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外贸开发信件怎么写和注意事项

外贸信件的注意细节：

1，如果是询盘来的信息，给客户发邮件的时候一定要附带序盘信息。

2，一般客人会发询盘给好多家供应商，如果不附带序盘信息，他们不会记起，那么会直接导致客户以为你是做推销的而反感，甚至有时不会看我们的邮件。3，给客人的第一封邮件一般情况下不要附报价表。

4，先看询盘的内容，一般客人在询盘中，如果指明要哪几款的话，那就报他指明要的型号价格，如果没有指明，只是说对那个品牌或是直接说对我们的产品感兴趣，那么我们可以发份目录供客人参考。

5，在客户看了目录感兴趣后，他们会再问价格，我们在给予对应的回复。

6，尽量去迎合客人的意思。

7，注意不要犯答非所问错误，专业点的客人不会理我们的邮件，而会产生反感。8，第一份邮件一定要提出问题让客人回复。

9，如果我们把所有的信息都暴露给客户，只会给机会让客户去做对比，导致连询问的机会都没有。更别说让客户在去进一步的了解我们的产品质量了。

10，这些询盘，我们再回客人的时候，不要直接说：非常感谢你的询盘之类的话。开始就直接说，我从ALI上得到你的信息，然后介绍公司，以开发信的形式发。11，客人的询盘必须要第一时间回复。

12，在客户有多处问题的时候，注意语气要有针对性的回答，每个答案前面要附带询问信息。

13，注意邮件格式。（详细有参照表），仅供参考，还是得根据实际情况出发

格式1：

Dear XXX

How are you ? It's my pleasure to contact you.

This is Miss 名字 from Shenzhen **** Technology Co.,Ltd, we are a professional manufacturer of laptop ac adapters in Shenzhen. Main products are Laptop Single Adapters, LCD Monitor Adapters, Universal Laptop AC Adapters, Universal Car Chargers and Laptop Battery as well as some other laptop accessories（改成你们公司主营的产品）.

With high quality , amazing price and well after service ,we have worked with many customers all over the world. so hope we can get in cooperation with you soon. Please check our website : www.***.com you will find out we have more adapter models, hope some models will be insterested by you and welcome the test samples.

Attached file with our ac adapter catalogue for your reference,hope we can receive your requested list in your reply.

Any questions, please add my MSN(邮箱最好是企业邮箱 ) or send me emails, I can try my best for you.

Looking forward to hear you soon.

格式2：

Dear XXX

How are you ? It's my pleasure to contact you !

This is XXX from XXXXX company, and I'd like to introduce our company to you briefy. We 公司 was founded in 2004 year, are one of a professional manufacturer of batteries and adapters in China and our main products item, please see the below details:

https://www.wendangku.net/doc/5012169693.html,ptop Battery

https://www.wendangku.net/doc/5012169693.html,tpop AC Adapter

2.Universal AC Adapter and Car Charger for Laptop

I checked your website, I found out your products just belongs to our products scope, so hope we can establish long-term business relationship with you in future. Also we believe that we can be one of your best suppliers by providing the best of our products, prices and services. So please check attached file with our all products catalogue and feel free to mail us for your any further details so that we can send you our best price in my next email.

For more our products information, please visit our website www.s公司官网or 公司的B2B平台网址.If qustions, please let me know at the first time.We will try our best to help you in the later days.

Your early reply will be appreciated by us !

Best Regards,

格式3：

Dear Sir/MISS,

We are sorry to make bold to send this to you. We got your name and address from the website. We are a professional power adapter manufacturer in China, and wish to be one of your suppliers. Please kindly forward this to your purchasing Manager or someone in concern if you are not in charge of it. Thanks for your kind cooperation!

My sales representaive suggested me to contact you. My name is Ms. **, Sales of Shenzhen *** Technology Development Co.,Ltd. Our company is a veteran of manufacturing all kind of adapters and chargers for latops, tablets and mobile phones.

Our main products include:

1. QC

2.0 6 usb charger/Multi port USB charger/ multi port car USB charger for cell phones

60w 6 port usb smart phone charger (1k): $11 for 1000pcs

2 IN 1 MFIµ data cable (1K): $5.8

2. USB wall charger and usb car charger

2 port usb car charger 4.8a (1K): $3

Single usb car charger with micro usb cable (1K): $3.5

3. Laptop car Adapter

4. Laptop AC Adapter

5. Universal laptop charger

6. Led power

If competitive price, punctual delivery and guaranteed quality and novelty design are what you needed – THINK OF SHENZHEN **. We are eager to establish a long-term mutual beneficial partnership with you.

