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商务英语函电实训大纲

商务英语函电实训大纲
商务英语函电实训大纲

《商务英语函电》实训大纲

一、课程性质和任务

商务英语函电是中等职业学校国际商务专业的一门主干专业课程。本课程的任务是培养学生阅读、翻译和写作英语商务信函的能力,使学生能用英语处理进出口业务往来函电和签订合同。

二、课程实训目标

(一) 知识教学目标

1. 初步掌握1 000个左右的商务函电常用词汇。

2. 了解商务函电常用短语、术语、习惯用语和习惯表达方式。

(二) 能力培养目标

1. 能正确理解外商来函并译成通顺、具有专业特点的汉语。

2. 能用正确的格式和语言文字撰写各业务环节的简单英文信函。

3. 能正确理解、翻译及填制一般的英文合同、协议。

(三) 思想教育目标

1. 能自觉贯彻执行我国对外经贸方针政策。

2. 具有开拓创新的精神和良好的职业道德。

三、教学内容和要求

(一) 英语商务信函的格式

1. 了解齐头式、缩进式及混合式的写法。

2. 能正确书写信头、日期和封内地址。

3. 能正确书写信封。

(二) 建立和促进业务关系

1. 学会介绍业务范围、经营方式。

2. 学会介绍商品。

3. 了解邀请函及请柬的写法。

(三) 询盘与报盘

1. 掌握询盘及报盘信函的写法。

2. 学会用恰当的语气写信催促买方接受报盘。

·1·

3. 学会恰当地说明价格减让的原因、幅度和以期达到的目的。

(四) 还盘

1. 掌握还盘信函的写法。

2. 学会用恰当的语气和理由说服买方接受报盘。

3. 学会用恰当的语气说明延迟供货的原因。

4. 学会用恰当的语气写信谢绝还盘。

(五) 达成交易

1. 了解确认成交信的写法。

2. 了解确认续订信的写法。

(六) 支付

1. 了解各种支付条件的表达方式。

2. 会写变更支付方式的信函。

(七) 开证与改证

1. 学会用恰当的语气催促买方开证。

2. 学会写开证通知。

3. 会写展证或改证的信函。

4. 了解信用证的条款。

(八) 装运

1. 了解装运指示和装运通知的写法。

2. 了解催装、分批装运和转运函的写法。

3. 了解集装箱运输的一般表达方式。

(九) 保险

1. 了解各种保险险别及常用保险条款的表达方式。

2. 学会要求超额保险。

3. 学会通知买方保险。

(十) 索赔与理赔

1. 学会写索赔和理赔的信函。

2. 学会写投诉和受理投诉的信函。

3. 学会写拒赔的信函。

·2·

实训学时分配建议(72学时)

·3·

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