hnd大综合2

..Content Page

Summary (1)

Introduction (2)

Main body

Section 1: Effects of Customer Care Strategy of Southwest Airlines

1.1Introduction to activities of Customer Care Strategy (3)

1.2Effects of the Customer care (4)

Section 2: Assessment of the implications of the above effects

2.1Assessment of the effect to customer satisfaction (7)

2.2 Assessment of the effect to employee satisfaction (8)

2.3 Assessment of the effect to brand image (8)

2.4 Assessment of the effect to turnovers and revenue (9)

Section 3: Conclusion &Recommendation

3.1 Conclusion (10)

3.2 Recommendation (12)

Conclusion (13)

Reference (14)

Appendix (15)

Summary

Southwest Airlines Co is an American low-cost airline and the world's largest low-cost carrier. It is the largest airline in the world by number of passengers carried per year and maintains the fifth-largest passenger fleet of aircraft among all of the world's commercial airlines. Southwest's successful business model involves flying multiple short, quick trips into the secondary airports of major markets, and this can meet most customers? need of more efficient and less costly.

The issue is discussed the Customer care strategy of Southwest Airlines. Customer Care Strategy of Southwest Airlines Co is dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit. Southwest Airlines are committed to provide our Employees a stable work environment with equal opportunity for learning and personal growth. Above all, Employees will be provided the same concern, respect, and caring attitude within the organization that they are expected to share externally with every Southwest Customer. This investigation has been used questionnaire, telephone interview, face to face interview, internet and magazine to investigate this issue. This investigation has been investigated the background of Southwest Airlines and the development of its customer strategy and customers? satisfaction figure, Southwest Airlines? standards in details (Employee, Customer, Supplier, Community, Environment) and ways in which the standards were established.

This report includes three sections. The first section introduces the effects of Southwest Airlines? customer care and the current situation or activities. The second section introduces assessment of the implications of the above effects specifically. Simultaneously, the section could also analyse the elements and factors of these effects. The third section, some suggestions will be proposed in conclusion part immediately according above part and analysis outcomes.

Evaluation to the Customer Care Strategy of

Southwest Airlines

Introduction

Southwest Airlines Co. is an American low-cost airline based in Dallas, Texas. The airline was established in 1967 by Rollin King and Herb Kelleher, adopting its current name in 1971, and as of June 5, 2011 is the largest airline in the United States based upon domestic passengers carried. Southwest has 37,000 employees as of December 2011 and operates more than 3,300 flights a day. As of January 2012, Southwest Airlines operates scheduled service to 97 destinations in 42 states, which maintains the fifth-largest passenger fleet of aircraft among all of the world's commercial airlines.

Southwest Airlines explain propose, benefits and steps of customer care strategy to shareholders and executive managers clearly to get understanding and support from them, so the new customer care strategy can enforce in the shareholders and mangers area. Southwest Airlines collect relational information of customers by individual interview, focus group interview and questionnaire. In this way, Southwest Airlines aims at the goal customers groups.

The report is to evaluate the customer care strategy of Southwest Airlines. About section 1, introduces the effects of Southwest Airlines? customer care and the current situation or activities. In addition, the part 2 discusses these effects specifically. Simultaneously, the section could also analyse the elements and factors of these effects. Last but not least, in the section 3; according above part and analysis outcomes, some suggestions will be proposed in conclusion part immediately.

Main Body

Section 1: Effects of Customer Care Strategy of Southwest Airlines 1.1Introduction to the Customer Care

Customer care plays a pivotal role in today?s business scenario. About the customer care strategy, Southwest Airlines used many methods to do customer care. These methods are very successfully. Southwest Airlines explain propose, benefits and steps of customer care strategy to shareholders and executive managers clearly to get understanding and support from them, so the new customer care strategy can enforce in the shareholders and mangers area.

