品牌营销战略参考文献和英文文献翻译

世界贸易和国际贸易【外文翻译】

外文翻译 原文 World Trade and International Trade Material Source:https://www.wendangku.net/doc/5a5459598.html, Author: Ted Alax In today’s complex economic world, neither individuals nor nations are self-sufficient. Nations have utilized different economic resources; people have developed different skills. This is the foundation of world trade and economic activity. As a result of this trade and activity, international finance and banking have evolved. For example, the United States is a major consumer of coffee, yet it does not have the climate to grow any or its own. Consequently, the United States must import coffee from countries (such as Brazil, Colombia and Guatemala) that grow coffee efficiently. On the other hand, the United States has large industrial plants capable of producing a variety of goods, such as chemicals and airplanes, which can be sold to nations that need them. If nations traded item for item, such as one automobile for 10,000 bags of coffee, foreign trade would be extremely cumbersome and restrictive. So instead of batter, which is trade of goods without an exchange of money, the United State receives money in payment for what it sells. It pays for Brazilian coffee with dollars, which Brazil can then use to buy wool from Australia, which in turn can buy textiles Great Britain, which can then buy tobacco from the United State. Foreign trade, the exchange of goods between nations, takes place for many reasons. The first, as mentioned above is that no nation has all of the commodities that it needs. Raw materials are scattered around the world. Large deposits of copper are mined in Peru and Zaire, diamonds are mined in South Africa and petroleum is recovered in the Middle East. Countries that do not have these resources within their own boundaries must buy from countries that export them. Foreign trade also occurs because a country often does not have enough of a particular item to meet its needs. Although the United States is a major producer of sugar, it consumes more than it can produce internally and thus must import sugar.

关于力的外文文献翻译、中英文翻译、外文翻译

五、外文资料翻译 Stress and Strain 1.Introduction to Mechanics of Materials Mechanics of materials is a branch of applied mechanics that deals with the behavior of solid bodies subjected to various types of loading. It is a field of study that i s known by a variety of names, including “strength of materials” and “mechanics of deformable bodies”. The solid bodies considered in this book include axially-loaded bars, shafts, beams, and columns, as well as structures that are assemblies of these components. Usually the objective of our analysis will be the determination of the stresses, strains, and deformations produced by the loads; if these quantities can be found for all values of load up to the failure load, then we will have obtained a complete picture of the mechanics behavior of the body. Theoretical analyses and experimental results have equally important roles in the study of mechanics of materials . On many occasion we will make logical derivations to obtain formulas and equations for predicting mechanics behavior, but at the same time we must recognize that these formulas cannot be used in a realistic way unless certain properties of the been made in the laboratory. Also , many problems of importance in engineering cannot be handled efficiently by theoretical means, and experimental measurements become a practical necessity. The historical development of mechanics of materials is a fascinating blend of both theory and experiment, with experiments pointing the way to useful results in some instances and with theory doing so in others①. Such famous men as Leonardo da Vinci(1452-1519) and Galileo Galilei (1564-1642) made experiments to adequate to determine the strength of wires , bars , and beams , although they did not develop any adequate theo ries (by today’s standards ) to explain their test results . By contrast , the famous mathematician Leonhard Euler(1707-1783) developed the mathematical theory any of columns and calculated the critical load of a column in 1744 , long before any experimental evidence existed to show the significance of his results ②. Thus , Euler’s theoretical results remained unused for many years, although today they form the basis of column theory. The importance of combining theoretical derivations with experimentally determined properties of materials will be evident theoretical derivations with experimentally determined properties of materials will be evident as we proceed with