We warmly welcome OEM ODM. So don’t hesitate to contact us for more details.

Waiting for your news!

外贸开发信范文

1.开发信应尽量少用已读回执功能，当然，一般情况下，刚写好一封新的开发信，自己对它的成效把握不大的时候，你也可以试着用这个功能，看看客户收到之后，会怎么处理。这里有个情况，有些客户就是看了，他也不会给你发已读回执。这种情况会比给你发已读回执的要多见。为什么不回复？这个问题问的好！有很多可能的情况，也许是客户目前有合适的供应商，或许是他只是想看看是什么邮件，或许是你的介绍没有达到让他要回复的那种效果。。。。可以给你回复的情况也很多，一种是因为礼貌性的回复，比如说I will contact you later whenever we have inquiries , we have put your company in our achives and shall contact you when required.... .其实主要的问题就是，要多了解这个客户，而不是套用网上已经流传几年的开发信模板，因为很可能你联系的这个客户已经收到很多这样的邮件，没有什么兴趣了。另外一点，也是很多新手忽略的就是，过多的介绍自己公司，没有去找出2个公司的共同点或者有可能的合作模式。还有很多，这里就不一一说明。 2.邮件标题的设置很重要！我已经在FOB上有介绍过，有机会在分享什么样的标题最能促使客户去点击打开。 3.你们发的是垃圾邮件。理由看第一点，没有针对性，只泛泛介绍自己。我有空的时候才发几封开发信，而且是一个月才发一些，你发的200封，我需要用大约1年时间才发那么多。https://www.wendangku.net/doc/5012169693.html,/thread-1556152-1-1.html，里面有有关我最基本的开发信写作的方法和思路。 1.Email 的格式：相关email 的其他信息请到https://www.wendangku.net/doc/5012169693.html,/wiki/Email，了解。特别请看E-mail social issues 及其他信息。（另，Wikipedia 是非常强大的一个平台，如有您有些想法不如直接在上面搜搜看，或许会有新发现哦，诸位现在看到有关Email的表述就是证明，经过多次实践，发现最好的方式就是：To：Mr. XXXX, Purchasing Manager,(just for your reference ) IBM( company name) Add: (mailing address) Tel: (don’t tell me you don’t know your prospect’s tell if you are a sales) Fax: (ditto) Mobile: (ditto) Others: (ditto) Dear Sir, Sub: XXX Qualified Manufacturer and Reliable Business Partner 接下来就是开发信正文，正文如何写法以后在跟各位一起商讨。 Thanks and with best regards, Your signature Position COmpany Tel: Fax Web: 大家看到这，应该会发现好像自己在那里已经看过这样的格式，是啊一般的英文书信中其中就有这种格式的，诸不知，正规的书信格式也是开发信成功的一个重要因素。现在来说说这种格式的优势何在：收信人一目了然。假设是我收到这样的开发信，我的第一感觉是，这封信是专门给我的，尽管上面没有写到我的名字JACK，但是他指明说要给purchasing manager,(当然这时我是采购经理的条件下)。其实大部分情况下，我就写TO : Mr PURACHASING MANAGER，因为通常情况下，尽管你知道这个公司是你潜在的客户公司，但是你竭尽全力搜取相关人员的名字，联系方式都没法实现。这时，你只能模糊的写，当然这是肯定比你只写dear sir or madam 还了不知到少倍，起码潜在客户知道你为了得到这些信息已经花费了

制造企业不可错过的外贸开发信技巧

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福步外贸文档下载中心外贸推广/开发信 (仅示范文本) 这个文档里的开发信全部是来自福步外贸论坛的，经过整理的，形式上面有些差别，大家可以经过自己的润色，来完善好属于自己的开发信。 ====================== 示例一================== Dear Sirs, We owe your name and address to the Commercial Counsellor's Office of the Swedish Embassy in Beijing who have informed us that you are in the market for Textiles. We avail ourselves of this opportunity to approach you for the establishment of trade relations with you. We are a state-operated corporation,handling both the import and export of Textiles. In order to acquaint you with our business lines,we enclose a copy of our Export List covering the main items suppliable at present. Should any of the items be of interest to you,please let me know. We shall be glad to give you our lowest quotations upon receipt of your detailed requirements. In our trade with merchants of various countries,we always adhere to the principle of equality and mutual benefit. It is our hope to promote,by joint efforts,both trade and friendshp to our mutual advantage. We look forward to receiving your enquiries soon. Yours faithfully,