Southwest Airlines d evelop the teams? plans which about how to improve service and satisfaction to the customer, making sure the team to be more professional and special to deal with customers. They should align the customers, informing the customers that the customer care team has been formed, and enlist their support in the overall effort. Meanwhile, the company ensures a one-to-one alignment between the supplier organization and the customers. Make a speech or have a meeting to do the last mobilization to all the staff.

Southwest Airlines should identify customer demand and collect the relational information. Southwest Airlines collect relational information of customers by individual interview, focus group interview and questionnaire. In this way, Southwest Airlines aim at the goal customers groups and listen to the voice of customers: Firstly, they usually do some researches or surveys on those strategic customers by getting their specific perspective on the Southwest Airlines. Secondly, they classify, pack up the basic information and data. Then analysis, compare and contrast the data based upon the voice of customer and collect the perspectives of senior and middle managers. Finally, they should monitor and adjust the performance, putting attention to the performance to measure the effect.

For the business customers, the company specifically provides a booking web called SWABIZ. Except the normal ticket function, the web still provide free business travel tolerance report function to the manager that is responsible for the enterprise so that the managers better manage their data of business trip.

Through the company network, it is easy for the passengers to find the company fare system. In addition, besides reserving hotel, car and boat online, passengers now can use their own computers to print out boarding check 24 hours before. Recently, the company also introduces wireless check-in capacity to provide passengers relevant information before departure. Now more than 50% of the passengers are through the self-service counter which was set up by the company to check-in in every airport operating by Southwest Airlines. Passenger may take much unnecessary time to find the most suitable ticket in different web site, so the company provides a range of services aiming at reducing the inconvenience.

1.2Effect of the Customer care

Effects of the Customer care to Customer satisfaction

The customer care can helps to improve customer satisfaction. It's an old adage that every business is dependent upon its customers. A business that treats its customers poorly is a business that will not last for long.Treating customers with respect, greeting them with enthusiasm and going above and beyond to resolve any problems and issues can keep customers coming back. When companies seek to resolve problems and issues in a quick, pleasant and efficient manner, customers remain confident in the company and continue the business relationship. Customer care is one of the less tangible aspects of a business, but that does not make it unimportant. On the contrary, many customers will remember the quality of service they received more than the quality of a product.

To help build customer satisfaction, Southwest Airlines continually improves their overall Customer service experience. Employees are trained on assisting its customers

into and out of the aircraft seat; however, the customer being transferred knows the best way for us to help. To do this, Southwest Airlines has tapped into Twitter, Facebook, and created a corporate blog-allowing the company to have a direct conversation with their customers in real-time. In this webinar, find out how social media channels combined with proactive customer service initiatives have helped Southwest Airlines to engage with customers and build loyalty.

Effects of the Customer care to Employee Satisfaction

The customer care can improve the employee satisfaction. Southwest airlines think, as long as the increasing motivating of employees, profit is spontaneous thing. The company fully shows employee care and put the benefit of employee into a very important position. When employees themselves gain their deserved care and respect, they will provide more warm and thoughtful service to their customers. So during the recruitment progress of its staff, Southwest Airlines are committed to provide every employee a stable work environment with equal opportunity for learning and personal growth. Creativity and innovation are encouraged for improving the effectiveness of Southwest Airlines. Above all, Employees will be provided the same concern, respect, and caring attitude within the organization that they are expected to share externally with every Southwest Customer.

According to company employee wages and job satisfaction survey report says, as the current aerospace industry as a whole, Southwest Airlines employee salary level is the highest as the employee satisfaction is the top. The research report, in general, other conditions in the same case, its employee?s satisfaction than the other company is engaged in the average salary for the same work condition is 23% higher, and its average employee salary is 10% higher than other big airlines companies.

Effects of the Customer care to brand image

The customer care can enhance the brand image of Southwest Airlines. In the competitive aerospace industry, branding is a valuable intangible asset of a company.

Branding plays an important role because positive brands will enable customers to better visualize and understand products, reduce customers? perceived risks in buying services, and help companies achieve sustained superior performance. Although Southwest Airlines is the best on flight, there are some company do well in other area, such as lower cost, more friendly communication, etc. The impact of customer care on the brand image such as buying attitudes and behavious of passengers towards Southwest Airlines has become an important issue.

