过道或通道。 Aisle signs：悬挂于展厅内的、用于标注过道名称或编号的过道标识。Assembly：展位搭建。 Agent：代理。 Booth：展位（摊位），在美国，一个标准展位是10×10平方英尺。 Booth area：摊位面积。 Booth number：摊位号。 Booth personnel：展台工作人员。 Booth sign：摊位楣板，用于标识参展商的公司名称、摊位号等。 Booth size：展位尺寸。 Blueprint：展位设计施工图。 Backwall booth：靠墙展位，其后背墙紧靠展馆墙壁，常被称之为边缘展位。Buying team：（公司）采购小组。 Bill of lading（B/L）：提单。 Bonded warehouse：保税仓库。 Bone yard：运输代理公司在展览现场所拥有或租用的、用于存放展品空箱的仓库。 Consumer show：面向公众开放的展览会，一般需要买票进入，这种展览会又称公共展。 Convention：泛指大型会议、展览或者两者兼而有之。 Corner booth：位于两个或两个以上人行通道交汇处的展位，一些展览会组织对这样的展位收取额外费用。 Carnet：允许展品临时出口的海关批准文件。 Cartage：货物运输费，或指展品从港口到展馆的短距离运输。 Certificate of inspection：发运前对易变质物品等货物进行全面检查并证明其完好无损的证明文件。 Certificate of origin：原产地证明。 Consignee：（展品）收货人。 Customs：海关。 Cash in advance（CIA）：预付，指购买商在卖方把货物交付发运前先支付货款。Cash with order（CWO）：预订金。 Certificate of insurance：保险凭证（许多展览会组织者向参展商以及展览馆向展览会组织者索要的一种投保证明），它是一种简化保险合同，没有保险单（insurance policy）正规。
会展英语
1 B: Business person C: Client B: Good morning, sir. C: Good morning B: Welcome to our display, please take your time. There are the samples of our company’s products. C: What are your main products? B: We are specialized in the product of bicycle and machine of part. C: Yes, I am interested in your bicycle. B: Right, Please allow me to demonstrate this bicycle for you. C: What are the characteristics of them compared with the precious ones? B: We have improved some of the functions with the access to the convenience in management and operations. Here’s a folding bicycle. C: Very good, may I have a try? B: Sure, The design of the seat is comfortable and high safety, Could you please leave your contact number so that we can provide you with the lastest information in time. C: I really appreciate that. B: At the same. You are welcome to browse, the website of our company. Here’s our working name card, you may contact our staff any time. B: Thank you for your visit and have a nice day. 2 Z：Good morning, sir. Welcome to our exhibition. Here is my card. X: Good morning. Z: May I know what you are interested in, sir? X: I’m interested in your bicycle. Z: Good, this product is the result of latest technology. X: Can you tell me about it special? Z: Certainly. Here is all the information you might need. Please take it for your reference. X: Thank you. Mm, I’ve already seen some of the items we’d like to order. Z: Let me show you how to operate this bicycle, sir. X: OK. Z: This kind of bicycle is make and become to with titanium alloy and
会展英语word版本
第一部分会展简介about MICE 第一节会展的定义和分类Definition and Classification of MICE 一．会议的分类 二．展览的分类 第二节会展中心常见的组织结构和职位Organization Chart and Position of Convention and Exhibition Center 一．会展中心常见的组织结构Organization Chart of a Convention and Exhibition Center 二．会展中心常见职位Position of a Convention and Exhibition Center 第二部分展览及其服务Exhibition and Service 第一章招展Exhibition Invitation 第一节展会招展函的主要内容及样板Main Contents and Sample of the Exhibition Invitation Letter 一．招展函的主要内容Main Contents of the Exhibition Invitation Letter 二．招展函样板Exhibition Invitation Letter Samples 1.展会介绍 2.以往展会回顾 3.本届展会的特色和创新之处 4.展会招商和宣传推广计划-1---传统展会 5.展会招商和宣传推广计划-2—传统展会 6.参展办法 7.其他信息 第二节参展信息手册的主要内容及样板Main Contents and Samples of the Exhibitor Manual 一．参展信息手册的主要内容Main Contents of the Exhibitor Manual 二．参展信息手册样板Exhibitor Manual Samples (一)前言 1样板1—侧重性前言 2. 样板2—一般性前言 (二) 展览场地基本情况 1. 展馆交通图样板 2. 展馆及展区平面图 3. 展览场地的技术参数展馆的水电供应情况等 (三)展会的基本信息 (四)展会规则 1. 有关证件的使用和管理规定Regulation of Badge Usage and Issue 2. 消防及安全条例Fire and safety Regulation 3. 展品安全及其保险（Exhibit Security and Insurance） 4. 展出规定Stand Operation 5. 展台清洁Stand Cleaning 6.展馆损坏及赔偿Ｈall Damage & Penalty 7.知识产权Intellectual Properey Rights 8.不可抗力Force Majeure
会展英语常用句型
会展英语常用句型 问好 1. Good morning/afternoon/evening./May I help you?/Anything I can do for you? 2. How do you do? /How are you? /Nice to meet you. 3.1 t's a great honor to meet you./I have bee n look ing forward to meet ing you. 4. Welcome to Chi na. 5. We really wish you'll have a pleasa nt stay here. 6.1 hope you'll have a pleasant stay here. Is this your fist visit to China? 7. Do you have much trouble with jet lag? 机场接客 1. Excuse me; are you Mr. Wils on from the Intern ati onal Trad ing Corporati on? 2. How do I address you? 3. May name is Benjamin liu. I'm from the Fuzhou E-fashion Electronic Compa ny. I'm here to meet you. 4. We have a car an over there to take you to you hotel. Did you have a nice trip? 5. Mr. David smith asked me to come here in his place to pick you up. 6. Do you n eed to get back your baggage? 7.Is there anything you would like to do before we go to the hotel? 相互介绍 1丄et me introduce my self. My name is Benjamin Liu, an Int'l salesman in the
会展英语常见词汇
1 admission ticket：入场卷 2 attendee：出席者,在场者 3 applicant：申请者 4 badge：胸章 5 booth：展台；售货棚；展览摊位 6 booth contractor：展台搭建公司 7 booth number：展位号码 8 booth order：展位预定 9 box lunch：盒饭 10 brochure：宣传小册子 11 budget：预算开支 12 business card：名片 13 classroom type meeting room：教室形会议厅 14 clinic：教学班，现场会议 15 company fascia/signage：公司楣板 16 confetti：彩色纸屑 17 conference：专业会议，协商会 18 congress：代表大会，会议 19 cooperation：合作;协作 20 consortium：国际财团 21 convention site inspection：会议场地考察 22 convention registration：会议代表签到
23 corner booth：角落展台 24 dealer meeting：经销商会议 25 decorator：装潢公司 26 destination：目的地 27 diplomat：外交官,外交家 28 draping：布帘，铺设桌面的群布 29 drayage：运送展品 30 dress code: 着装规范 31 exhibit designer：展台设计师 32 exhibit producer：展台搭建商 33 exhibit directory：参观指南（主要列出参展商名单及其位置） 34 exhibit：展位或展品，很多场合下，可与booth互换，意为“展位”，但主要指展出的物品 35 exhibition：展览会 36 exhibition planning：展前联络 37 exhibitor manual：参展商手册 38 exhibitor：参展商 39 exposition manager：展厅经理，负责一个展览会从立项、促销到现场举办的各个方面的工作，也称为“show manager”或“show organizer”。 40 exposition：博览会 41 facility manager：展馆或展厅经理 42 facility：同“convention center*”，指展览馆或展览设施