很经典的外贸开发信范文

很经典的外贸开发信范文 1.Dear Sirs, We owe your name and address to the Commercial Counselor’s Office of the Swedish Embassy in Beijing who have informed us that you are in the market for Textiles. We avail ourselves of this opportunity to approach you for the establishment of trade relations with you. We are a state-operated corporation, handling both the import and export of Textiles. In order to acquaint you with our business lines, we enclose a copy of our Export List covering the main items sup pliable at present. Should any of the items be of interest to you, please let me know. We shall be glad to give you our lowest quotations upon receipt of your detailed requirements. In our trade with merchants of various countries, we always adhere to the principle of equality and mutual benefit. It is our hope to promote, by joint efforts, both trade and friendship to our mutual advantage. We look forward to receiving your enquiries soon. Yours faithfully, Encl. 2.Dear Mr Smith Wish you enjoy a great day! I would like to introduce myself. I am Stone Lee and I represent Efront Digital Textile company in Hangzhou, China. We are glad to know that you are a large retail enterprise in USA to deal with …… I was referred by friend in USA retail business who is familiar with your corporation. As a professional manufacturer, I would like to introduce our products to you and offer you a quote. We are a manufacturer of household textile products, including chenille bedspread, Spanish bedspread, tapestry wallhanging, throw, tapestry cushion, chenille carpet, upholstery fabric and more which are all digital jacquard machine weaved by import looms(16 in total from German and Italy). The catalogue I attached includes just some of our high quality products. Please visit our website at We have passed through ISO9001:2000;ISO14001:2004;ecological textile certification.It would be our pleasure to begin a business relationship with you and supply your stores with our quality products,. Sincerely yours, 3.Dear Mr. Steven Hans, We get your name and email address from your trade lead on that you are in the market for ball pen. We would like to introduce our company and products, hope that we may build business cooperation in the future. We are factory specializing in the manufacture and export of ball pen for more than six years. We have profuse designs with series quality grade, and expressly, our price is very competitive because we are manufactory, we are the source. You are welcome to visit our website which includes our company profiles, history and something latest designs. Should any of these items be of interest to you, please let us know, We will be happy to give you

外贸邮件群发开发信的4点技巧

外贸邮件群发开发信的4点技巧近期国外新冠病毒大爆发，很多国内的医疗器械企业纷纷开启海外市场。对于外贸企业来说，邮件群发推广是最有效的一种推广方式。但后来发现发给客户的很多外贸邮件被退了回来，原因是我的邮箱被列入了发送垃圾邮件的黑名单。这不是扎心吗！但是外贸企业在邮件推广的过程中遇到各种各样的问题，比如：外贸邮件开发信被大量拒收，邮箱被列入了垃圾邮件的黑名单等等，为了避免造成不必要的麻烦，下面U-Mail邮件营销平台就给大家介绍下外贸邮件群发推广的技巧和方法。 1、不要使用免费邮箱群发外贸邮件虽然使用免费邮箱群发邮件成本低，但是一般免费的群发邮箱服务商为了防止用户群发邮件，对其邮箱账号的发送数量，发送频率都做了限制，如果发送数量超过一定限额，就会被运营商加入黑名单禁止发送。推荐大家使用邮件群发工具去群发外贸邮件，比如：U-Mail邮件营销平台，无需下载安装，web登录即可进行邮件群发，而且到达率最高达到95%以上，保证你的每封邮件都进用户收件箱。平台按效果收费，发送不成功不计费，非常适合外贸企业进行邮件群发。 2、外贸邮件开发信的主题需个性化在给国外客户群发外贸邮件时，可以在开发信标题中可以加入其名，增加用户的信任感，