The customer care plays an important role in brand building. A favourable brand image increases various outcomes such as customer satisfaction, service quality and repurchasing intention. The good customer care can help spread positive word-of-mouth, resulting in an additional avenue for marketing and advertising for your company. The brand image of Southwest Airlines is as an American low-cost airline and the world's largest low-cost carrier, so Southwest Airlines must keep the position of the price and improve itself in the whole area of customer care.

Effects of the activities to turnover and revenue

The customer care strategy can increase the turnover and profits of Southwest Airlines. Good customer care understands the relationship between the way they greet, treat and handle customers and the bottom line. Efficient customer care strategy seeks to solve problems as they occur, and, if possible, prevent them in the first place. For instance, when processing an order for products or services, good customer care will ask necessary questions to ensure the customer is ordering the correct item or service, and will verify the data before ending the call or contact to verify accuracy. This can reduce the drain on company resources and increase customer satisfaction by reducing the number of returns, complaints and problems that crop up because of poor handling. In addition, properly trained representatives can effectively cross-sell additional products or services while processing customer orders, thereby increasing sales.

Good customer care capitalises on the ideas customers provide for suggested products

and services, leading to opportunities for new innovations and revenue streams. Happy customers help spread positive word-of-mouth, resulting in an additional avenue for marketing and advertising for your company.

Section 2: Assessment of the implications of the above effects

2.1 Assessment of the effect to customer satisfaction

In order to proof the customer care helps to improve the customer?s satisfact ion, quantitative research can be used to measure how many people feel, think or act in a particular way. There is also a questionnaire of the customers (which is about their satisfaction in Southwest Airlines). The simple drawn is 720. (See appendix 1)

From the pie chart, the percentage of “very satisfied” is 18%; the percentage of “satisfied” is 59%; the percentage of “very dissatisfied” is 8%; “Neither” accounts for 3% and “dissatisfied” occupies 12%. Most of loyal customer thought they were satisfied Southwest Airlines services.

The pie chart shows the customer service satisfaction rate of the service provided by

Southwest Airlines. Most of the customers are satisfaction, except the percentage 23%. So from this survey, the customers are mainly satisfied.

2.2 Assessment of the effect to employee satisfaction

It can be found that, Southwest Airlines have held the record which named as “The best employer” for several years. Also as these factors, the staff is motivated and has a high loyalty of Southwest Airlines. As an evidence to convince, there is a related profession standard, which Southwest Airlines use to make the standard of customer care.

To start with, the company should provide employee clear and fair employ clause, consisting of clear employ clause and requirement, a program to protect fair and some efficacious communication. Secondly, Health and safety working environment include a program to protect health and to improve the health and safe standards and fair salary system. Employees should know the paying time and method clearly with considering the local consumption level and the market when setting salary. Thirdly, the company should organise and encourage employees in their career. Each employee has chance to get development and learning. Lastly, Southwest Airlines prohibits any and all types of harassment or discrimination of our Employees by other Employees or outside parties.

2.3 Assessment of the effect to brand image

The customer care promotes a good reputation on the brand image. In terms qualitative research which used to gain insight into people's attitudes, behaviors, value systems and so on, an interview about the brand image evaluation of Southwest Airlines (See appendix 4) can realise customer?s attitude to its brand image.

Through surveying 200 customers, the conclusions shows that most interviewers think Southwest Airline have a good brand image due to the good customer care. From the pie chart we can see that 51% of the interviewer? view about SWA?s brand image is

good, 19% is so well and 14% is great. However, 11% of bad views and 5% wretched also exist in the interview.

,

What I?ve learned during the brand image evaluation of Southwest Airlines is that most customers think that the building of Southwest Airlines? brand image do well in the previous time. However, the 16% of customers? bad experience means that it still needs some improvement no matter its customer care or the promotion activities. In addition, this also has proved that the customer care strategy actually raise a lot of customers and establish a good image for the company?s brand.