独特的品牌战略【外文翻译】

外文翻译 原文 Strategies for distinctive brands Material Source: Journal of Brand Management Author:Judith Lynne Zaichkowsky ABSTRACT Brand identity complements brand equity and it forms an important part of the strategic management of brands. Identity elements include a well-known brand name, logo, font type, symbols, colour, shape, as well as unique product and benefit descriptions. These different elements can contribute to distinct consumer perceptions of various brands in the marketplace and help to differentiate brands from competitors. Brand managers need to start with a vision of what they want their brand to represent and then use the appropriate identity elements to build the brand. Some brand identity components may be influential to choice at the subconscious level of consumers, and therefore the understanding of individual psychological processes of perception and social meaning is required by brand managers. Keywords: brand equity ; brand identity ; logos ; brand names ; packaging INTRODUCTION Much literature in the area of branding has focused on brand equity and its importance to strong brands. Although everyone agrees that understanding and creating brand equity is essential for marketing, very little academic attention is paid to understanding the importance of brand identity and its relation to brand equity and brand management. Brand identity is the visual picture and meaning derived from the visual impact of the brand. For the consumer to identify brands with their respective manufacturers, the brands must be sold with distinctive features supplied by that particular manufacturer. Strong and unique links to one source is what complements and protects brands from being interchangeable in the marketplace. Brand differentiation, or identity, may be achieved through a well-known brand name, logo, typeface, symbol, colour, shape, distinctive design of the package or product, as well as product benefit descriptions known as unique selling points

数据库外文参考文献及翻译.

数据库外文参考文献及翻译 数据库外文参考文献及翻译数据库管理系统——实施数据完整性一个数据库，只有用户对它特别有信心的时候。这就是为什么服务器必须实施数据完整性规则和商业政策的原因。执行SQL Server的数据完整性的数据库本身，保证了复杂的业务政策得以遵循，以及强制性数据元素之间的关系得到遵守。因为SQL Server的客户机/服务器体系结构允许你使用各种不同的前端应用程序去操纵和从服务器上呈现同样的数据，这把一切必要的完整性约束，安全权限，业务规则编码成每个应用，是非常繁琐的。如果企业的所有政策都在前端应用程序中被编码，那么各种应用程序都将随着每一次业务的政策的改变而改变。即使您试图把业务规则编码为每个客户端应用程序，其应用程序失常的危险性也将依然存在。大多数应用程序都是不能完全信任的，只有当服务器可以作为最后仲裁者，并且服务器不能为一个很差的书面或恶意程序去破坏其完整性而提供一个后门。SQL Server使用了先进的数据完整性功能，如存储过程，声明引用完整性（DRI），数据类型，限制，规则，默认和触发器来执行数据的完整性。所有这些功能在数据库里都有各自的用途;通过这些完整性功能的结合，可以实现您的数据库的灵活性和易于管理，而且还安全。声明数据完整性声明数据完整原文请找腾讯3249114六,维-论'文.网 https://www.wendangku.net/doc/5a5459598.html, 定义一个表时指定构成的主键的列。这就是所谓的主键约束。SQL Server使用主键约束以保证所有值的唯一性在指定的列从未侵犯。通过确保这个表有一个主键来实现这个表的实体完整性。有时，在一个表中一个以上的列（或列的组合）可以唯一标志一行，例如，雇员表可能有员工编号（ emp_id ）列和社会安全号码（ soc_sec_num ）列，两者的值都被认为是唯一的。这种列经常被称为替代键或候选键。这些项也必须是唯一的。虽然一个表只能有一个主键，但是它可以有多个候选键。 SQL Server的支持多个候选键概念进入唯一性约束。当一列或列的组合被声明是唯一的， SQL Server 会阻止任何行因为违反这个唯一性而进行的添加或更新操作。在没有故指的或者合适的键存在时，指定一个任意的唯一的数字作为主键，往往是最有效的。例如，企业普遍使用的客户号码或账户号码作为唯一识别码或主键。通过允许一个表中的一个列拥有身份属性，SQL Server可以更容易有效地产生唯一数字。您使用的身份属性可以确保每个列中的值是唯一的，并且值将从你指定的起点开始，以你指定的数量进行递增（或递减）。（拥有特定属性的列通常也有一个主键或唯一约束，但这不是必需的。）第二种类型的数据完整性是参照完整性。 SQL Server实现了表和外键约束之间的逻辑关系。外键是一个表中的列或列的组合，连接着另一个表的主键（或着也可能是替代键）。这两个表之间的逻辑关系是关系模型的基础;参照完整性意味着这种关系是从来没有被违反的。例如，一个包括出版商表和标题表的简单的select例子。在标题表中，列title_id （标题编号）是主键。在出版商表，列pub_id （出版者ID ）是主键。 titles表还包括一个pub_id列，这不是主键，因为出版商可以发布多个标题。相反， pub_id是一个外键，它对应着出版商表的主键。如果你在定义表的时候声明了这个关系， SQL Server由双方执行它。首先，它确保标题不能进入titles表，或在titles表中现有的pub_id无法被修改，除非有效的出版商ID作为新pub_id出现在出版商表中。其次，它确保在不考虑titles表中对应值的情况下，出版商表中的pub_id的值不做任何改变。以下两种方法可