认为这是一封专门发送给他的邮件，可以增加客户的好感度,提高邮件点击率。U-Mail邮件营销平台提供9种常规变量，15种自定义的变量，如收件人姓名、性别、生日等。满足客户个性化群发需求。 3、外贸邮件开发信的内容简洁至上邮件广告不同于其他广告形式，邮件内容应该简洁至上，用最简单的文字或图片表达出你产品的特点和优势，让用户在第一时间找到他的关注点，如果用户感兴趣的话就会点击外贸邮件开发信里面的链接或回复你，否则，内容再多也get不到用户的需求点。U-Mail 邮件营销平台拥有大量精美的外贸邮件模板供用户免费使用，只需简单拖拽控件，就可制作出精美的外贸邮件开发信。 4、选择合适的发送时间因为不同地域之间的时差是不一样的，比如在中国是白天，但是在美国确是晚上时间，所以外贸邮件的发送时间特别重要，要根据发送对象选择合适的时间发送。避免因为时差原因导致用户不能及时看到你的外贸邮件开发信。当然在U-Mail邮件群发平台可以自主设定邮件发送的时间, 无需企业营销人员值守群发。

开发信范文

非常实用的外贸开发信范文(2010/04/13 11:25) 1.Dear Sirs, We owe your name and address to the Commercial Counselor’s Office of the Swedish Embassy in Beijing who have informed us that you are in the market for Textiles. We avail ourselves of this opportunity to approach you for the establishment of trade relations with you. We are a state-operated corporation, handling both the import and export of Textiles. In order to acquaint you with our business lines, we enclose a copy of our Export List covering the main items sup pliable at present. Should any of the items be of interest to you, please let me know. We shall be glad to give you our lowest quotations upon receipt of your detailed requirements. In our trade with merchants of various countries, we always adhere to the principle of equality and mutual benefit. It is our hope to promote, by joint efforts, both trade and friendship to our mutual advantage. We look forward to receiving your enquiries soon. Yours faithfully, Encl. 2.Dear Mr Smith Wish you enjoy a great day! I would like to introduce myself. I am Stone Lee and I represent Efront Digital Textile company in Hangzhou, China. We are glad to know that you are a large retail enterprise in USA to deal with …… I was referred by friend in USA retail business who is familiar with your corporation. As a professional manufacturer, I would like to introduce our products to you and offer you a quote. We are a manufacturer of household textile products, including chenille bedspread, Spanish bedspread, tapestry wallhanging, throw, tapestry cushion, chenille carpet, upholstery fabric and more which are all digital jacquard machine weaved by import looms(16 in total from German and

外贸开发信标题该如何写完整版

外贸开发信标题该如何写 HEN system office room 【HEN16H-HENS2AHENS8Q8-HENH1688】

做就离不开邮件营销，如何做好邮件营销其中几点很重要，比如开发信标题该如何写？因为在众多的开发信中，如何快迅抓住老外的眼球，这可起到至关重要的作用，下面小编整理了一些实战例子分享给大家：相关阅读： 1、Manufacturer of bamboo flooring/Supplier of Wal-Mart 这个标题为什么好呢？前半部分告诉客户我是做什么产品的，后半部分告诉客户我是沃尔玛的供货商。因为我们公司原来和沃尔玛合作过，而能成为它的供货商条件还是很苛刻的。首先付款方式是O/A 90天，每3个月结一次帐，如果中间质量或交货期出了什么问题，货款就要扣下来或者打折了。其次沃尔玛的需求量是很高的，这就需要你的生产能力很强，同时保证质量和交货期符合要求。所以如果能成为沃尔玛的供货商，的确是公司的一大卖点。可以毫不犹豫的把它写到邮件标题里，吸引客户的注意。 Supplier of Wal-Mart 这一句就可以顶十句话。我用4个字概括叫做名人效应？如果告诉大家我认识凤姐，大家是不是也对我刮目相看了。有的朋友这时候可能会想，我没有沃尔玛这样的大客户那该怎么办？其实就算没有，也可以这样写。因为你的客户的客户有可能就是知名的大买家。你可以尝试去和你现有客户八卦一下，看看他们的下家客户中有没有大型买家。如果有的话，就可以这样写了。因为事实上，你的货物最终的确是到了大型买家的手上。 2、Re: Ecotimber/product catalogue /brief intro. 这个标题后半部分没有什么特别神奇的地方，关键是开头有一个“Re:”。一般我们在回复别人的邮件后，系统自动会在原来邮件前面加一个“Re:”表示这是一封回复邮件。如果在给客人写的第一封信中，就加上了“Re:”会给对方造成一种错觉，以为是自己写了一封邮件，然后你回复他。十有八九客户会点来看一看。这招还是蛮管用的，但是要慎用，属于不得已而为之的方法。 3、John, are you ok with your * suppliers? 这个标题的杀伤力体现在指名道姓，平易近人。如果你知道你写信对象的姓名，那请你务必把它放到你的标题，正文中去。人多自己的名字总是很敏感。如果人群中有人叫你的名字，你会发现这个时候你的耳朵会特别尖。对于一个人最好的尊重就是首先要记得住他的名字。写邮件同样也如此。客户一眼扫过去，100个标题中，唯独你这一条中出现了他的名字，首先被点击的很可能就是你的邮件。 4、Stay Cool With Us–*** air conditioner supplier 这是一家卖空调的供应商，标题中Stay cool with us是一个英语的俗语，意思是和我们在一起可以无忧无虑。同时cool又让人联想到空调，所以是一语双关。这就是一种创意，和老外做生意光有精明的头脑的同时，如果能加上一点幽默感和创意。保证你可以脱颖而出。 5、Regarding mp3, Can you get your questions answered on the spot? 这个标题中，用了一个反问句，问客户你能立即解决你的问题吗？写信人的身份是一家外贸公司的业务员。外贸公司相对于工厂来说，显然具有一些劣势，但优势也