2.4Assessment of the effect to turnover and revenue

The customer care can help Southwest Airlines to make more profits. To prove this, there are some statistics of the financial report which can reflect the increasing trend of the margin profit and the operational situation, and then the income statement and cash flow which can reflect the increasing of the sales.

The largest low fares airlines - Southwest Airlines announced the fourth quarter of the

HND大综合1GU1答案

Sectio n1 Questio n 1: Part A Give n the competitive n ature of the mobile telecom muni cati ons market an alyse the likely advantages and disadvantages to Opal of establishing a partnership agreeme nt with ano ther compa ny .12 Adva ntages: Firstly, the part nership agreeme ntsca n provide Opal with tech no logy assista nce」t allows Opal for the joint developme nt of new products and the shari ng of tech no logy. Secon dly, a Chin ese part nership not only gives Opal access to local kno wledge but also provides an air of acceptability that is importa nt whe n con duct ing bus in ess in China. Thirdly, local firms 'ell-reputation and wealth of experience will also help Opal to en sure that product developme nt and customer service is specifically targeted at meet ing the local n eeds and dema nds of the local market. Fourthly, compa nies in part nership can share the costs and reduce the risk. Disadva ntages: As for the disadva ntages, firstly, the own tech no logy of Opal might be leaked because of the shari ng of tech no logy which may result in the loss of Opal' competitive adva ntages. Secon dly, in a part nership with others, the con trol power of Opal compa ny might be distributed because of the con siderati on of other part ners Thirdly, firms need to share the profits and there might be conflicts since those companies are profitable organizations. PART B s be i

HND 大综合 第一部分Planing

1.0 Planning―Action Plan 1.1 Introduction I'm working in Cadogan Bank plc which provide investment service.I will provide Alexander Flynn,his wife Janet Flynn and three children some personal financial products.As an Investment Services Manager,the main responsibility is to help people providing personal financial products.In whole of this financial service, my expectation is follow up the customer needs,at the same time help customer to achieve maximum profits.In England is including two kinds of Investment Services Manager which are Tied Adviser and Independent Financial Adviser.A Tied Adviser is only provide some products which is from their own bank.Independent Financial Advisers can provide products from the whole of the UK market. In England Alexand er’s family is a middle class.In England,the middle class annual income is ￡350.000.Therefore they are too busy to have no time to management of their property.At the same time they are also well-to-do.Therefore they can not worry about some product is too expensive to afford.So I can provide the best suitable provider.Cadogan Bank is a commercial bank,moreover is one of the institution by Financial Service Authority (FSA) regulation.In UK,FSA only supervise nineteen bank.If the bank's business is bad or default,FSA can undertake compensation.These are fully demonstrates that Cadogan Bank is reliable.A commercial bank provides savings,money market accounts,mortgage and so on.Because of this cause,I can help client to find some investment and financial product.In England,there have five kinds of provider.I will use three of these provider in whole of this report. The client needs saving,borrowing and personal insurance.Due to customer needs has variance,the provision of products are possible to satisfied customer.This is why we should find other provider in UK to satisfied customer needs.

HND大综合GU答案

H N D大综合G U答案 文件排版存档编号：[UYTR-OUPT28-KBNTL98-UYNN208]

S e c t i o n 1 Question 1: Part A Given the competitive nature of the mobile telecommunications market analyse the likely advantages and disadvantages to Opal of establishing a partnership agreement with another Advantages: Firstly, the partnership agreements can provide Opal with technology assistance. It allows Opal for the joint development of new products and the sharing of technology. Secondly, a Chinese partnership not only gives Opal access to local knowledge but also provides an air of acceptability that is important when conducting business in China. Thirdly, local firms’ well-reputation and wealth of experience will also help Opal to ensure that product development and customer service is specifically targeted at meeting the local needs and demands of the local market. Fourthly, companies in partnership can share the costs and reduce the risk. Disadvantages:

HND大综合1答案

1.有关的知识: product line; product items; product positioning; product life cycle; 可能的优势：coherent连贯grouping of products within one market (drinks)---can help to gain economies of scale in promotion and operations, build managerial expertise etc; Targeted at a number of different markets(eg orangina, Tizer); range of different product lines and items—some have a very clear identity (eg Irn-Bru) 缺点：many are at the mature stage of the product life cycle; soft drinks is a rapidly changing market and new brands may be important (Barr’s may be finding it hard to develop new brands—its own brands are well-established and its franchises are in a static market(Orangina), or not well-know in the UK(Lipton Ice Tea). Part(b) 有关的知识：Price elasticity of demand; promotional methods; product life cycle; market research. Price elasticity may influence Barr’s in that it can lead to attempts to enhance brand loyalty so that price elasticity is reduced which, in turn, curtail the impact on sales of a change in price. There are many examples in the case study of attempts to develop brand loyalty, eg Irn-Bru, Tizer 2. Relevant concepts: systems approach; stakeholders; government economic policy; users of financial information. Answers should use examples to show how Barr’s has reacted to feedback from its environment and how it has tried to influence it. Answers should analyse the process by which Barr’s interacts in each case. Possible example include: use of government. Assistance when entering the Russian market(and discussion of market failure); threats to or angina franchise; changing promotional methods to make use of the internet; currency fluctuations and the knock-on effects; ASA and possible public reaction to Barr’s . Answers which consist of a series of examples with no analysis should get a maximum of seven marks. 3. （a）Relevant concepts: stakeholder; purpose of financial information; management control; organizational goals; objectives and policy; demand. Fidelity buys shares so that the dividends from them can be distributed to holders of its units. The information which it needs will depend on its organizational goals, eg: the degree of risk it is willing to take. These are not given so it is not easy to say which information will be valuable. Howeven, it may include: franchise agreements (eg when they start and end as this may influence Barr’s earnings); ASA adjudications which may affect the demand for Barr’s products; investments in new machinery(influence extent to which Barr’s is competitive); promotional campaigns(influence demand for product); dividends(because this will influence earning that it gets and how much it can pay its unit holders). Provide a reasoned argument which explains the link between the information and its value to Fidelity. （b）Relevant concepts: Stakeholder; strategies of control; organizational goals, objectives and policy; formal organization; users of financial information; purposes of information ; sources of relevant information. Answers should make it clear which item of information has been chosen, eg profit after tax. For fidelity, this could be used to monitor whether it has invested in terms of its objectives(eg these may relate to companies which have stable earnings), whether it has a suitable share profile across several companies; whether previous share purchasing decisions should be reviewed. Barr’s could use it to monitor the year on year progress of the company, to monitor the effectiveness of its profit sharing scheme. A reasoned argument which explains the link between the item information and control in the two companies. 4.Relevant concepts: market demand; internal and external environment; goals; purpose and analysis of financial statements; sources of finance; product mix marketing mix; product life cycle;