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华北电力大学科技学院 毕业设计（论文）附件 外文文献翻译 学号：121912020115姓名：彭钰钊 所在系别：动力工程系专业班级：测控技术与仪器12K1指导教师：李冰 原文标题：Infrared Remote Control System Abstract 2016 年 4 月 19 日

红外遥控系统 摘要 红外数据通信技术是目前在世界范围内被广泛使用的一种无线连接技术，被众多的硬件和软件平台所支持。红外收发器产品具有成本低，小型化，传输速率快，点对点安全传输，不受电磁干扰等特点，可以实现信息在不同产品之间快速、方便、安全地交换与传送，在短距离无线传输方面拥有十分明显的优势。红外遥控收发系统的设计在具有很高的实用价值，目前红外收发器产品在可携式产品中的应用潜力很大。全世界约有1亿5千万台设备采用红外技术，在电子产品和工业设备、医疗设备等领域广泛使用。绝大多数笔记本电脑和手机都配置红外收发器接口。随着红外数据传输技术更加成熟、成本下降，红外收发器在短距离通讯领域必将得到更广泛的应用。 本系统的设计目的是用红外线作为传输媒质来传输用户的操作信息并由接收电路解调出原始信号，主要用到编码芯片和解码芯片对信号进行调制与解调，其中编码芯片用的是台湾生产的PT2262，解码芯片是PT2272。主要工作原理是：利用编码键盘可以为PT2262提供的输入信息，PT2262对输入的信息进行编码并加载到38KHZ的载波上并调制红外发射二极管并辐射到空间，然后再由接收系统接收到发射的信号并解调出原始信息，由PT2272对原信号进行解码以驱动相应的电路完成用户的操作要求。 关键字：红外线；编码；解码；LM386；红外收发器。 1 绪论

国际贸易、市场营销类课题外文翻译——市场定位策略(Positioning_in_Practice)

Positioning in Practice Strategic Role of Marketing For large firms that have two or more strategic business units (SBUs), there are generally three levels of strategy: corporate-level strategy, strategic-business-unit-level (or business-level) strategy, and marketing strategy. A corporate strategy provides direction on the company's mission, the kinds of businesses it should be in, and its growth policies. A business-level strategy addresses the way a strategic business unit will compete within its industry. Finally, a marketing strategy provides a plan for pursuing the company's objectives within a specific market segment. Note that the higher level of strategy provides both the objectives and guidelines for the lower level of strategy. At corporate level, management must coordinate the activities of multiple strategic business units. Thus the decisions about the organization's scope and appropriate resource deployments/allocation across its various divisions or businesses are the primary focus of corporate strategy.Attempts to develop and maintain distinctive competencies tend to focus on generating superior financial, capital, and human resources; designing effective organizational structures and processes; and seeking synergy among the firm's various businesses. At business-level strategy, managers focus on how the SBU will compete within its industry. A major issue addressed in business strategy is how to achieve and sustain a competitive advantage. Synergy for the unit is sought across product-markets and across functional department within the unit. The primary purpose of a marketing strategy is to effectively allocate and coordinate marketing resources and activities to accomplish the firm's objectives within a specific product-market. The decisions about the scope of a marketing strategy involve specifying the target market segment(s) to pursue and the breadth of the product line to offered. At this level of strategy, firms seek competitive advantage and synergy through a well-integrated program of marketing mix elements tailored to the needs and wants of customers in the target segment(s). Strategic Role of Positioning Based on the above discussion, it is clear that marketing strategy consists of two parts: target market strategy and marketing mix strategy. Target market strategy consists of three processes: market segmentation, targeting (or target market selection), and positioning. Marketing mix strategy refers to the process of creating a unique