回复率高的几个开发信模板介绍

回复率高的几个开发信模板外贸开发信模板模板一： Hi Sir/Madam, Glad to hear that you're on the market for furniture,we specialize in this field for 14 years,with the strength of ERU&USA ANTIQUE FURNITURE,with good quality and pretty competitive price. Also we have our own professional designers to meet any of your requriements. Should you have any questions,call me,let's talk details. Best regards! Leon 外贸开发信模板模板二： Dear purchasing manager, Hello,this Lily Lee from xxx company,our company is a professional xx manufacturer with years’s experience.so we want to avail ourselves of opportunity establishing business relation with you. Please link our company web site:............. if you want to know more about our product.by the way, free sample are available. Tahnk you in advance! Best regards] Xxx Company name: Tel:……. Fax:……. MSN:.......... Skype:……….. 外贸开发信模板模板三： Subject: XX (products name) you need/ XX factory / xx good quotation Dear Sirs: We glad to get your information posted on xxxxxx. that you are in the market for XXXX. We would like to take this opportunity to introduce our company and products, with the hope that we may work together in future . This is (Name ) from (Company Name ) which is specializing in (Products Name ) for many years. According to your information posted on xxxx, we'd like to introuduce this item for you, and its feture have XXXXXXXXXXX ( products infomations)..... If you want to see more items,pls visit our websiteShould any of these items be of interest to you, please let us know. We will be happy to give you a quotation upon receipt of your detailed requirements. We look forward to hearing from you soon. Best Regards,

外贸函电,客户开发信

外贸开发函电需知道的六大要素外贸开发函电，现在比较流行的有两种形式一、简短型，就说我是谁，我厂做什么的，我们的网址是什么，你有什么问题就问我吧。二，长篇大论型，列举自己的观点以证实自己是比较专业的，比较像购物导购员那样子，通常把观点集中于1.通常你们在哪里采购，中国还有哪些地方便宜。2.价格的变动要素会有哪些。3 通常超低价的产品会出现的问题。4. 一些低价出现的成形，例如偷工减料，工人工资低，管理成本低之类，总之就是列出些观点让客户觉得你是足够专业的. 再下来简要描述一下，影响英文开发函电成功率的7要素： 1.首先要看你的开发信地址，真实买家?还是乱搜索出来的? 2.邮箱有效性，就是那个人还在用那邮箱不，还是没有用了。 3.退信问题，这个经常遇到。外贸知识外贸知识 4.邮箱的所有人，是他们的销售人员，还是财会，其他?，还是采购，还是老板本人呢?前面两种通常通常是不理会你的罗。 5.邮件的内容方面，吸引点是什么?你的邮件靠什么吸引了客户?你想达到的目的是什么?是他浏览你的网站?还是他给你加信? 6.运气问题。那个采购刚好那个时候有采购任务在身的。要是没有，他当然是懒懒的睡觉去罗。 7.邮件发过去，成为垃圾邮件的机率，这会与你的邮件标题，内容，还有他是否经常把类似的邮件标为垃圾邮件，你的邮件里面是不是带有附件，附件有多大，都有关系的。