HND金融大综合

HND金融大综合 2.1 The demands of these consumer can divide into savings, mortgage needs and protection needs. 2.11 The demands of savings. The cost of daily life, the cost of three children, the crowd of high income, The surplus income need to save. 2.12 The demands of protection needs. Flynn has an outstanding mortgage of ￡450,000, and this couple has recently decided to build an extension to their home at a cost of ￡300,000. The demands of protection needs. 2.13 The adults is more old than yesterday, and the state of health of them we all do not know. They all need some help to get guarantee to ensure their cause. The children of Janet need a good environment to grow. And their family should protect their property. 2.2~2.3 ◆ The cost of daily life. Every family all need this for spending. If there is not a particular plan, this family will be faced with many problem. So the current account is the best choose. ◆ The education cost of Flynn’s three children. All parents want to their children have a perfect childhood to the benefit of their future. So have a whole educat ion is necessary. So a good family affirm draw up a plan for their child ab ovo. We need to choose educational endowment. ◆ Janet work as Alexander’s personal assistant. As his assistant she is paid a salary of ￡550,000 per annum. So he is belong to the human of high income. They also need to rate payment very much. But we can take steps of avoid the tax, and find the product of tax exemption. So the fixed interest savings certificates is best fit for us. ◆Like the high income crowd. Then have a large of money can not use. So the last money we will save it. The best way is save it in fixed deposit. Fixed deposit is our good choice. ◆ Flynn has an outstanding mortgage of ￡450,000 on the property. And the loan of he has loss occurrence. So the best way perhaps change it to capital and interest mortgage. Because it can reduce the lose. ◆ Flynn has recently decided to build an extension to their home at a cost of ￡300.000. But he does not have mortgage to get loan. So he only to get it by himself. ◆ When the adults grow older. Everyone all want have a guarantee for themselves. Even if has an accident in the future. But can not get so much attack. So they need to buy the insurance of term insurance. ◆ Ditto. When the adults grow older. The health of themselves is more and more to hard to know. And their body can not get some serious attack. So they are better to buy the insurance of accident insurance. ◆ No matter what man or women. They have the cause of themselves. So they also need to buy the insurance of enterprise insurance. ◆ The three children of Janet. They are young. So they need a guarantee for their growth life. Prevent happen something we don not want. The accident insurance is very good. Because the children are very naughty. ◆ Every family has their own economy. And must protect their income to hold the cost of everything. I think the property insurance is the obbligato for every family. 2.4 ☆Alliance Leicester plc Alliance Leicester plc(LSE:AL) is a British bank, formerly a building society. It was formed in 1997 by the flotation of the former Alliance Leicester Building Society on the London Stock Exchange. It is listed on the FTSE 100. its headquarters are in Carlton Park, a business park in Nar borough, south of Leicester in England. ☆HSBC Headquartered in London, HSBC is one of the largest banking and financial services organizations’ in the world. HSBC's international network comprises around 7,500 offices in 87 countries and territories in Europe, the Asia-Pacific region, the Americas, the Middle East and Africa. ☆Banco Santander Santander holds a unique position in international banking, with a solid base of recurrent retail commercial banking and a high degree of geographical diversification, which guarantees its future. Continental Europe, where the main commercial units are the Santander and Banesto Networks in Spain, Santander Totta in Portugal and Santander Consumer Finance, which has consumer finance operations in 19 countries. ☆ Lloyds TSB Black Horse is

HND 大综合

HND 大综合 1．(a) Why BAA argued for two additional runways in Scotland?8 In Scotland, two additional runways will take the profit maximum for BAA’s airport which is the maximum profit we will get in nowadays. BAA plans mean it will spend more than 2 million every day on airport infrastructure. They pay much money in the construction and facilities in the airport. So BAA need to gain the more revenue and profit to off set the heavy capital expenditure. According to BAA’s nature of business module, they have a highly fixed cost and lower variable cost. So they hope fully use their operational potential which gain more profit. Additional runway takes more airlines and passengers to BAA. Under the circumstances, BAA need to gain more revenue to offset the highly fixed cost to achieve better financial performance. Two additional runways will improve BAA’s future competition competence in Scotland. If they can argue more runways, it will help them to increase the operational ability and to attract more airways use our services. As a result, it will bring more business to our company. According to 2003 white paper, airport expansion and the future development of the aviation industry in the UK over the next 30 years. The BAA gains more additional operational ability will help us catch the opportunity to grow up in future.