10kV小区供配电英文文献及中文翻译

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英文参考文献翻译完结

基于反馈神经网络肘关节力矩的动态预测 R.Song K.Y.Tong 健康技术与信息学系，香港理工大学 KowIoon，香港

摘要 肌肉模型是身体部分运动分析的一个重要组成部分。尽管许多研究已经集中在静态条件下,但是肌电信号（EMG）和关节转矩在自愿动态情况下之间的关系并没有被很好的研究。本研究的目的是调查的一个反馈人工神经网络的性能（RANN）自愿动态情况下的复杂肘扭矩估计。肌电信号和运动数据，其中包括角度和角速度，被用来作为估计在运动过程中预期的扭矩输入。此外，角度和角速度的预测精度的作用进行了研究，并比较两个模型。一个模型的肌电图和关节运动的投入和其他的模型只使用肌电图无运动数据输入。六例健康体检者，和两个平均角速度（60°S 7和90°S 7）三种不同负荷（0公斤，1公斤，2公斤）在手的位置被选择来训练和测试90°屈肘、全伸肘之间的递归神经网络（0 ~）。训练结束后，根平均平方误差（RMSE）预期的扭矩和扭矩之间的模型预测，在训练数据集的肌电图和关节运动的投入和测试数据集，分别为0.17±0.03 nm和0.35 + 0.06 nm。预期的扭矩和预测模型的RMSE值之间的扭矩，在训练数据集只有肌电输入和测试集，分别为0.57 t - 0.07 nm和0.73 T 0.11 nm。结果表明，肌电信号一起运动的数据提供了更好的性能预测的关节力矩；关节角度和角速度提供了重要信息的关节力矩的估计在自愿的运动。 关键词:肌肉骨骼模型，自愿的运动，反馈人工神经网络，逆动力学模型

第一章绪论 由于希尔提出了1938肌肉的经典论文，神经生理学和神经肌肉骨骼系统的生物力学已被广泛研究，使人体运动生成的原理可以发现（希尔，1938）。 探讨中枢神经系统（CNS）激发肌肉和其后的发展力和产生不同的人体运动，许多模型来描述和定性的肌肉骨骼系统的不同层次的性能（温特斯，1990；扎杰克和温特斯，1990）。一个被普遍接受的山为基础的神经肌肉骨骼系统由以下子模型，一步一步：肌肉兴奋-收缩模型；肌腱骨骼模型；动态模型（扎耶克，1989）。 图1 肌肉骨骼模型框图 图1显示了基于hillbased模型的运动生成。图1，肌肉兴奋收缩模型是用来估计中枢神经系统指挥肌肉活动的状态。肌腱模型产生的肌肉力量不仅基于肌肉激活状态，而且基于肌腱式长度和肌腱式收缩速度，这与关节角速度和角速度（温特斯和斯塔克，1988）。前项状态的肌肉力量，它决定了肌腱的依从性，还负责肌肉力在后一阶段（扎耶克，1989）。一旦所有负责的关节运动的肌肉力量已经发现，肌肉的力量与各自的肌肉力臂和的结果求和乘法可以产生关节力矩。所有子模型的数学积分可以用来描述关节运动是中枢神经系统的命令产生哪些参数斧负责关节力矩。 肌电信号反映肌肉的活动，和许多类似的肌电力矩的关系已经在静态和动态情况的研究（张等人，1997；麦森纳和莫润，1995）。肌肉的肌电信号也常被认

跨境电商外文文献综述

跨境电商外文文献综述 (文档含英文原文和中文翻译) 译文: 本地化跨境电子商务的模型 摘要 通过对国际供应链的B2B电子商务交易量的快速增长和伊朗快速增加的跨境交易业务，跨境电商过程的有效管理对B2B电子商务系统十分重要。本文对局部模型的结构是基于B2B电子商务的基础设施三大层，消息层、业务流程层和内容层。由于伊朗的电子商务的要求，每一层的需要适当的标准和合适的方案的选择。当电子文件需要移动顺利向伊朗，建议文件的标准为文件内容支持纸质和电子文件阅读。验证提出的模型是通过案例研究方法呈现一到四阶段的情景。本文试图通过交换商业文件在贸易过程中这一局部模型，实现在全球电子贸易供应链更接近区域单一窗口建设的关键目标。 关键词：电子商务;跨境贸易;电子文档管理;国际供应链