Hi Sir/Madam, Glad to hear that you're on the market for furniture,we specialize in this field for 14 years,with the strength of ERU&USA ANTIQUE FURNITURE,with good quality and pretty competitive price. Also we have our own professional designers to meet any of your requriements. Should you have any questions,call me,let's talk details. Best regards! Leon 外贸开发信模板模板二： Dear purchasing manager, Hello,this Lily Lee from xxx company,our company is a professional xx manufacturer with years’s experience.so we want to avail ourselves of opportunity establishing business relation with you. Please link our company web site:............. if you want to know more about our product.by the way, free sample are available. Tahnk you in advance! Best regards] Xxx Company name: Tel:……. Fax:……. MSN:.......... Skype:……….. 外贸开发信模板模板三： Subject: XX (products name) you need/ XX factory / xx good quotation Dear Sirs: We glad to get your information posted on xxxxxx. that you are in the market for XXXX. We would like to take this opportunity to introduce our company and products, with the hope that we may work together in future . This is (Name ) from (Company Name ) which is specializing in (Products Name ) for many years. According to your information posted on xxxx, we'd like to introuduce this item for you, and its feture have XXXXXXXXXXX ( products infomations)..... If you want to see more items,pls visit our websiteShould any of these items be of interest to you, please let us know. We will be happy to give you a quotation upon receipt of your detailed requirements. We look forward to hearing from you soon. Best Regards, Your name ( position) company date ....(NAME, ADDRESS, WEBSITE, MAIL, TEL AND FAX ETC.)

外贸专业开发信

Hi Sir/Madam, Glad to hear that you're on the market for furniture,we specialize in this field for 14 years,with the strength of ERU&USA ANTIQUE FURNITURE,with good quality and pretty competitive price. Also we have our own professional designers to meet any of your requriements. Should you have any questions,callme,let's talk details. Best regards! Leon 外贸开发信模板模板二： Dear purchasing manager, Hello,this Lily Lee from xxx company,our company is a professional xx manufacturer with years’s experience.so we want to avail ourselves of opportunity establishing business relation with you. Please link our company web site:............. if you want to know more about our product.by the way, free sample are available. Tahnk you in advance! Best regards] Xxx Company name: Tel:……. Fax:……. MSN:.......... Skype:……….. 外贸开发信模板模板三： Subject: XX (products name) you need/ XX factory / xx good quotation Dear Sirs: We glad to get your information posted on xxxxxx. that you are in the market for XXXX. We would like to take this opportunity to introduce our company and products, with the hope that we may work together in future . This is (Name ) from (Company Name ) which is specializing in (Products Name ) for many years. According to your information posted on xxxx, we'd like to introuduce this item for you, and its feture have XXXXXXXXXXX ( products infomations)..... If you want to see more items,pls visit our websiteShould any of these items be of interest to you, please let us know. We will be happy to give you a quotation upon receipt of your detailed requirements. We look forward to hearing from you soon. Best Regards, Your name ( position) company date ....(NAME, ADDRESS, WEBSITE, MAIL, TEL AND FAX ETC.)

两封很好的外贸开发信模板

邮件标题（要是我，邮件标题一看就知道是推销的，I am sorry, please fuck off and stay in my trash box） 2. 邮件内容是否吸引/对客户是否有效，有利可图；客户是否感兴趣. 开发信模板(一) Company Name: Mailing Add: Tel.: Fax.: Email: Web.: Kind Attn.: Mr. Jack Wey-- General Manager (hope I would be the GM one day) Subject: XXXXX Cooperation/ Dear Mr. Jack Wey [Your company] is the main [your product] manufacturer in China since 1968, our major clients are[those have very good reputation and renown companies in the field that have direct or indirect biz with your company, . IBM, SONY .. ]. We believe that you can rely on us as we provide you quite satisfactory service and products with best quality at most competitive price in the world. We are very happy if you do not hesitate to send us any of your inquiries and we will always give satisfactory services. Products: (product range) Standards: (product design standard, if any) Service: (product applicable field, function)