HND大综合

1.Planning—Action Plan Likely resources to be used I am a bank's investment manager. Our target customers are David and his wife Martha Collins. This is the first phase of the report, including strategy, the main resources and the timing of the project. In this report I will use some resources are as follows : the main research: I will use surveys and observational studies, to David and Martha plan to close the lowest risk profit maximum programme. Secondary research: I will search for online information search, information books, buy a newspaper, the questionnaire survey way, I will also use ( questionnaire in the appendix), then I realized that any customer is old people who are over the age of 70to obtion low risk financial plan. Also researchers to generate a financial plan from 2011 to2013. I have a group, we will have a discussion group. This information can understand the new rate, new product information, some banks, I can with my group to provide the best customer project. Strategy for carrying out report Product life cycle is a marketing study, which can help customers know, they can get the maximum profit investment. In the first instance, I will consult by telephone to understand the idea of the David`s and Martha`s in mind and make a household survey. So that they may be more understanding of the financial construction order to understand their needs. On the one hand, according to their family is saving, pensions and any other expenditure. I will make a list of funds, then analyze and identify the financial risks and other kind of risk like this investment was failed and so on. Different portfolio based on different stages of lifetime, customers can choose according to their own situation of different products. Group discussion, there are many staff to customer service and we can discuss the best solution for customers How the project will be managed

HND大综合1GU1答案

Section1 Question 1: Part A Given the competitive nature of the mobile telecommunications market analyse the likely advantagesand disadvantagesto Opal of establishinga partnership agreement with another company.12 Advantages: Firstly, the partnership agreementscan provide Opal with technology assistance.It allows Opal for the joint development of new products and the sharing of technology. Secondly, a Chinese partnershipnot only gives Opal access to local knowledge but also provides an air of acceptability that is important when conducting business in China. Thirdly, local firms 'well -reputation and wealth of experience will also help Opal to ensure that product development and customer service is specifically targeted at meeting the local needs and demands of the local market. Fourthly, companies in partnership can share the costs and reduce the risk. Disadvantages: As for the disadvantages, firstly, the own technology of Opal might be leaked because of the sharing of technology which may result in the loss of Opal 'csompetitive advantages. Secondly, in a partnership with others, the control power of Opal company might be distributed because of the consideration of other partners Thirdly, firms need to share the profits and there might be conflicts since those companies are profitable organizations. PART B Identify and justify possible options the senior management may have which will enable Opal to maintain its current levels of success and profitability. 8 Firstly, since Chinese market has enormous potential, Opal needs continue to invest in Chinese market to gain more market shares for its expansion. Secondly, Opal can sign the partnership agreementswith more companies, to gain more comprehensive market information and share the technology and develop new products. s be n

HND 大综合2 planning

Contents Personal assessment of skills (2) Title of the project (2) Objectives of the project (2) Statement of issues of investigate (3) Reasons for the choice of issue (4) Justification for the choice of business (5) Primary and secondary sources of information (6) Primary information (6) Secondary information (6) Methods and Justification (7) Plan (8) Negotiated dates for the planning, development and evaluation of the project and timescales for conducting the investigation (7) Identification of the resources including time needed to carry out the investigation (8)

Personal assessment of skills I have a lot of advantage, such as honest and optimism. Due to good group consciousness, I can make contribute to cooperation and cohesion so that achieve organization’s goal as early as possible. When teammates speak, I am able to listen to their communication. If having mistake or different opinion, I will talk about with them instead of directly asking. I can work alone and work with others having various character. Apart from these, I have better executive power. Mission belonging to me, will usually be achieved before deadline. Before project, I realize my weakness. I have obsessive compulsive disorder, When I want to solve one thing, if it is unfinished, I will never do the next thing. so, sometimes, my project’s speed of progress is uncertain. Arranging mission improperly often lead to low efficient. In addition, because of carelessness sometimes, there is high mistake odds in my work. The GU 2 is a opportunity that can help me improve my weakness on above aspect, at same time, GU2 also is good for improving these abilities such as, communication and expression. Title of the project The title of my report is Hazeline in China-- investigation on the marketing strategy of Hazeline. Objectives of the project When planing to enter into Chinese market, Hazeline has to face the potential threats and opportunities. As world-famous corporation, Unilever must issue a series of measures about how enter into a new market and how obtain expected results for Hazeline. Therefore, my objectives of the report are giving as follows: 1)Survey the internal and external situation of Hazeline. 2)Identify opportunities and threats in Chinese market.