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英文论文及中文翻译

International Journal of Minerals, Metallurgy and Materials Volume 17, Number 4, August 2010, Page 500 DOI: 10.1007/s12613-010-0348-y Corresponding author: Zhuan Li E-mail: li_zhuan@https://www.wendangku.net/doc/5a5459598.html, ? University of Science and Technology Beijing and Springer-Verlag Berlin Heidelberg 2010 Preparation and properties of C/C-SiC brake composites fabricated by warm compacted-in situ reaction Zhuan Li, Peng Xiao, and Xiang Xiong State Key Laboratory of Powder Metallurgy, Central South University, Changsha 410083, China (Received: 12 August 2009; revised: 28 August 2009; accepted: 2 September 2009) Abstract: Carbon fibre reinforced carbon and silicon carbide dual matrix composites (C/C-SiC) were fabricated by the warm compacted-in situ reaction. The microstructure, mechanical properties, tribological properties, and wear mechanism of C/C-SiC composites at different brake speeds were investigated. The results indicate that the composites are composed of 58wt% C, 37wt% SiC, and 5wt% Si. The density and open porosity are 2.0 g·cm–3 and 10%, respectively. The C/C-SiC brake composites exhibit good mechanical properties. The flexural strength can reach up to 160 MPa, and the impact strength can reach 2.5 kJ·m–2. The C/C-SiC brake composites show excellent tribological performances. The friction coefficient is between 0.57 and 0.67 at the brake speeds from 8 to 24 m·s?1. The brake is stable, and the wear rate is less than 2.02×10?6 cm3·J?1. These results show that the C/C-SiC brake composites are the promising candidates for advanced brake and clutch systems. Keywords: C/C-SiC; ceramic matrix composites; tribological properties; microstructure [This work was financially supported by the National High-Tech Research and Development Program of China (No.2006AA03Z560) and the Graduate Degree Thesis Innovation Foundation of Central South University (No.2008yb019).] 温压-原位反应法制备C / C-SiC刹车复合材料的工艺和性能 李专，肖鹏，熊翔 粉末冶金国家重点实验室，中南大学，湖南长沙410083，中国（收稿日期：2009年8月12日修订：2009年8月28日;接受日期：2009年9月2日） 摘要：采用温压?原位反应法制备炭纤维增强炭和碳化硅双基体(C/C-SiC)复合材

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者在不同的产品之间进行那些经济学家认为的人为的分别。公司因为品牌而受到尊敬，因此，名牌能使企业在提高价格的情况下而不会失去重大的销售额。 品牌导致消费者经常根据现实世界和“完美的”信息世界之间的比较而付出不必要的多余地的高价，那里同一个行业内的每个公司都承担出售相同的、没有品牌的“同类”产品。这些是在“完善的竞争模型，”作的假定，及有时供经济学家使用的简化的构建。虽然不完美信息是完全自然的和不可避免的。许多经济学家认为完善的竞争的绝佳状态是衡量政策是否理想的评判标准。那是因为在完善的竞争之下公司没有任何力量抬高交易价格。如果公司提高了他们的产品的价格甚至只比市场价格高一分，它都将什么也卖不出去。因此，在完全竞争情况下，消费者不会支付更高一分的价格购买在其他任何地方以更低的价格能买到的相同的产品。毫不奇怪，假定同类产品是理想的，导致以品牌区分产品而减少消费者福利的不正确涵义。那么，反过来，导致由哈佛经济学家爱德华·H 1956年主张的政策——商标不应该被强制执行。 但是，越来越多的经济行业认识到了假定产品是相同的存在着问题。你无法理解由没有下降的品牌效应为其服务的经济目的假定，我们居住在消费者都知晓的完全信息的世界。实际上，消费者没有充分的掌握信息，并且他们也知道他们并没有掌握完全的信息。因此，他们重视公司的名誉——并且他们愿意支付更多在那些一直供应高质量产品、拥有良好声誉的生产商的产品上。通过这种做法，消费者不会不合理行动。他们简单地设法保护自己没有必须用许多时间去学习获得关于各个公